OVERVIEW OF PEC UNIVERSITY OF TECHNOLOGY

PEC UNIVERSITY OF TECHNOLOGY, CHANDIGARH• PEC University of Technology formerly Punjab Engineering College(PEC) is one

of the premier engineering colleges in India.

• With a distinguished and talented students brimming with enthusiasm PEC is a trendsetter.

• PEC has been at the forefront of Technological Revolution and Innovation by providing a platform to showcase your talent.

• It has been a incubator for tomorrow’s leaders.

• Our distinguished Alumni includes Late. Kalpana Chawala, Jaspal Bhatti, Varun Berry (MD, Britannia Ltd.), Atam Prakash Arya (Board of Directors, TATA Group), Chandra Mohan (Founder, Swaraj Tractors), Vijay K. Dhir (Dean of University of California,LA) and many more.

 

PECFEST 2015 • PECFEST 2015 goes where no fest has ever gone before. This fest will give you a

chance to reach out to a 40,000+ strong youthful crowd, who are just out there to have their own share of fun. It provides you with an unequalled opportunity to showcase your brand and increase your brand presence to an entire new level. It gives you the chance to interact with the chic college-going crowd of the region, as well as the bright minds that envision our future.

• PECFEST 2015 is an expression of freedom and rebellion, of team spirit and determination; a 3- day Cultural and Technical extravaganza hosting a mélange of fun events and activities coupled with the splendor of the main entertainment attraction on the nights with their high wattage pulsating music, the choice of spirits unrivalled and not to forget the chic party goers, the mirth and the merry making, all adding up to three evenings which are the talk of the town.

• PECFEST will provide a platform to build corporate relations with other brands and also an exclusive opportunity to interact with our esteemed alumni to further industrial relations and contacts.

 

ONE OF BIGGEST FESTS IN NORTH INDIA - PECFEST

 

STAR NITE – BENNY DAYAL MAIN STAGE BRANDING – PECFEST PARTNER

TNT ROCK NYT – AGNEE

BENEFITS OF ASSOCIATING WITH PECFEST• Potential of targeting mass audience.

• Direct connect with the core market of Sponsor

• Exclusive Presence and Branding of Sponsor throughout the fest.

• Branding benefits and image building as per the requirements of the sponsor in company of niche

sponsors like Hero Motocorp, Microsoft, Reliance Communications, TATA, BSNL, Big Bazaar,

Femina, Sahara Force India, Vodafone, Volkswagen and Honda.

• Huge amount of publicity before and after the PECFEST.

• Brand association with PECFEST will enable the sponsor’s name to travel throughout the country.

• Name will travel throughout India to all the participating colleges, through website & social media

and spread throughout the tri-city.

• PECFEST APP. will soon be launched on Android and iOS platforms which can be used to further

any marketing schemes and strategies by Sponsor.

• The sponsor will be provided in exclusivity if the above partnership is committed. 

EVENT OVERVIEW• Dates: 30th October-1st November

• 3-dayAnnual Technical-Cultural Extravaganza

• Over 30,000+ young crowd & Crowd aged between 18-30 years

• Venue: PEC University of Technology, Chandigarh

• Participation from across 100+ colleges in India

• Fashion night – TNT Rock Nyt - Star Nite

• Biggest gathering of people in the region.

• Roadshow and Green Marathon marquee events with presence of Celebrities.

• Stars like Honey Singh, Benny Dayal, Clinton Cerejo, Nooran Sisters, Vijay Prakash, Gippy Grewal, Gurdas Mann, Hard Kaur and bands like Agnee and Parikrama have graced PECFEST.

 

HOW CAN PECFEST CONTRIBUTE TO SPONSOR• Sponsor and PECFEST both attract crowd

• Approx. 30,000+ college students from all over NORTH India visit PECFEST.

• PECFEST can be the platform for promoting any new product of Sponsor.

• Branding of Sponsor and Setting of PECFEST according to Sponsor will be the focal point of fest.

• PECFEST – An ideal way to enter Northern Indian markets like Punjab, Haryana, Himachal Pradesh and Delhi NCR.

