outdoor advertising toronto - smart outdoor advertising
TRANSCRIPT
How Many Ads to You See Each
Week?
The average person is exposed to approximately 2000 ads each week. Do you see that many or more?
We are Always on, 24/7: there’s
just no getting away from it
•Our Outdoor LED advertising truck moving across the city • In total campaign runtime, it dwarfs all other media •You’d have to work very hard to avoid it
The Newest, Hottest & Incredible Form of
Outdoor Advertising
Outdoor is the most visual medium
It delivers a large scale brand message at close quarters
Outdoor has the ability to anchor a visual brand image in the mind
In a competitive sector, visual image recognition and logo recall are essential
TV is only 5% more efficient than
Outdoor advertising
£0.10 £0.14
£0.30£0.37 £0.38
£1.25 £1.31
£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
£1.40
Cinema Radio Online DM Print Outdoor TV
Re
ve
nu
e R
OI
Outdoor Advertising is becoming more efficient, whereas others are becoming
less efficient.
If production costs are included, Outdoor
becomes the most efficient medium
£0.09 £0.12
£0.26£0.34 £0.35
£1.15 £1.12
£0.00
£0.20
£0.40
£0.60
£0.80
£1.00
£1.20
£1.40
Cinema Radio Online DM Print Outdoor TV
Re
ve
nu
e R
OI
We do Promotional Advertising
Promotional advertising is advertising that is designed to increase sales by
• creating an interest in products
• introducing new products and businesses
• explaining a product
• supporting personal selling efforts
• creating new markets
We Intercept not interrupt
The Outdoor message catches you when you are ready to receive it
Relevant placement means no need for avoiding tactics. Ad avoidance is no big issue in Outdoor
We tend to notice ads that are aimed at us and filter out the rest
Promote Your Brand Right where
your customers are
More mobile people spend more freely: Outdoor overdelivers them
Most people on the street are buying something
Time spent doing activities out of home has doubled
More cars on Toronto roads means more miles driven, more posters seen
Reasons for using Outdoor
Advertising
• Successful: used by 95 of the top 100 advertisers
• Unavoidable: can’t be switched off, avoided or zapped
• Diverse: huge choice of formats and
environments
• Improving: continued investment in quality, digital, illumination
Advantages of Outdoor
Advertising
Highly visible
Relatively inexpensive
Permits easy repetition of message
Can be geographically tailored for target market
Is there anything else we are
missing?
Our largest mobile billboard with HD LED Screen that has a perfect day & night visibility in all-weather attracts more attention with high quality pictures, videos, slideshows, graphic animations and more.