CHAPTER 1Overview of the Business ConceptFor those who are newbie in food industry. One might wonder what Catering is about. Catering is a business of delivering or providing Food Service at remote locations like Public function Halls Village Club Houses, Hotel Function Halls and Residential Areas with Garden that can accommodate a number of guests.Catering companies are specialist event planners. They dont only plan for food but they manage an event holistically. Colors and theme must be given to them before anything else so that they can plan the best presentation in accordance to its theme and motif.In this kind of event, the Seniors Ball, all the graduating students from high school celebrating their most special event in their life not only in their self but in their classmates, teachers and friends. The students should enjoy the occasion and appreciate this kind of event. Different school had celebrated this event because of the presence of students who participate and support of this kind of special event.

History Prom is a semi-formal (black tie) dance or gathering of high school students. This event is typically held near the end of the senior year (the last year of high school). Prom figures greatly in popular culture and is a major event among high school students. High school juniors attending the prom may call it "junior prom" while high-school seniors may call it "senior prom" or "senior ball. At prom, a Prom Queen and Prom King may be revealed. These are honorary titles awarded to students elected in a school-wide vote prior to the prom, and seniors are usually awarded these titles.The selection method for Prom Court is similar to that of Homecoming Queen/Princess, King, and Court. Inclusion in a Prom Court may be a reflection of popularity of those students elected and their level of participation in school activities, such as clubs or sports. The Prom Queen and Prom King may be given crowns to wear. Members of the Prom Court may be given sashes to wear and photographed together.Today, prom continues to be a notable event in the social climate of high schools. Popular movies and novels attest to the importance of prom themes, prom dates, and prom queens. In some areas, the traditions of prom are not as rigid as they used to be, with some areas allowing individuals or groups to attend instead of couples.Statement business feasibility objectives The objective of the feasibility study aims to offer standard food menus to the senior high school, on their Senior Ball. It is aimed at catering the students need in terms of their food and contacts to decorators of the event.Project ProponentThe proponent of this project are all graduating students from Hotel And Restaurant Management namely Romelyn F.Jarencio,Arlyn Mae E.Lope, Anne Loraine E. Morguia, Ia Grace H. Padasas and Rizamae T. Toribio. Business namePlan Smart Partner we chose this name because the customer might wonder what this business we offer and to click it.

Business offerings Catering business is one of the rapidly evolving businesses these days. Gone are the days, when catering services were only limited to preparation of food, food presentation, staffing services, floral arrangements, etc. Several people today prefer high quality catering services for all types of events. Prom events may offer a good experience of socialization for the students who will be graduated. And it is the other way to know other people around them.

Business structureIt is a plan how this event may works. And a plan how to make our guest will satisfy for this kind of event. The event coordinator was the head of the team and also the staff and waiters who process the flow of the operation. They are all involved.

Business location The recommended area for the proposed catering and decorating service will be in a medium income locality (e.g. Roxas City). The main reason for such a location is the presence of target market and customer traffic which are the prerequisites for the success of the event plus the presence of event halls also makes up for the increased customer traffic.

Chapter 2 Review of Related Literature and StudiesIndustry Review It is very difficult to start out as an industrial caterer. Most caterers grow into this business or have some pre-existing connections at facilities or institutions. Because industrial caterers provide massive amounts of food, it is often difficult to maintain a high standard of food quality.Situation analysis Emergency for the operationBe prepared for whatever accident or emergency that may arise in delivering or serving foods. Bring extra equipment/materials like tablecloths, tables, drinking glasses and plates as replacement in case these are soiled, broken or damaged. It is also important in the catering business to have a vehicle to be used for delivery and pick-up of food, equipment and utensils. If the budget is not enough to have an own vehicle, we may have to rent first for our marketing and delivery service needs. Key barriers Weather DisturbancesIt is very difficult for the event organizers to set-up the event because of the changes of the weather especially when the venue is open. The event coordinator have a back-up plan so that it easy for them to make the operation possible. DependencyWhen the guests have other concerned about the changes of the schedule, venue and set-up. We have to understand the decision making of the guest to avoid complains and to give guest satisfaction.

CompetitionOther catering business companies offer the same product and services. Or it could be a hotels or resorts who conduct the same offers.

Target Market The different school here in Roxas City. The graduating students from high school. It is the part of their celebration before they graduate to experience once to their life. Celebrating the most special night.

Strength and WeaknessesStrengthweaknesses

The participants would enjoy the celebration. The set-up is well organized. Smooth service and high quality standard. Delicious foods

Lack of communication with the manager Complains with the guests.