 

PECFEST FOOTFALL DEMOGRAPHY

 

LED BACKDROP

FRONT BRANDING

18yrs - 22yrs 59%22 yrs - 35 yrs

23%

35 yrs and above 9%

below 18 yrs9%

18yrs - 22yrs 22 yrs - 35 yrs35 yrs and above below 18 yrs

We make sure you hit the target audience

PECFEST MEDIA COVERAGE• Official Media Partner for PECFEST 2013 & 2014:

• Hindustan Times• The Times Of India

• The event was also covered by:• Dainik Bhaskar • Punjab Kesri• Indian Express

• The electronic media partner were:• NDTV • Day and Night news channel• PTC Punjabi News

• Radio Sponsor:• 94.3 My FM

 

ONLINE REACH – PECFEST APPLICATION & WEBSITE

• PECFEST APPLICATION will soon be launched on Android and iOS platforms that can be used for various marketing strategies of the sponsor.

• The application will serve as a first point of contact for all participants and visitors to the sponsors.

• PECFEST Website can be used for publicity and branding.

• Our Facebook and Twitter have dedicated following from the college circuit which can be used for publicity.

• Sustained online campaign shall be pursued to associate the sponsor with PECFEST 2015.

 

STAR NITE• The Enthralling music, the shimmering lights and the stars mark the mettle stone finale

to the fest.

• A sure-shot Crowd puller, it keeps the energy flowing and the adrenaline pumping all night long. The star night offers a chance to let their hair down and witness spectacular performances by the best music artists in the country and renowned Punjabi folk musicians.

 

FRONT BRANDING

STAR NITE – COKE STUDIO

TNT ROCK NYT• The TNT night brings to you a pulsating and riveting atmosphere, full of

exuberance of the blaring guitars, crashing drums, ear numbing bass-lines and raspy vocals, Rock music aficionados from across the region congregate in celebration of rock music.

• Some of the renowned artists who’ve performed in the past include Parikrama, Agnee, Motherjane, Prestorika & Raeth.

 

FRONT BRANDING

PARIKRAMA

AGNEE

SUNBURN

GROOVZ N GLITERATTI• With an expression of team spirit and

determination ,the first headlining act of PECFEEST 2015 is one of the biggest Group Dance competition in the northern region: Groovz. The high wattage pulsating music and killer dance moves add to the dram as some of the best dance teams of the country battle it out on the stage.

• This year PECFEST 2015 gives a chance to set the ramp on fire. With hot models strutting their stuff as they sashay down the ramp, Glitterati to be conducted in participation with FEMINA MISS INDIA definitely raises the temperature up a few notches.

 

GROOVZ

GLITERATTI

RAGHU

PECFEST PARTNERS - BRANDING & VISIBILITY

 

• Name of sponsor will be inseparable from fest’s name.

• Backdrop: The title sponsor will be given a logo on FLEX backdrop on main stage.

• Name and logo on all publicity material used during the fest.

• Sponsor paraphernalia will be distributed throughout the fest.

• Standees to be put up in fest arena to highlight the sponsor’s name.

• Internet Publicity to be provided through various mediums.

• An extensive Roadshow that includes a large college crowd will move throughout the city with your name highlighted.

• Announcement of name of Sponsor by Comparers/show hosts at regular intervals throughout the day.

• Provision will be made to put banners of Sponsor in the college premises.

• Major presence during PEC Marathon on 1st day of the fest which has been graced by messages of Milkha Singh & Vijender Singh in the past.

 

 

LED BACKDROP

FRONT BRANDING

PECFEST PARTNERS - BRANDING & VISIBILITY

NOORAN SISTERS

FEMINA MISS INDIA AUDITIONS

MAIN STAGE OVERVIEW

 

FRONT BRANDING

STANDEES

BRANDING IN PRESENCE OF STARS

BRANDING IN PRESENCE OF STARS

 

FRONT BRANDING

MAIN STAGE LED BRANDING

PECFEST PARTNERS - BRANDING & VISIBILITY

MAIN STAGE BRANDING

MASSIVE CROWD GATHERING

ROADSHOW

 

• On Day Zero of the fest, a Roadshow is organized with large college crowds coming out in huge numbers.

• The Roadshow passes through the most posh areas of Chandigarh making the presence of PECFEST felt throughout the city.In the past, MTV ROADIES has supported our Roadshow with VJ Bani flagging it off.

• Roadshow presents an unique opportunity to showcase Sponsor throughout the city. VJ BANI AT ROADSHOW

MTV ROADIES

 

FRONT BRANDING

 

FRONT BRANDING