The Social Game Changer.- Promoted by popular Celebrities, Charities, Businesses & Social Organizations – The 2015

Social Responsibility initiative – by invitation-only, offering Followers:- Un-Crackable, Biometrics & Anonymous Research Technology (BART) that continuously

protects identity & privacy without passwords, as it funds causes, social credits & more fromanonymous Persona research; no purchase required; to generate $7+ billion year one, forsocial causes (each rated for social impact); FRM IBM-CTO / CSC-Partner Mgmt.

2015

Social Market Research for Charity Inc.(SMRC) & Conscience LLCStrategic Overview & Walk-Thru

* Continuously protects identity & privacy without passwords* An average $2.25/day/Persona in Anonymous Research* $0.10/ Qualified Lead match, direct or per impression* Games/ Attention Research @ $1-2 for 10 minutes;* 5%/ Commerce as experience/usage research* 4%/ Hosting as $22 average per follower per year

Phillip R. Nakata, Founder & CBO

-- Strategy, Overview, Player Walk-Thru & Graphics --

For-profit technologies that turn the extraordinary value ofanonymous market data into an extraordinary amount of socialimpact – Think a custom Siri with intelligence of a supercomputer,providing each person the individually tailored knowledge, resourcesand security to fully express themselves anonymously - Biometricallysecuring everyone’s identity, while simultaneously giving them back,the revenues and control of something worth trillions: their marketdata.

Subject: By-Invitation-Only, Un-Crackable Biometrics & Anonymous Research Technology (BART) that Continuously Protects Identity/Privacy w/o Passwords; as it Funds ‎Causes, Social Credits & much more from Anonymous Persona Research; No purchase required; To Generate $7 Billion for social causes, year one; FMR IBM CTO/CSC Partner Mgmt.

Great claims require great evidence. Be patient, and you’ll see how we transform $10 million dollars, 10+ million people (plus 1-2 million per month), 2+ years of content/person, and a no-‎cost, un-crackable bio-mechanical technology that continuously protects identity and privacy without ‎passwords… into $7 billion minimum for social causes (and social currency credits) from anonymous Persona research, in a year, all made possible by associating a HOST’s offer of identity security w/ trust & anonymity, compared to fear.‎

In addition, for Home, Auto, Wearable & other Smart IoT devices and the apps / infrastructure that contains consumer identity and preferences, Persona(s) will offer unique, no-cost, un-crackable security, memory & total personification infrastructure for these IoT appliances (Internet of Things), while monetizing their daily usage for social good (see http://bitly.com/smrcp-iot for that BIG story).

- We have secured a tentative PARTNER offer ‎from an IoT infrastructure vendor, for a $10 million start-up (with a minimum $3.5 million commit). However, until that offer is secured, (e.g. it remains at the signed $3.5 million pledge), we’re providing you this ‎preview; should you wish to be an alternative PARTNER candidate (cap @ $3M). Your personalized PARTNER invitation is included in the linked collateral zip file.

- With the assurance that our social game-changing initiative will be funded, we are now inviting you to preview the significant security, social, financial & philanthropic benefit by-products of anonymous Persona research - available to every SMRC HOST, SPOKES-PERSON, SPONSOR & FOLLOWER. There is no cost to register. A HOST LOI / registration form is included in your custom invitation zip.

- Minus the identity security, cause support & social credit by-products of our anonymous Persona research – Would it be a surprise if multiple Google initiatives weren't attempting collectively, to develop a similar but centralized, research profiling & interaction model?

Dear Candidate - We enable continuous security (without passwords) for users, DB admins and service providers. By utilizing our technology, you can eliminate your security liabilities while securing trust with continuous no-cost protection! Personally, I feel foolish not realizing earlier that our by-products offered a real fix to identity security and fraud – recently validated with a government security consultant who stated that what we have developed is light years ahead of the top security on the market. And with our go to market strategy, combined with our incentivized offering to HOSTS and SPONSORS, we should overcome any competition as we come to market with superior, no-cost security technology that builds trust, by continuously protecting identity and privacy without passwords, and uses its’ research revenues to pay people & their social causes; from anonymous Persona research, valued at 100x that of our licensing costs.

The personal trust and credibility of being associated with this service are the catalysts for the rapid adoption of social change (e.g. The potential response to any HOST’s offering is directly related to that program’s image of trust & security), for instance:

- Offering un-crackable biometric security (nothing to hack) at no-cost to anyone which provides continuous protection without passwords (as the problem, not the answer); with the only catch being that the only way anyone can acquire this technology is to become (by invitation) a SMRC Partner, Spokesperson, HOST, SPONSOR, or Follower (where the marketing services by-product value is 100X the cost of licensing multiple biometric technologies by use, at a $100+ million cost year one). We will establish an industry wide collaboration of biometric (including bio-mechanical) analysis vendors (walk, talk, type, sign, gesture, brainwave, etc.), who will generate 2X+ the revenue stream from SMRC, by usage, as compared to by ‘seat’, growing to world wide markets.

- Paying people to protect themselves: We are the social game changer (we get everyone to play our game). For our HOSTS and SPONSORS, we establish the trust to create a sustainable 2nd economy; based on anonymous research, marketing & philanthropy; delivered as personalization for/from content, with personalized opportunities for paid research that are on on-demand and pay per impression, all while protecting each follower’s identity and privacy. Our game includes a no-cost Smart Phone & 2 years start-up social credit from the past social content for each follower. No follower purchase is required – just attention & feedback.

