the hackathonOn Tuesday 22 December 2015, Outware Mobile held a

hackathon themed ‘The Future of Retail’.

Eleven teams competed by building software products that

would improve the Retail sector for customers, employees

and Retailers. This pack is a summary of the event and the

projects created on the day.

Check out the video to see the day in action.

why hack?Hackathons are a great way to generate ideas, test new

technologies, learn new skills, get creative, collaborate and

have fun! All while solving real problems by creating working,

usable software.

Giving our team the time to do all of the above is one of the

ways we invest in innovation. The results of a hackathon help

us do our work better, and help our partners and clients to

address new opportunities and solve real world problems.

why retail?The Retail sector is ripe with opportunities to improve customer

engagement, increase shopping convenience, and come up with

new ways to meet customer needs and add value.

Customer expectations are changing due to the ever-increasing

convenience of performing simple tasks anywhere and anytime on

mobile devices. We believe that the retailers who take advantage

of mobile tech will lead the way for the Future of Retail.

technologiesThe creative application of new mobile technologies are making the

Retail sector an incredibly exciting place to be.

Social media, robotics, image recognition, near field communication,

artificial intelligence, beacons and geofencing technologies mean

that the smartphone will become essential to the retail experience.

Those retailers who can best harness this technology will outlast

their competition and win the favour of their customers.

the projectsEighty Outwarians participated.

Eleven multi-disciplinary, self-formed teams

created working, usable software in just eight

hours.

Here are the projects.

AppShowcase

Image Recognition

SNAPtagFinding product information online such as best price,

reviews or closest retailer is really hard and time

consuming…

SNAPtag uses image recognition to help users find the

products they want quickly and easily, saving them

time and money.

SNAPtagFeatures:

● Cloud image recognition

● Intelligent tagging

● Dynamic search filtering

● Result focused actions

PriceComparison

FrugalShopWho doesn’t love a great deal?

FrugalShop helps users get the best deal from

nearby retailers.

Using smart geolocation technology, the app

identifies which store the user is shopping in

and offers them in-store Frugal Deals.

FrugalShopFeatures:

● Deals from all retailers in the

same shopping centre

● Price matching – Users can ask

retailers for a better deal

● Retailer admin console to

match or do better than

competitor pricing

NFCNear Field Communication

QuickShopThe QuickShop app allows users to pay for

items in a store using Near Field

Communication (NFC) technology.

Users can create their own profiles with their

address, preferred payment methods and

delivery times.

QuickShopUsers walk into a store, scan

the items they want, hit pay,

and then go home!

No more heavy and awkward

shopping bags!

Waste Less

WiTF?Australians throw away $8 billion worth of edible food,

wasting 4,000,000 tonnes of food every year.

Why?

● We don’t know how to use leftovers

● We don’t check the fridge before going shopping

● We buy too much

● We buy takeaway instead of cooking the food we

have at home

Credited: Icon created by misirlou from the Noun Project

WiTF?What’s in The Fridge? (aka WiTF?) is an app that

lets users enter the contents of their fridge to:

● Search for recipes with those ingredients

● Build a shopping list with what they need to

cook the dish

● Click & Collect or get home delivery from

their nearest supermarket

Beacons & Payments

ShopMate“I can’t believe it’s not stealing!”

ShopMate is an app that:

● Lets customers scan products they wish to purchase

● Eliminates the need for waiting in queues

● Empowers retail staff to focus on customer service

● Automates payments as customers leave the shop

ShopMateFeatures:

● Barcode scanning

● Beacon activated payments

● Manual payments

● Product details

● Product reviews

● Payment receipts

Workforce Management

workM8workM8 improves workplace culture and efficiency

by allowing Store Management to automate

processes and track staff accountability.

Retail staff are provided clear and direct

communication on expected tasks and given a voice

to review their working day.

workM8Features:

● Staff check-in

● Staff monitoring

● Tasks management

● Quick assistance

● Broadcast & chat

Social following

proFOmoRetailers spend millions on sales promotions that

don’t always reach the right consumers.

proFOmo is an app that allows consumers to follow

items and brands so that they can be notified of

promotions that matter to them.

proFOmoproFOmo searches retail

websites and identifies

price changes and new

promotions.

When a product is on

special or reaches a given

price target, the user

receives a notification.

Personalisation

JasmineJasmine helps Retailers retain loyal customers by providing

customers with a personalised and contextual in-store

experience.

Jasmine combines mobile and in store experiences with

personal shopping assistants that are armed with information

about the customer upon arrival.

JasmineFeatures:

● Targeted recommendations

● Personalised greeting on

arrival at store

● List creator

● Staff session management

● Customer feedback

Artification Intelligence & Big Data

PennyworthPennyworth is the ultimate personal assistant. Consumers can:

● Manage shopping lists and household inventory in the Cloud

● Collaborate with household members

● Shopping assistance and advice

Retailers can then:

● Track seasonal trends

● Get access to consumption data

● Anticipate demand based on customer shopping lists

PennyworthFeatures:

● Secure login for

household members

● Smart shopping list that

helps retailers

anticipate demand

● Convenient barcode

scanner

Geofencing

where’s my list?A user-centric shopping list app which aims to personalise a user's shopping and

empowers retailers and shop owners to provide their customers with a unique

shopping experience.

With a dynamically filtered list, customers are able to see which stores in the area

offer their desired items, which items are not available in their immediate area, and

once they walk in-store, which items are available in that store.

where’s my list?Features:

● Geofencing

● Beacons

● Dynamic smart filters that provide

customers with a personalised

experience based on their location

Robots!

Lionel BotLionel Bot is a personalised shopping assistant that will

help customers find what they need in store.

Customers are greeted at the door by Lionel Bot, and

interact with it using an app.

In the app, customers can select the items they want

and Lionel Bot will show them where these are in store,

while also alerting them of promotions and discounts.

Lionel Bot

Best Execution: workm8

Most Innovative: FrugalShop

Most Client Value: Jasmine

People’s Choice: proFOmo

and the winners are...

thanks to the judges!A big heartfelt thanks to our judges from Coles, Vicinity Centres

and Officeworks for taking the time out of their days to come

along and help us decide on the winners.

Your questions, comments and feedback provided us with more

thinking fuel to improve our ideas even further.

We hope you had as much as fun as we did!

thanks to teams!Well done to the teams who participated!

The hackathon was an incredible display of your skills,

expertise and creativity.

We are so proud to have such a diverse, motivated and

passionate team that works so collaboratively together

to build software that makes a difference.

our visionOur vision at Outware Mobile is to make a difference

through creating mobile experiences that are intuitive,

effective and engaging.

The results of this hackathon have demonstrated the

myriad of possibilities for the future of the Retail

sector. We hope that this inspires you and that we can

help our clients bring some of these great ideas to life.

contact usFor more information, please contact:

Lucia Vuong, Marketing Manager

Ph: +61 (0)3 9005 4256

Email: lucia.vuong@outware.com.au

www.outware.com.au