oxigen company analysis - hoshedar batliwalla

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Hoshedar Batliwalla CMBA2 1314 st20056984

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To understand the concepts and processes followed by Oxicash. The company has pioneered the platform for online recharge and eWallets

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Page 1: Oxigen Company Analysis - Hoshedar Batliwalla

Hoshedar Batliwalla

CMBA2 1314

st20056984

Page 2: Oxigen Company Analysis - Hoshedar Batliwalla

About Oxigen

• B2B, IT enabled transaction and payment processing platform

• Investments from Indian promoters & Blue Label Telecom South Africa

• Electronic delivery and distribution of prepaid and Transaction/ Payment Management Services

• Seamlessly networked environment through a rapidly expanding retail network of :

– Over 130,000 Oxigen touch points

– Government lead portals & Banking Web/ WAP sites and Banking mobile apps.

– Currently at 30 million real time transactions a month.

Page 3: Oxigen Company Analysis - Hoshedar Batliwalla

2004

2005

2006

2007

Company Started Operations

o 4 Serviceso 100 Outlets-Delhi only

o 19 serviceso 20000 Touch pointsoCiti Group Ventures (USA) invested in Oxigen

o Direct to Home satellite addedo 28 Serviceso 35000 touch-points

OXIGEN Milestones

Page 4: Oxigen Company Analysis - Hoshedar Batliwalla

2008

2009

2010

o Added Oxigen Wallet, India’s First e-Wallet (accessible from Mobile and Online)

o Introduced Travel Services, totaling 30 Services50000 touch-points

o Microsoft partners with Oxigen as a Strategic Investor

oAdded Toll Tag payments, Built Connectivity to Bank portals , CSE’s & International Aggregators

o 38 Serviceso 60000 touch points

o Roll out of SBI Kiosk Bankingo 75000 touch-pointso Planned by 2010 end- Bank Open Oxigen Wallet on Oxigen Wallet

platformo Money transfer and P2P Payments

OXIGEN Milestones

Page 5: Oxigen Company Analysis - Hoshedar Batliwalla

2011

o Launched Insurance services

o Signed agreement SBI for launch Of MobiCash, a white labeled –prepaid mobile wallet

o Launched OxiSmart, a new Point of Sale Terminal, with battery back up and in built GPRS

2012/3

o Extended Oxigen services across multiple white label websites and WAP sites,

like Ncarry, Nimbuzz, Airtel Money, Tata MRupeeo Launched the beta service of State Banks Mobile wallet SB MobiCasho Built merchant services for banking web and WAP portals like HDFC, SBI,

ICICI, ING Vyasa and moreo Launched Mini ATM cum Point of Sale terminal OxiShaan, for rural IndiaoAdded Hungama Movies and Music downloads as a service on POS,

Mobile and WeboWon the tender and implemented the new Government CSC portal with

added features of merchant paymentso Beta launch of Visa co branded Aadhaar card at Oxigen retail

OXIGEN Milestones

2014

o Launch of new website called ‘Oxigen Wallet’

Page 6: Oxigen Company Analysis - Hoshedar Batliwalla

Customer Segments

Recharges (Mobile/DTH/Broad

band)

Bill Payments

Travel Services (Air, Rail, Bus)

Entertainment & Sports

B2B Oxigen Retailers

B2CConsumer Services

Modern Retail/Banks/ Rural Retail Chains

Money Transfers

Banking & Insurance

Cash Management Merchant Payment

International Remittance

Wallet Platform& Mobile Applications

Merchant Acquisition

Oxigen Business Universe

E-Commerce & Online Shopping

Services and Solutions

Page 7: Oxigen Company Analysis - Hoshedar Batliwalla

Oxigen Ecosystem Today

Transaction & Service Delivery Platform Consumer

Phone Line/Internet/CDMA/GPRS/SMS

Prepaid Services•Mobile

•Internet/Broadband•TV (DTH)•Warranty

•Entertainment•Toll

Un-organized RetailMOM & POP STORES

GROCERY STORESSMALL CYBERCAFESSTATIONARY SHOPS

CHEMISTS

Organized RetailCHAIN STORESPETROL PUMPS

SUPER MARKETS/MALLSINTERNET CHAINS

Telecom RetailTELECOM RETAIL CHAINS

TELECOM SHOPSPCO’s

Non-Traditional ChannelsHOUSING COMPLEXES

COLLEGES/HOSPITALS/BPOS

BanksInternational Retail

Retail Devices

Oxigen Server Access

POS PC Mobile

SMS & IVR Gateway

Postpaid Services•Mobile/Fixed line

•Internet/Broadband•Utilities

Payments•Travel (Air/Rail/Bus)

•E-Commerce•Retail/Consumer Payments

Wallet•Virtual (on mobile)•Physical (cash cards)

•White Label (Banks/Telcos)

Banking Services•NO Frills A/c opening

•Cash-in/Cash-out/transfer•Remittances (Dom./Intl.)

•Wallet Top-ups

Page 8: Oxigen Company Analysis - Hoshedar Batliwalla

Oxigen Business Model

Page 9: Oxigen Company Analysis - Hoshedar Batliwalla

Retailer Benefits•Inventory in cash, only to the extent of daily sales•Investment in only one device i.e. Terminal, PC, Mobile for all services including recharges, bill payment, ticketing and now banking/remittance•Full audit trail and MIS and real time reconciliation of balance with each transaction

Oxigen - Retailer

Consumer

Service Aggregation Business Model

The Channels

POS Terminal

PC

Mobile SMS/GPRS

Page 10: Oxigen Company Analysis - Hoshedar Batliwalla

Consumer Services (B2C)

Wallet

• Oxigen Mobile Wallet

• SBI MobiCash Wallet

• Other Wallets

Banks

• Mobile Banking

• Internet Banking

• White Labels

Web

• Powering Consumer Websites

• NRI Recharges

Page 12: Oxigen Company Analysis - Hoshedar Batliwalla

Oxigen’s answer to the macro environment

• Faced with the challenges of connectivity and cost of GPRS Terminal, Oxigen decided to develop its own terminal keeping in mind market need and futuristic application

• It has taken over 18 months to develop the terminal and the commercial deployment has already commenced with 40,000 POS already deployed

• The basic model is built such that it can be upgraded to include functionalities such as Magnetic Swipe Card, NFC, Biometric

• Application also available on ‘Google Play Store’ and ‘App Store’

Page 13: Oxigen Company Analysis - Hoshedar Batliwalla

Promod Saxena(Chairman & Managing Director)

Rajpal Singh Duggal(Corporate Strategy &

Retail Business)

Ankur Saxena

President (Technology, Innovation &

Overseas Business)

Meher Sarid(HR, Brand MarComm &

Corporate Affairs)

Prashant Varma

(Executive Director)

Customer Service, Delivery Business, Operations

Amir Alexander Hasson(Chief Development Officer

USA)

Manoj Aggarwal(CFO)

Samar Shivdasani

(Executive Director)

Banking & Allied Business

Sunil Kulkarni(Deputy Managing Director)

Manpower Structure

Page 14: Oxigen Company Analysis - Hoshedar Batliwalla

Thank You!