- Fundraising Requirements/Deliverable Insurance‎: The other $6.5 million is essentially ‘insurance’ that we will deliver $7+ Billion for all social causes (plus $50+ Billion for the economy), year one, based on an original $3 million budget – but first read about how this technology is at least 25X more secure than the most advanced password system. From the biometrics being used, to SMRC’s social impact reports (on each supported cause), a relationship with SMRC, as a PARTNER, SPOKESPERSON, HOST, or SPONSOR, is about offering no-cost, un-crackable, continuous security without passwords that establishes credibility, trust & sustainable impact,

on personal & social levels, as the social GAME changer - Optimizing the many SMART by-products of anonymous Persona research.

Phil Nakata, Founder and CBO (Chief Business Officer), SMRC Inc. & Conscience LLC.

303-435-5206; phillipnakata+smrc@gmail.com www.linkedin.com/in/philliprnakata;

NOTE: Compared to what seems like complex development, this is a low risk integration/collaboration project of diverse, proven security & marketing technologies, co-branded with support for worthy social causes, each monitored for their social impact. Security is achieved by: constant monitoring / unique signature(s) per type, research by-products & collaboration by use of biometric technologies.

REFERENCE: A clean on-line PDF version of this overview (the 1st document in the zip) that describes the ‘What it is’ and ‘How-it-Works’ of anonymous Persona research, and includes the flyers & system graphics found on pages 5 & 10-12 of the Executive presentation, is located at https://tr.im/8lRMq. The second zip file on the next page contains more detail & the standard partner business documents‎.

Introducing SMRC Persona(s): The New Generation of Digital Social Intelligence, Identity

Security & Data Economy: 2 INTRODUCTORY PRESENTATIONS W/ 2 REFERENCE LINKS.

Generating $7+ billion for social causes, year one from Anonymous Persona Research1.

Benefit 1By-Products from Anonymous Persona Research include: No-Cost Continuous Biometric Identity Protection without Passwords, dynamic Personalization API, Self-Actualization, Anonymous Research Monetization (Content, feedback, Qualified Leads/ Pay-Per-Impression Marketing, Attention research, Purchase experience research, Networking), Goodwill/Philanthropy & much more!

Based on Anonymous, Autonomous, Authenticated & Unique, Digital Personifications (Personas) --- Modeled to fulfill each person’s interests, as a Trusted Companion, Guardian, Guide, Conscience & Anonymous-Data-Financier/Philanthropist for Life.

By-invitation-only; as Endorsed by Popular, Socially Conscious, Incentivized, Ethical HOSTS (and their causes), to their many FOLLOWERS.

1. SYSTEM OVERVIEW (This Presentation): An Appealing Title (The Offer), Strategy & Tactics, Walk-Thru’s (Game Rules) and Graphics.

- Title: By-Invitation-Only, Un-Crackable Biometrics & Anonymous Research Technology that Continuously Protects

Identity/Privacy Without Passwords, as it Funds Causes, Social Credits & much More from Anonymous Persona Research1.

- Strategy (Approach): Influential HOSTS inviting FOLLOWERS to the definitive, collaborative security solution, that pays people and their social causes to use it, is our strategy to achieving major market penetration, for the most valuable anonymous data.

The Social GAME Changer1 – We get everyone to play our social research game - Starting with each HOST’s offer of

continuous Biometrics protection w/o Passwords (or costs, or purchase required), plus anonymous content monetization 2for just registering. Based on the marketing by-products of anonymous Persona research for HOSTS and SPONSORS, that includes: an anonymous personalization API, $0.10 dynamically qualified leads, content & attention research monetization (as undivided attention to brand & trivial detail) & philanthropy – This establishes for FOLLOWERS, the daily ($1+)3 & hourly ($5-10/hr.)4 value of each anonymous Persona research by-product

1, for security & marketing – where 92% of revenues generated

from the anonymous Persona research, becomes donations to each participant’s favorite social causes with benefits of equal value.

- The 3X3 Tactics (Execution) - Detailed per player in the ‘Walk-Thru’s (next page); and illustrated by flyers & process graphics:

(A) Biometrics and anonymous Personas for identity protection, privacy & authentication, while (B) Monetizing: 3(1) daily

content, 4(2) matched paid SPONSOR research & 3(3) networking (@4%), supporting (C) Three Critical System Attributes:

(1) Exceptional productivity for all participants & beneficiaries (using incentives, backed by anonymous hard research).

(2) Big-bang, non-organic start-up of 10+ million members, each with a 2 year profile/scan & 25+ biometric signatures.

(3) Sustainable, ever-growing, lifetime value (children to elderly) from: anonymous Big Data research, attention research,

post purchase research & 4% private networking; $50 CPM/RPM; $0.10 per 3qualified lead & $1-2/10 min.

4total-attention.

‎- Player Walk-Thru’s (How it works): Rules & benefits, as game-like metaphors, with participant flyers and process flow graphics.