Chapter 3 presentation of business viabilityAcceptability level

Marketing Aspect General market description

Today, prom continues to be a notable event in the social climate of high schools. It may also a way or a celebration for graduating students to thank and say goodbye to their beloved co-students to thank and goodbye to their teachers attend instead of couples.In this kind of event we give all our best to make this memorable and special kind of celebration.

Demand-supply analysisDemandMost of the people now are very professional. They think how it easy for them to choose a very memorable celebration. They are spending too much for it because its for once their life to be happened. People look back how they think to organize an event like Seniors Ball or other special celebration. The manager will coordinate with them, so that they can enjoy without hassles.

Year LocalRemarks

Feb. March 201510 seniors PromGaining

201618 Seniors prom

SupplySeniors Prom celebration is very memorable for the graduating students from high school; it is very special for them to celebrate it, because its time for them to experience something different.We offer elegance and memorable seniors prom, a great atmosphere and beautiful venue. We have a lot of ideas and information depending on a motif chosen. We make it easy to narrow down your theme ideas, find all the decorating resources you need, decorations to prom backgrounds to invitations to favors to food. Projected Sales Year of OperationTotal Projected Sales

First year15 Seniors Prom Organized plus food

Second year20 Seniors Prom Organized Plus Food

General marketing practices

First and foremost is organization. A business needs to be extremely Organize to feed a large crowd all at once. In particular considers not only the gourmet food but also the way we plan and we present throughout the event. Whether plated or a buffet, organizing and coordinating the back of the house staff with the front of the house is crucial. Since we are the graduating students we have to be opened-minded to create something different and also make it possible. It is our willingness and passions to show others and discover our own self.

Propose marketing program

System and form design Employee Requisition Form Attendance or Daily Time Record Job Evaluation and Classification Records Employees Training Records Banquet Event Order Program schedule Guest Book

Management and Personal Aspect Personnel

Manager/Supervisor - the head of the department. The one who controls the operation in an event. And have a personal communication with the client. He/she may also organize the event.

Cashier- in charge for the internal control and safekeeping of cash.

Waiter/waitresses- who assist the manager to organize the event, they may also serves the food for the guest. And they are also responsible for the cleanliness and orderliness of all the facilities of the event hall. Also assist waiter to clean and keep all the trash in the event hall after the event.

Chef- in charge of kitchen works, food preparation and menu planning. Monitors and controls food production cost.

Dishwasher- responsible to cleans used wares and equipment.Maintains and upkeeps inventory of wares and equipments.

Management proposalBusiness services are intended towards offering style of food that is favored at training sessions, corporate meetings, etc. This is one of the important areas which has great demand and which is very competitive in nature and offers the ability to enjoy year-round catering opportunities. It is very crucial to prepare popular types of dishes for this type of events as it is very important to please every member who is attending these special events. It can be said that different types of services really prove helpful to make any event special and memorable for you and your esteemed guests. It can be said that professional caterers will take the full responsibility for taking care of all the essential aspects of providing food and will also make sure that food served by them is safe to consume. Organizational Chart

ManagerBus boywaiterDishwasherAsst. chefchefcashier

Event coordinatorCoordinator

Wages and salariesThe salaries for the personnel are the most important in the business industry. The salary to satisfy the staffs/crew in our establishments and for the fair of all our personnel.

No. of hours per DaySalary per day No. of daysTotal

8hrs.250153,750

Production or Technical Aspect The products

Food preparation reigns in many catering services they will ensure that all foods are prepared fresh and natural in order to be appreciated by Catering Service clients. It will take years to perfect this ability and service to make an event worth the cost and price paid by the clients.

Production processBefore entering into a contract, the following should first be settled and understood by both the caterer and client: Occasion or gathering Motif of the occasion to complement the decoration Number of guests Menu based on the choice and budget of the client Cost of food to be served Payment scheme Serving systemA 50% down payment may be required upon signing of the contract to guarantee payment of cost of ingredients already bought should the client withdraw from the contract. In this way, losses are avoided.

Alternative process

Allowance for FoodIn the occasion that the number of guests exceeds what is expected, a caterer must have food ready for them. Thus, a caterer usually makes a 10% allowance from the agreed number of guests to be served. The caterer will only have to charge the additional foods served.

Material handling design

Technological assistance Smart design, eclectic yet classic combination, with high quality foods and efficient service crew with effective attitude make our event a one of a lifetime experience not just to the host but to their guests as well.

