overview of china’s heavy commercial vehicle market · overview of china’s heavy commercial...
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© 2016 IHS Markit© 2016 IHS Markit. All Rights Reserved.
Overview of China’s Heavy Commercial Vehicle Market
Jia Li, Senior Analyst,
0086-10-65334552, [email protected]
27 October 2016 | Shanghai, China
© 2016 IHS Markit
Content
1. China truck demand and production outlook
• Short-term china truck demand outlook
• Long-term china truck demand outlook
• China truck production
2. China truck market analysis
• Product upgrading and market trend
• OEM competition
3. Conclusion
Automotive Conference – Shanghai | October 2016
© 2016 IHS Markit
China - short-term heavy truck demand
Negative factor:
• Weak macroeconomic situation
Positive factor:
• Low base effect in 2015
• Replacement demand
550,716 (-27%)
614,173(11.5%)
200,414(-19.1%)
211,485(5.5%)
0
0.25
0.5
0.75
1
2010 2011 2012 2013 2014 2015 2016
Current scenario
HDT
MDT
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China - short-term macroeconomic outlook• Chinese government sets a GDP growth target
of 6.5–7% in 2016.
• Economic growth in Q2 2016 unchanged at 6.7% y/y, the slowest two quarters since Q1 2009.
• The state-led investment was accelerated in Q2, and consumer market was stable. However, private investment and export deteriorated from the Q2.
• Heavy truck sales grew with a positive growth rate of 14.8% in the first 6 months of 2016.
0
20000
40000
60000
80000
Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec.
2015 2016
China heavy truck monthly sales
-20
-10
0
10
20
30
Jan-12 Oct-12 Jul-13 Apr-14 Jan-15 Oct-15Per
cen
t ch
ang
e fr
om
a ye
ar e
arlie
r
FAI Industrial Output Exports Retail
Macroeconomic parameters
Source: EBSCN,IHS
Automotive Conference – Shanghai | October 2016
© 2016 IHS Markit
China - short-term heavy truck demand
Negative factor:
• Weak macroeconomic situation
Positive factor:
• Low base effect in 2015
• Replacement demand
550,716 (-27%)
614,173(11.5%)
200,414(-19.1%)
211,485(5.5%)
0
0.25
0.5
0.75
1
2010 2011 2012 2013 2014 2015 2016
Current scenario
HDT
MDT
Automotive Conference – Shanghai | October 2016
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China - long-term heavy truck demand becomes stableTruck Sales (Units)
84,735
1,017,433
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
HDTMDTHDT + MDT
Compound Annual Growth Rate: 28.1%
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NS5 implementation timeline (MHCV)
Time 2016 2017
Implementation
VehicleHeavy commercial vehicles with application of • City bus• Sanitation trucks• Post vehicles
Heavy commercial vehicles with application of • City bus• Sanitation trucks• Post vehicles
All heavy commercial Vehicles
Region Range11 eastern cities and provinces:Beijing, Tianjin, Shanghai, Liaoning, Hebei, Shandong, Jiangsu, Zhejiang, Fujian, Guangdong, Hainan
Nationwide Nationwide
1st
2016/04/01 2017/01/012rd 3th
2017/07/01
Source: Ministry of Environmental Protection
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-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%GDP Growth
Consumption Growth
Investment Growth
Export Growth
Real GDP and its components
Automotive Conference – Shanghai | October 2016
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China - long-term heavy truck demand becomes stableTruck Sales (Units)
84,735
1,017,433
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
HDTMDTHDT + MDT
Compound Annual Growth Rate: 28.1%
Automotive Conference – Shanghai | October 2016
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0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
HDT
MDT
HDT + MDT
China – production developments: 2000–28Truck Production (Units)
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Overcapacity in China – implications
0%
15%
30%
45%
60%
75%
90%
0
300000
600000
900000
1200000
1500000
1800000
2009 2011 2014 2015
Production Capacity
Production Volume
Capacity Utility Rate
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China export marketChina truck exports (>6t): sales volume and destination
0
20000
40000
60000
80000
100000
120000
140000
160000
2011 2012 2013 2014 2015
OTHERS
NIGERIA
COLUMBIA
ANGOLA
PHILIPPINES
IRAN
ALGERIA
MYANMAR
VIETNAM
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Overcapacity + market correction = consolidation ?