2. SMRC EXECUTIVE PRESENTATION: Titled: "The Holy Grail of Marketing, Security & Philanthropy". As an engaging follow-up for this overview, please review this presentation immediately after the walk-thru’s (game rules) & graphics of this overview.

It is the same story about 1about Personas & Anonymous Research By-Products, as described in the “Walk-Thru’s”, but it’s a

classical business presentation including: the founder bios, financial justification (by market), and competitive comparisons.

Note: Click any link (underline) above for the generic (template) version of that document in this overview.

3. REFERENCE: Two (2) collateral zip files provide all the details about SMRC, (A) the first, strategic and personalized as a complete overview (highlighting the Executive Presentation, with additional detail on biometric protection), and (B) the second zip file collection, with all the tactical detail and standard business planning reports.

- https://tr.im/em5XJ (Need to Know Info) <== YOUR candidate Introduction, Invitation & Executive Presentation.

- http://bitly.com/smrcp-invitation-zip2c (Tactical Execution/Integration; Business Docs) <== 2ND Key Reference.

Additional business & technical detail, including research, and strategies per class of HOST, SPONSOR and FOLLOWERS, are contained in the confidential (A) Joint Venture Agreement and the associated (B) Business/Technical Addendums (A-M) – including research and integration/build plans; This material is available only with a returned NDA.

- A key by-product of strategically localizing non-organic member registration around support for community causes, will be a highly localized, parallel processing, super-computing, virtual, mesh network architecture of private members, with vast potential for everyone (limited only by anonymity), along with significant excess system computing capacity.

- To get started, we’ll offer this future capacity, data & access, in support for/by the SUPER-COMPUTING community.

- For more information on SMRC and the IoT (Internet of Things), see http://bitly.com/smrcp-iot.

BECOME A NO COST SMRC HOST:

Monetize your following without ads; look good doing it:

Have a large network? If you

convince them to register, we

monetize them for you and your

causes, equally, at a minimum

of $11/year, each. Followers

who sign up receive their

Persona -- an Intelligent Agent

app built from their social

media. This Persona provides

them new content, social guidance, identity theft protection,

and monetization for themselves and their causes. Per follower

you register, you receive 4% of their ongoing monetization at

a minimum of $0.03/registered follower/day (as

donations/deductibles). Multiply that by your network size,

and there's your potential. Find out more about members here.

No cost.

Get authenticated data on all your followers, at no cost:

Ever wanted to know everything about

your followers, without compromising

their identity? With the Persona's

security features -- which prevents even

SMRC from their contact information --

you can use the deep understanding of your follower's Persona

to get unprecedented insights into your anonymous follower's

likes, dislikes, environments, causes, influencers, and so much

more.

Additionally, registered followers biometrically authenticate

their identity; eliminating bots and bad data. No cost.

Highly personalize your interaction with your followers:

Now that you have no cost, valuable,

marketable data on of your followers, we

provide you an interface (API) which allows

you to personalize any content to your

followers, directly on your media and to their

Persona app (guaranteeing delivery). Now you can co-brand

with your follower's causes, and leverage their social

influencers, all while knowing that they are truly interested in

your content; driving more commerce for yourself and your

partners. You can personalize your content to any follower

who registers with you as their host, at no cost. To target

external members in our service, become a sponsor. It's

significantly cheaper, and has 6x the value as AdWords.

The highest quality ad publishing -- for social good:

Unlike our competitors (Google,

Yahoo, & Bing), publishing our

sponsor's offerings aren't ads at all;

they are incentivized, socially

qualified leads, co-branded with the

audience's favorite cause; driving

invasiveness down, while electrifying brand image and

loyalty, through custom cause marketing. No cost.

Receive the most in ad publishing revenues:

The industry average RPM (publisher

revenues per 1000 visitors, or Revenues

Per Mille) is $2.80. Ours is $30-50. How

is that possible? Because of the way we

distribute the advertising revenues, you

are guaranteed $0.03-0.05 per SMRC member who has

an ad served to them on your website. $0.03-0.05 x 1000

visitors is $30-50 RPM.

Even though we pay by impression, if the audience does

convert, they are incentivized to pay attention to the

promotion with incremental rewards of donations and

cash-like credits. This attention is facilitated through a

game and is documented for sponsors as research into the

effectiveness of their promotional stimuli. This awards

the audience (and their causes) an average of $1-2 per

game if they are able to answer all of the attention

gauging questions correctly; of which you receive 4% of

this value (avg. $0.04-0.08 in additional

monetization/game + the $0.03-0.05/impression). The

RPM is independent of your follower monetization

(mentioned first in this document), and is paid in cash,

rather than donations/deductible credits. No cost.

Full control over ad placement. Full mobile

compatibility.

While the subject pretty much says it

all; our dynamic, Open Source

interface (API) awards you the

flexibility to place ads on your site in

a way that best represents your brand.

In addition, these ads are completely mobile compatible,

no matter what the device (tablet, PC, mobile, etc.), and

are neither competitive nor conflictive with any other

monetization platform you currently use, because of

dynamic scripting. No cost.

Important: Follower monetization/personalization & ad publishing features are independent

services of each other. You are not required to use both services. This removes conflict of

interest for entities; where, because of president, have restricted ad publishing capabilities

(e.g. Ello, Wiki, SoundCloud).