Project site This will be having a good atmosphere and an eye view satisfaction for the guest. And have an essence of nature to make our guest comfortable and relax. Where they held their event whether it is open or close event hall.

Plant size and production schedule

Building facilitiesStage- where our guest can performs, and where our candidates stand to accept their award like being a prom king and a prom queen.

Chairs - where can our guest sit and have a comfortable cooperation in the event.Tables- where our foods displayed and our guest ate comfortable.

Event hall- where the event held and the guest where comfortable and enjoy the celebration. Floor plan

Machineries and equipmentThese are the most important equipment in the event: Microphones Sounds Projectors Lights Utilities Chafing dish, used to keep the dishes clean and hot. Flatware, table utensils such as knives, forks and spoons for ordinary occasions. Silverware, high value and elegant table utensils for grand and special occasions. Drinking glasses, ordinary glasses and goblets used to serve beverages. Plates and serving dishes, separate sets for ordinary and special occasions. Tablecloth and napkin can be tailor-made to fit the style and size of your table. Case, used to keep glasses, plates and other table utensils while in transit. Table decorations like table centerpiece, flower vase and colored lights to make the venue more attractive. Ashtrays, for smoking visitors and provided only upon request and if there is a designated smoking area in the venue. Tables and chairs that can be rented. Raw material requirement Its an integral part of the event planning that any professional caterer should offer. Enhancements may include decorations, linen, servers, on-site chefs, bartenders, DJ, and more.

Man power requirements Security who guides and secure the venue and also checked to make sure they are not carrying weapons or other illegal materials and for the safety of the guests. First aider a person who assist in case of emergency in the event if the guest suffers from illness or injury.

Wastes and waste disposal methodologyThe proper segregation of garbages during the operation, in order for us to maintain cleanliness and orderliness in the venue. These are the standard waste segregation:REDBlackBLUE

Plastics ,styro cupsPaper, rags and metal bottleFood waste

Production cost

Legal AspectAlthough the legal status of business tends to play an important role in any setup, the proposed catering business is assumed to operate on a sole proprietorship basis which may extend to partnership in case of addition of new services that might add significant business to the existing setup.Project Implementation and Time Table Gant chart of activities

Program evaluation and review technique critical path method (PERT-CPM)It is a tool designed to represent the tasks involved in a project and analyze the time required for completion during the project management life cycle. It also helps to identify the minimum time required to complete the project. It was developed to simplify the planning and scheduling of a project where all the details and durations of the activities are not known at the start itself. It is used especially in project where time scheduling is of more criticality than the budget factor. Budgeting cost (budget summary)

Budget Summary (250pax)DescriptionAmountTotal amount

Event hall25,00025,000

Chairs, tables15,00015,000

Foods350/head87,500

Projector2,0002,000

Cloth/linens10,00010,000

Decorations 8,0008,000

Vehicle maintenance gasoline5,0005,000

Video coverage/Unli pictureAnd photo booth1000010000

Total162,500

Assignment of activitiesThe manger is responsible for the flow of the operation of an event. Seeing the performance of our staff and to help them also.In this activities we should have a full of cooperation to handle this kind of event. In this operation the manager should handle the staffs and opened- minded in order for them to finish the process of operation. The staff should cooperate and coordinate the statement of the manger. It is very important for them to make the operation or the event to be successful.

CHAPTER4 MethodologyPackage menu(250pax)Package 1LasagnaRoast tenderloin of beef with gravyChicken lollipopBarbeque pork spareribsFish filletFruit saladGarlic bread and steam riceIced tea

Package 2Spaghetti/carbonaraRoast beef with mushroom gravyChicken Gordon blueSpiced pork tenderloinMango salsaButtered vegetablesSteam riceFruit saladIced tea Package 3Baked macaroniPastel de LenguaChicken rellenoRoast pork with apple and nut stuffingSalad greens with raspberry dressing

Amenities

2 set-up of 1 way buffetComplete catering equipmentsTables with color motif toppingTable centerpieceChairs with coverTable gifts and give a ways

Research DesignRespondent of the StudyResearch Instrument

Validity of the Instrument

Reliability of the Instrument

Data Collection Procedure

Statistical Tools

CHAPTER 5 CONCLUSION AND RECOMMENDATIONSConclusionsTherefore we conclude that this kind of business proposal, we have lots of information and ideas to create this kind of event. It is very challenging for us to make it because we experience this in a reality but not a participant but we are the server. So we are very thankful to finish this feasibility study.

RecommendationsWe recommend having this kind of event for the graduating high school students, in order for them to experience and enjoy this kind of occasion, as a part of their journey in high school life.