outdoor advertising for the travel sector

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Page 1: Outdoor advertising for the travel sector
Page 2: Outdoor advertising for the travel sector

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WHAT IF YOU COULD ADDAN EXTRA (RELEVANT) TOUCHPOINTTO YOUR MEDIA MIX ?

Page 3: Outdoor advertising for the travel sector

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A TOUCHPOINT THAT WILL BE

CONSUMERS WILL SEEON THEIR WAY TO THE STORE

DECISIONSMADE CLOSE

67%TO THE POS

ONE OF THE LAST

Page 4: Outdoor advertising for the travel sector

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A FLEXIBLE SOLUTIONWHICH IS BUILT NEAR

POINT-OF-SALES TARGET GROUP

PEOPLE & PLACES 3.0

AFFINITY

PEOPLE & PLACES 2.0

PROXIMITY

Page 5: Outdoor advertising for the travel sector

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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES

BE PROXIMITY TRAVEL AGENCIES

BE AFFINITYTRAVEL FREQUENTLY

COV%: 43,7%OTS: 6,7GRP: 293NET REACH: 1.363.734

COV%: 47,1%OTS: 13,7GRP: 645NET REACH: 1.469.837

CIM 2016-2; PRP18-54

Page 6: Outdoor advertising for the travel sector

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A FLEXIBLE SOLUTIONTHAT MUST BE EXPENSIVE

NO ?

#SIDES

LOCATIONS

PERIOD

GROSS PRICE

NET PRICE

500

NATIONAL

W13 OR W14 OR W15 OR W16

€ 64.000

€ 44.800