SPONSORSHIP ADVANTAGES:SPONSORSHIP ADVANTAGES:SPONSORSHIP ADVANTAGES: Turn your business into an intelligent force for social good;

Maximize market response. Target 100% qualified leads through both their Persona app, and

3rd party publishers, while co-

branding with their personal

charities*; promoting massive re-

sponse, purchase, and loyalty.

Uniquely Optimized by:

Precise interests, measured social

influence, trends in similar profiles

(doppelgangers), emotion, & cause

markets.

*61% of American’s say they will try a NEW

brand if the brand matches their charity. 80%

will switch brands. (Src: Cone Inc, 2010.)

Cost: $0.06-0.10/lead. Ad deliv-ered and notified with both the Persona app & publishers.

6x more value than AdWords:

AdWord‟s $1-$40+, invasive, conversion only

advertising, with no goodwill, research,

loyalty, tested education or incentives.

Vs.

Our $0.06-0.10/highly qualified lead, non-

invasive, incentivized opportunities that

gamify and document research, attention, and

goodwill for only ~$1-2 additional.

Social lifestyle targeting and fulfillment that

knows what your market likes & will like, by

analyzing multiple parameters across our

member’s social activity and “doppelgangers”;

revealing future markets.

Incentivized conversion rates/attention.

Documented brand education that only costs

relative to your target‟s proven attention.

Supplementary with all promotions, across all

medias (internet, mobile, print, TV, radio, etc.),

by simply implementing a logo.

92% of our revenues goes to our member’s

causes; electrifying brand loyalty.

Educate Your Audience w/

Powerful Incentives:

Our “Where‟s Waldo/Trivial Pur-

suit-like” research game stimu-

lates and incrementally rewards

your audience for their docu-

mented attention to the details of

your promotions. This statistically

increases your engagement by 29%

(Src: Gigya, 2013). Costs $1-2.

Why Register Now?

Increase Conversions

with Powerful Audience

Incentives:

No longer are ads invasive

(a nuisance). Now they are

opportunities for incre-

mental altruistic, and

personal rewards for

providing documented re-

search & promotional at-

tention/recall; opening up

new business from the 46%

of people who rarely

respond to ads (Src: Harris,

2010).

Inspired By

Additional Research

Benefits:

Gauge, and document

the effectiveness and

absorption of your promotions.

Stimulate massive

goodwill and loyalty

through reciprocity,

and cause affiliation.

Game structure creates

competition amongst

friends, increasing

referrals to your

promotions.

Positively benefit your

audience by educating

them on the products/

services they wanted anyways.

Double your donations and rewards for life!

Registering during our pre-launch will double your

donations and rewards for life!

Help enable billions of dollars/year to all

causes:

SMRC currently has a pre-registration pipeline of 10

million members. Their social interaction will pro-

duce a minimum of $219/year/member (of $273.75

total) to themselves and their favorite causes. Regis-

tering today will allow you to influence your fol-

lower’s value to your corporate causes/CSR.

SMRC Member Benefits: http://bit.ly/smrcp-mflyer

SMRC Host Benefits: http://bit.ly/smrcp-hflyer

Step 1

2

3

Audience Size: 10 million;

growing exponentially.

If you were incentivized ~$1-2 to your favorite local charity (+equal cash-like

benefits), would you be more likely to pay attention to an ad/play a game to

prove it? How much more educated, & loyal* would you be to that brand? *85%

of USA says „a lot more‟ (Src: Cone, 2010). See step 3 for complete value.

Additional Value:

Hosting Monetization (see http://bit.ly/smrcp-hflyer):

Have a following? Every member you invite awards you a percent of their total value,

every day — 4% of a min. $0.75/day — as donations to your charities, and your de-

ductible rewards. This is a minimum $0.03/day/invitee. No cost.

Increased Feedback:

Increased feedback to your content (Facebook, Twitter, website, store-front, etc.),

incentivized by our member’s personal content monetization. No cost.

Crowdsourced Traffic:

Massive, crowd-sourced traffic to your media, from people incentivized to leave you

feedback, and convert to research. No cost.

Increased Testimonials & Post-Purchase Research:

Our incentive system can be applied to acquire non-bias testimonials, product demon-

strations, & post purchase reviews; creating brand champions. Costs 5% of purchase

price (like cash-back meets charity; with a deductible receipt).

Mobility:

Open Source compatible with all mobile devices; allowing for on-the-go response to in-

store demos (hint, hint), billboards, fliers, video, QR Codes, etc. SMRC provides

complete instructions for full mobile enablement. No cost.

1.) Discover Your Social Doppelgangers; Explore New Interests. Without revealing anyone’s identity.

Are you interested in Ferret Legging a.k.a. stuffing a ferret down your trousers? (it’s a real sport, look it up.) Well, you’re not alone: there is some-one else in the world just as unique as you! Look! They also happen to be into competitive worm charming, as well! (it’s real too, trust us.) Who knows? Maybe they might be able to introduce you to a new thing or two.

2.) Build Your ‘Persona’; Blow Open Your Existence.

We give you your own private, social media trending A.I. which finds you up to date information on all of your current and discovered interests. For instance, if you are talking about that especially wily marmot at last weeks showdown, we keep you informed with all the info you’d ever need about tam-ing that trouser demon.