Chinese truck market: consolidation is required
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Content
1. China truck demand and production outlook
• Short-term china truck demand outlook
• Long-term china truck demand outlook
• China truck production
2. China truck market analysis
• Product upgrading and market trend
• OEM competition
3. Conclusion
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Joint venture status of top-10 China heavy truck OEMs
Rank OEM 2014 (HDT) Joint ventures PartnerSales Market share %
1 Dongfeng 155,142 20.9 yes Volvo
2 CNHTC 121,306 16.3 yes MAN
3 FAW 116,634 15.7 no
4 FOTON 109,273 14.7 yes Daimler
5 Shaanxi Auto 104,539 14.1 no
6 JAC 39,833 5.4 yes Navistar
7 Hongyan 25000 3.4 yes Iveco
8 Hauling 18,750 2.5 no
9 Dayun 16,255 2.2 no
10 North Benz 11,597 1.6 no
Total 718,329 96.6
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Product upgrading in emerging markets under way
• Engine(more powerful and fuel-efficient)
• Cabin(more comfortable)
• Fuel tank(bigger volume)
• Lightweight
• Internet of vehicles
• Truck product upgrading
Highly-efficient tractor for long-distance transportation
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Structure of heavy truck marketUnit: thousand
0
90
180
270
360
450
2010 2011 2012 2013 2014 2015
Cargo Truck Tractor Chassis
24%31% 32% 28% 27% 24% 23%
35%29% 30% 34% 38% 46% 49%
41% 40% 38% 38% 36% 31% 28%
0%
20%
40%
60%
80%
100%
Chassis Tractor Cargo Truck
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Structure of tractor segmentUnit: thousand
0
70
140
210
280
350
2010 2011 2012 2013 2014 2015
≤25000kg 25000~40000kg >40000kg
2% 2% 1%12% 15%
8% 11%
92% 88% 88%75% 71%
77% 67%
7% 10% 11% 14% 14% 15%22%
0%
20%
40%
60%
80%
100%
>40000kg 25000~40000kg ≤25000kg
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Fuel trend in truck enginesFuel type in HDT segment Fuel type in MDT segment
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015ELECTRICITY NG DIESEL
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
GASOLINE NG ELECTRICITY DIESEL
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Overloading control policy
• Implementation of GB1589 on 26 July 2016.
• Its impact on the future vehicle models?
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HDT market competition landscape
18.9% 21.1% 20.6% 21.4% 20.9% 21.3% 19.1%
19.6% 16.2% 17.1% 15.6% 16.3% 17.9%16.8%
22.7%18.0% 16.6% 16.9% 15.7% 15.7% 20.6%
10.1%12.2% 13.7% 14.9% 14.7% 13.6% 11.5%
10.7%11.8% 13.2% 13.1% 14.1% 14.7% 14.2%
2.5% 3.8% 4.1% 4.2% 5.4% 5.4% 6.3%
15.4% 16.9% 14.7% 13.8% 13.1% 11.4% 11.5%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015 2016(Jan.-Jul.)
Others
JAC
Shaanxi Auto
Foton
FAW
CNHTC
Dongfeng
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0%
10%
20%
30%
40%
50%
Cargo Chassis Tractor
Dongfeng vs. FAW
10% 17% 18% 22% 20% 15% 12%
56% 53% 54% 49% 49% 54% 56%
34% 30% 28% 29% 31% 30% 33%
0%20%40%60%80%
100%
Tractor Chassis Cargo
Vehicle Type of Dongfeng
Market Share of FAW
0%10%20%30%40%50%
Cargo Chassis Tractor
Vehicle Type of FAW
Market Share of Dongfeng
3% 2% 2% 3% 0% 1% 1%34% 36% 38% 36% 36% 24% 25%
62% 62% 60% 62% 64% 76% 74%
0%20%40%60%80%
100%
Tractor Chassis Cargo
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Foton vs. Shaanqi AutoVehicle Type of Foton
Market Share of Shaanqi Auto Vehicle Type of Shaanqi Auto
Market Share of Foton
31% 38% 36% 27% 25% 12% 15%
37%42% 38% 41% 33%
34% 28%
33% 20% 27% 33% 43% 54% 57%
0%
20%
40%
60%
80%
100%
Tractor Chassis Cargo
27% 32% 33% 32% 32% 23% 24%
31%37% 30% 23% 19%
19% 16%
42% 31% 37% 45% 48% 58% 60%
0%
20%
40%
60%
80%
100%
Tractor Chassis Cargo
0%
10%
20%
30%
40%
50%
Cargo Chassis Tractor
0%
10%
20%
30%
40%
50%
Cargo Chassis Tractor
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MDT market competition landscape
33% 28% 26% 28% 26% 28% 28%
15%14% 16%
18% 20% 21% 20%
6%5% 8%
11% 13% 3% 3%4%
10% 10%
8%11% 20% 18%6% 9% 8%
6%8%
8%6%
10% 8% 5%5%
5%4% 9%11% 8%
7%5%
4%5% 3%
16% 17% 22% 19% 14% 11% 13%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015 2016(Jan.-Jul.)
Others
Nanjun
JAC
Qingling
Lifan
CNHTC
FAW
Dongfeng
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Content
1. China truck demand and production outlook
• Short-term china truck demand outlook
• Long-term china truck demand outlook
• China truck production
2. China truck market analysis
• Product upgrading and market trend
• OEM competition
3. Conclusion
Automotive Conference – Shanghai | October 2016
© 2016 IHS Markit
Conclusion
• NS 5 emission standard implementation timeline will be the key factor impacting short-term truck demand.
• China truck demand is entering the micro-growth period, signalled by China’s economic reform.
• The key short-term challenge is overcapacity; the key midterm challenge is consolidation.
• OEM competition becomes fiercer as China truck production undergoes the upgrading process.
• The growth driver for future truck demand in China is tractor demand.
Automotive Conference – Shanghai | October 2016
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