3.) Have a Tough Decision to Make? Ask your Persona!

Wouldn’t it be convenient to have your own personal A.I. (like Jarvis in Iron Man) which can determine the potential outcomes of your queried social scenarios? How valuable would it be to know, without revealing anyone’s identity, what your friends, and society thought about stuffing rodents down their pants?

4.) Monetizing Your Voice for Humanity (and yourself):

Imagine taking the revenues from your social content, and instead of distribut-ing it to special interests and ourselves (like most companies do), we distribute it to you and your causes. Sounds pretty great, doesn’t it**?

In order to create sustainable impact through your “Persona,” we monetize any of your authorized, anonymous, public social content (from Facebook to hobby forums, and beyond) for your personal social causes, plus the equal amount in trade-able benefits, which are as good as cash*.

Heck, with this new found wealth, maybe you can save some poor ferrets from some suspecting trousers. Man, they have to hate that…

Where does the money come from? Please visit http://bit.ly/smrcflyer

*The purchase of the ability to promote to you

non-invasively, without revealing your identity, consequently monetizes your social content.

5.) Impact Society With Your Market Response.

Imagine a world where necessary evils weren’t a nuisance, but rather a stimulus for society. Instead of invasive, irrelevant

advertising, SMRC uses the same “search*” to find you sponsored

offers that are directly related to your interests; non-invasively published separately off page.

If you choose to respond, you can create significantly more impact

and benefits simply by playing a “where’s Waldo/trivial pursuit-like” game, which tests, and rewards your attention to the details of your environments.

6.) Intelligently Protect Your Social Identity:

Your private search patterns, and biometric encryption, will notify you when your identity is being compromised by noticing discrepancies in your interaction.

Rates of Social Monetization: As donations and equal rewards.

At $219+/yr. ($0.60/day) minimum from any of your authorized, public social media interaction/content. The more you communicate, the more social value you create. The sky’s the limit here.

Up to $15.00/hour at an average of $2.00/game.

At 5% total purchase value back on optional purchases from our sponsors after answering a Post-Purchase Review.

Invite Your Friends, Followers, and Colleagues to Create More Social Impact!

4% of invited follower’s total value** (minimum $10.95/year), while enabling them to monetize their voice for their causes.

At $0.438/yr. per invited follower’s invited follower to your impact and rewards. (4% of 4%. Know anyone big?)

**Total (100%) minimum value created daily is

$0.75/day from content alone, assuming no game participation, and little social interaction. 80% goes towards your causes, with 4% to host-ing rewards, and 8% to your gift-able charita-ble awards to your friend’s causes. Only 8% of total value goes to SMRC for service upkeep. 92% of all revenues go to charity.

Note: All 501(c)3 charities receiving funding are accountable for their social impact through our Social Impact Reports.

SIXSIXSIX NO COST MEMBERSHIP BENEFITS:NO COST MEMBERSHIP BENEFITS:NO COST MEMBERSHIP BENEFITS:

Saving the world (your way) by giving true action and value to your voice.

SMRC Player Walk-Thru’s - How it Works (How to Play the Anonymous Research Game): Supported by SMRC Flyers and Graphics, included with the on-line version of this notice or at http://bitly.com/smrcp-graphics1.

FOLLOWERS – Get Security with Personal, Social and Philanthropic Fulfillment from Anonymous Persona Research By-Products.

a) FOLLOWERS register for this service that (1) at no cost, continuously protects their identity & privacy without passwords, and (2) develops an in-depth, but anonymous profile (Persona) of each person (the precise emotions related to each topic), factoring in everything that influences the individual’s thinking (including their searches, their precisely mapped relations/dialog with their closest friends, their daily activities, IoT data & environmental factors). Each Persona (3) monetizes the anonymous research by-product activities listed below (c.1-4. below) whereby 92% of the research revenue derived daily, becomes both (4) donations to that member’s favorite causes (b.2. below) along with (5) the equal value in (charitable) social credit currency (called ‘points’ until redemption) for each FOLLOWER – e.g. The Follower as compared to the Sponsor receives the deductible value.

b) Invited by HOSTS or other members, FOLLOWERS register at the HOST’s private registration site. There they designate: (1) the initial social media they approve for monitoring content & feedback, and (2) the five social causes for their anonymous research revenues. Following registration, the system performs an initial two year scan of all of each person’s media & content (as start-up social credit currency), that builds the initial Persona profile, along with establishing the minimum 25 biometric signature targets – which the service will build over a few weeks (thus during this time, passwords will be used).

c) FOLLOWERS anonymously monetize the value of their daily content & interaction/activity, through 4 key activities: (1) Every bit of their social content, in their social media, on a HOST’S website, or just chatting/talking with friends (including all feedback, as components that build either the FOLLOWERS’ Persona, or one/more of their friends’/followers’ Personas) – at $1 per day average, (2) Responding to a SPONSOR’S opportunity for paid research without purchase required – for topics that precisely match either: (i) the Persona’s

interests, (ii) the Persona’s best friends’ interests, or (iii) the Persona’s social doppelganger’s interests – delivered either: (a) anonymous-directly from the SMRC SPONSOR Portal, or (b) anonymous- dynamically on a HOST’s website (replacing invasive pay per click with custom, pay per impression marketing for HOSTS, that also pays the user).

This is attention research (co-branded with people’s social causes), based on a game of brand and trivial detail that guarantees on average 10 minutes of undivided attention from a qualified prospect for $1-2 average (or $5-10 per hour). FOLLOWERS also (3) generate 5% of a purchase in exchange for a ‘purchase experience’ or ‘post purchase review, as well as (4) receive 4% of the on-going total anonymous research revenue – of all friends and FOLLOWERS, responding to their invitation to register with SMRC.

d) In addition to the many other services associated with the Persona’s model as each person’s trusted digital companion, guardian, guide, conscience and data-financier/philanthropist – from reminding one to take their pills, to continuous scanning of the net for each Persona’s key interests, Personas through an API, provide their human with the ultimate form of anonymous personalization, while authenticating their anonymous identity (so other people know the members are not bots).

e) See the SMRC member flyer and the SMRC website (www.socialmarketresearchforcharity.org) for more information. On average, each FOLLOWER will generate an average $500 in annual anonymous Persona research value for their causes and social credits.

f) Four percent of anonymous research revenues are allocated for carriers, supporting a no-cost, biometric SmartPhone for each person. Members will also allocate the shared use of their (idle) computing resources as parallel processing capacity, that they share in return.

HOSTS (Celebrities, Charities, Businesses and Social Organizations): Invite/Influence FOLLOWERS; Interact/Monetize Persona(s).

a) The offer of (1) uncrackable, collaborative and continuous biometric protection without passwords, that (2) funds people’s causes and credits, along with (3) the service’s social watchdog function (monitoring the social impact of all supported causes), presents the unquestionable spirit of credibility/trust with goodwill – important features for any HOST’s image.

b) HOSTS invite their followers register at a private registration site, based on the SMRC title “As a SMRC HOST, all our followers are invited to register at no cost, for this Uncrackable Biometrics & Anonymous Research Technology, that Continuously protects identity &

privacy without passwords, as it funds people’s favorite social causes, social credits & much more from Anonymous Persona research”. During registration, the HOST recommends the HOST’s favorite social cause as a recommended alternative for each FOLLOWER’S charity profile, in the event that the FOLLOWER does not have a preferred selection.

c) HOSTS receive the four percent (4%) networking allocation of the on-going total anonymous research value of each FOLLOWER who responds to their invitation to register. In addition, each HOST can expect to influence on average 30% of each FOLLOWER’S philanthropic choice – whereby the 30% donation is generated for the HOST’s charity, while the equal 30% portion of the charitable social credit goes to the FOLLOWER. This allotment includes total anonymous research value for the FOLLOWER’S activities l isted in ‘FOLLOWER.a.1-4’ above. Thus, if the FOLLOWER responds to a SPONSOR’S ad for custom paid research, the HOST receives 4% of that, similar to getting 4% of their 5% for purchases, and 4% of their 4% for networking.

d) HOSTS may optionally replace their pay-per-click advertising (that is rarely precise), with SMRC’s personalized ads/opportunities for paid research, precisely matching each person’s interests – as discussed in FOLLOWER.c.2 above. This generates $0.05 per impression, or $30-50 per thousand impressions (RPM), a rate that is 10 times the industry standard.

e) HOSTS also get access to the Persona identity validation and the Persona API, allowing them to authenticate each member, and totally tailor each member/FOLLOWER’S site experience while allowing the member to remain anonymous (e.g. No contact or sensitive data). As each HOST’s interaction with each FOLLOWER adds value to that Persona, all interaction builds philanthropic and personal value for the FOLLOWER and their HOST.

f) HOSTS can also act as sponsors, marketing to the SMRC collective of 10+ million Personas, growing at 1-2 million new members per month minimum. Most of these will be FOLLOWERS who registered with other HOSTS or SPONSORS.

SPONSORS - Get $0.10 per Persona qualified lead; attention research (trivial detail); purchase experience research; much more.

a) Receive access to in-depth but anonymous Persona data for $0.10 per profile. This cost includes the optional ability to communicate / interact with prospects that either [i] precisely match that Persona’s interests (or [ii] the Persona’s best friends’ interests or [iii] the interest of a social doppelganger of the prospect) – about participating in attention research that matches the prospect’s interests precisely, doesn’t require purchase, and supports the prospect’s social causes (and equal social credit benefits). Note that in addition to matching the prospect’s interests with the SPONSORS’ offering, these opportunities can dynamically qualify the prospect in other ways.

b) The precise (pinpoint) but anonymous marketing is delivered either (1) directly to the targeted Persona, from/through the SMRC SPONSOR gateway that insures anonymity (e.g. No contact data is ever revealed), or (2) dynamically at a SMRC HOST’s pay per impression real estate (replacing pay per click). In the second case, the SMRC HOST’s site secures the anonymous Persona profile, that is matched at the SMRC SPONSOR Portal with a precisely matched opportunity.

c) As stated earlier, SMRC’s hard attention research (with no questionable surveys) is based on asking a series of questions (that change constantly, as most facts are trivial), that test for brand and trivial awareness. This insures total and undivided attention to a complete presentation, as well as research that people cannot cheat at (See FOLLOWER.c.2. for details about attention research that costs $1-2 average, for 10 minutes of guaranteed undivided attention by a highly qualified prospect).

d) There are no gimmicks, or ‘pure charity’ (e.g. always equal or greater value for the donation) – as all donations to social causes are backed by hard research, including post-purchase and purchase-experience research.

e) This initiative leverages the most influential characteristics of anonymous profiling for marketing: (1) An intimate knowledge of what the prospect has been talking about and their active interests, (2) A close and trusted friend’s opinion, and (3) Support of a person’s favorite social cause by a vendor.

f) Respectively, our Executive presentation is titled “The Holy Grail of Marketing, Security and Philanthropy”.

CAUSES – Are Supported by their FOLLOWER’S Social Activity (invited by their cause or other HOSTS) & their Social Impact reports.

a) Receive the benefit of being a SMRC HOST, while also being a SPONSOR, promoting to the many SMRC members who are also FOLLOWERS that were invited by other HOSTS (often not charities – ex: sports, celebrity, military, etc.).

b) Influence support for their social cause to the FOLLOWERS who repond to their invitation to register with SMRC, on average securing 30+ % of their invited FOLLOWER’S philanthropic profile. CAUSES thus generate $20 per FOLLOWER per year from networking/HOSTING allocation (and $20 in trade-able social currency for the CAUSE); along with an average $175 per FOLLOWER per year to their CAUSE - while the social credit for that 30% goes to the FOLLOWER’S account.

c) CAUSES may also optionally host SMRC’s personalized ads opportunities for paid research, precisely matched to each Persona’s interests, that supports their causes, for the $30-50 RPM Publisher’s rate (no clicks required), and the associated $0.20-0.40 per hour rate (from the $1-2 research/10 minutes) of FOLLOWER attention research (if they do click).

d) All causes supported are regularly monitored and receive SMRC’s on-going social impact rating reports.

e) All causes become supported based on: (1) The number of FOLLOWERS and (2) their social activity with the program (that includes supporters of the charity that registered with other HOSTS), along with (3) their social impact reports.

PARTNERS – Get Board Roles (Persona Social Responsbility Watchdog), Spokesperson, optional HOST & SPONSOR; Profit-sharing.

a) ‎9:1 return minimum year one from profit sharing, growing to 500:1 by year three (to end after year ‎five); 35% dividend; 10:1 annual ‎minimum increase in net share value; includes a spokesperson and ‎board role; profitable, high-impact anonymous research‎.‎ Profit sharing programs ends in five years (see F below).

b) The market recognition of co-founding a service that generates $7+ billion year one for all social ‎causes (growing to $137 ‎billion by year three), and $2.6+ billion year one for SMRC HOSTS (from ‎publishing custom ads) growing to $50 billion by ‎year 3 -- stimulating $50 billion year one for SMRC ‎SPONSORS in commerce; growing to $1+ Trillion by year three‎. ‎

c) Super-fund all of your organization’s favorite social causes (that should closely match your consumer’s and prospect’s interests), based on the direct followers (and extended followers), ‎their activity and the causes’ social impact ‎rating.‎

d) Establish a sustainable funding process from the actions of the participants local to the supported ‎social service by optimizing the ‎potential of each person's greatest social asset - interacting with ‎others in a system that monetizes and optimizes the potential of ‎human, HOST, and SPONSOR ‎interaction for (1) the common causes they support, and (2) each party’s benefit. No

purchase is required ‎by ‎members, in order to receive donations & benefits; rather only attention & feedback to things they ‎are already interested in (as a ‎qualified lead), documented as research.‎

e) Deploy the most in-depth, un-bias, Persona based, big data service: For precise, ‎dynamic ‎B2C ‎advertising/ marketing/ research; causated from what people are actively talking about in their ‎media ‎through their ‎Persona.‎

f) Are exempt from SMRC’s Exit Plan: Partners who join after the SMRC launch, do not receive profit sharing and are subject to a five year Executive Buyout (buy back) condition/clause (while the shares will increase 10:1 annually in value; 35% dividend). The re-acquired shares will then be re-distributed at fair market value, to the causes supported by the SMRC initiative.

We are the social game changer (we get everyone to play our game): an economy based on biometrics & anonymous research.

The invited follower registers the social media accounts that define their Persona (intelligent digital

personification of themselves/eAssistant). This Persona now biometrically secures their online presence

against fraud, while funding themselves and their causes, equally.

Any online media qualifies (from Facebook to hobby

forums to gaming to mobile and beyond). No-cost.

The follower registers the 5 causes they wish to support with their interaction’s monetization. Any non-hate cause (501(c)3) qualifies. We monitor

and holds each non-profit accountable for their impact through our Social Impact

Reports.

They are now a member themselves, and can host new members.

Onto the interaction and monetization

Next slide

Inspired by:

92% of service revenues become donations to causes and cash-

like benefits.

Interaction, Data and Monetization Process and Strategy

In addition to receiving 4% of your invited followers value to your causes (CSR) & equal cash-like benefits (min. $10.95/year/follower), for each follower who registers, you receive their full-depth, authenticated, anonymous data. This not only allows you to know how much of your media following is active and real, but it also allows you to totally customize your follower’s interaction with you, at no cost.

STARTRapid, inorganic growth

through the social reputation of our hosts. 10 million registered members

generates $2.2 billion to their social causes!

Our Civic Promises:- To provide a no-cost private funding source for humanity, free of special interests.

- To end social identity fraud.

- To give a mobile research job for everyone on the web. This can end unemployment for anyone, including the disabled.

- To put tangible value back in the people’s voice, creating a true democracy.

The host registers, and invites their

followers to become members, at no cost.

Members are incrementally rewarded for

increasingly documented media

retention. Reward size is based on

sponsor bid, and the amount of member

participation. Sponsor’s secure ~5-10 min

of attention, & only pay for the amount of

attention they receive. Presented as a

game. Costs/benefits ~$2 avg/game##.

qualified media is non- invasively promoted to...

Members creates everyday social content

(posts, tweets, likes, feedback, etc.)

...the member’s Persona, which generates search patterns from the

social content’s analysis#. These patterns qualify the media they

receive in their search results, while eliminating spam, & identity fraud.

#Searching the ethos of man:

SMRC analyzes public, historical (2yrs), and current social activity, tied to member’s registered charities, for totally personalized cause marketing offerings* that fund their causes.

No Identity Revealed.

Persona Qualified Sponsor

Monetized for member’s social causes & equal (cash-

like) benefits.

...the Persona’s Search Engine, which lists

“searched” media & sponsored opportunities.

(only in topics they are talking about & will like#.)

$0.03-$0.10/profile to register the promotional research & co-

brand w/ the member’s charity*. This persona qualified

opportunity is offered to the user through... ^25 sponsors/day @ $0.03/profile = $0.75/day/member.After hosting/service fees: $0.60/day x 365 x 10 mil = $2.19 Billion/year to all social causes and equal cash-like benefits.

Persona Customized

Media

Social Website

sources to any media at any location:

Mobile & desktop interaction with the media and promotions through the Persona. Offline media supported by logos.

Promotes brand goodwill, loyalty, traffic, and education.

Analyzed by the emotional disposition towards the likes/dislikes that are derived from the member’s anonymous social content. These are then related to trends in similar content from our member’s doppelgangers, closest friends, and their friends closest friends. This is rated on an intensity scale, over time, to best gauge if they are truly interested, or if they were just browsing (unlike current platforms). This analysis is what promises a highly-personalized experience, while revealing to the member if there are discrepancies and possible fraud in their interaction, eliminating fraud and creating trust.

*61% of people will try a new

brand when cause co-branded. 80% will switch brands. (Cone Inc., 2010)

Inspired by:

In-StoreTraditional: TV, Radio, Print, Signs

sponsor’s cost redistributed to...^

Bio

metrically Secu

red

CONTINUE HERE:

increased traffic and education

Incentivized Media Education

Host who invited the member receives 4% of member’s monetization (min. $10.95/year/invited follower^).

92% of service revenues become donations to causes and cash-

like benefits.

this creates...

## Resulting purchases through sponsors offers 5% back* for post-

purchase product research.

biometric encryption

Authentication

Harness our “cognitive surplus”

Change the world

Due

Diligence/Trust

Match &

Fulfill Interests

Individually

Unique, Secure

Biometrics

Main

Process

Profiling 2+ years of social content

START: Followers are invited by hosts and sponsors with large,

loyal followings.

e-Assistant monitoring & 100+ key profiling scripts

Social Causes

Follower:Collective

Anonymous

Persona Qualified Notification. Cause co-

branded.

Host’s invited anonymous, authenticated members.

Social Impact Reports for each supported 501(c)3:

-Popularity Monitoring-IRS Form 990 Breakdown-Monitor/Field Reporting

Multiple Lines of Business:-Behavioral Biometrics/Security-Web Phones/Tablet Integration-OpenX and 501(c)3 consulting-International Disaster Response-Impact Social Watchdog -Market and Audience Research/Personalization

Common Sponsor Portal:

Flat Rate Research & promotional notification

package. Selection by charity affiliation, interests, best

friends, and doppelganger’s interests.

No cost invited follower

personalization, authentication and research for hosts.

Research Games for Charity

- Gamified as “Trivial Pursuit-like; Where’s

Waldo-like” game.- Incrementally rewarding

for proven promotional retention.

The Persona (Avatar): Directive: Assist-Learn-Guard-Advise -behavioral biometrics/security -sensitive to emotion -profiles on everything -cross profile w/ friends & doppelgangers -causes/philanthropy

eAssistant Interface5 personalized interaction

portals from behavioral analysis, social applications, search patterns,

A.I.:1) Personal, 2) Social, 3) World (Doppelganger) , 4) Sponsor, 5)

Identity Fraud Monitoring.

Authenticate and End Identity Fraud

-biometric encryption, passwords, and authentication.

-deep understanding of people’s anonymous habits to reveal

fraud.

-Biometric Failsafe: lifestyle validation questions to confirm

identity.

Co-branded w/

member’s ca

use

Validate members

Remove bots

sponsored/ precisely matched

Conscience Object Flow Chart

funding sources

Member/host flow

Support ServicesLegend:

Transparency/Trust

Fun and Engaging

cross-media integrated on all digital media interfaces, i.e.

PC, mobile, browser, smart cities, etc.CPM-based

Custom Ads for Persona-matched

Paid Research