out of habit
TRANSCRIPT
Out of Habit
Take a pen/pencil + a piece of paper
Put down your signature
Now do it with the other hand
About
Talk Current understanding of habits: concepts + examples It is the job of the designer to consider user habits
Focus User experiences, interactions, ease of use Not addictions, nor conversion
Me
Jimmy UX practitioner Product Experience for SAP HANA Cloud Platform @ SAP
Goal Make you think about habits when designing
Log in to Windows 8.1
Habit
…a routine of behavior that is repeated regularly and tends to occur unconsciously
https://en.wikipedia.org/wiki/Habit
40-50% habits
https://en.wikipedia.org/wiki/Habit
Can you ride a bike?
https://www.youtube.com/watch?v=MFzDaBzBlL0
Energy management – Automation saves energy
No need to make decisions > lower cognitive load > reduced exertion of willpower > less stress > better self-control > more happiness ? better user experience
http://www.brainpickings.org/2015/03/23/better-than-before-gretchen-rubin/
Habits live in the basal ganglia
image source: https://en.wikipedia.org/wiki/Basal_ganglia
Search vs. Index (why I suspect early Google succeeded)
http://www.aliexpress.com/
Habit formation
cue > action > result Cue = something that triggers the behavior Action = the routine we perform Result = reward or lack of punishment
Investment = work that users need to perform with the product to get attached to it (Nir Eyal’s Hook Model)
Nir Eyal’s Hook Model video: https://www.youtube.com/watch?v=FDtycnZgCfY&feature=youtu.be&a
Ribbon vs. Toolbars
Office 2003Office 2007
http://www.lucrat.net/blog/advice/office2007_kordela/
too many
Mastery
image source: http://arsspiritus.com/how-to-master-anything/
Existing mastery knowledge lost
No flexibility – cannot rearrange things
Preserved old shortcuts: Alt+V+D or Alt+E+S
Preserved visual appearance and names
How to support user habits
Consistency: within a product
The same thingsappear and behavethe same way
Guidelines can help
Consistency: Within product families
Example: Format Painter shortcut In Word
In OneNote
In Excel
Consistency: Across products
CTRL+C means copy in virtually all windows products
Search Where is the search box? Every search that does not work the way that Google
search works is breaking habits
Stick to patterns
Gradual change: evolution rather than big bang
http://www.uie.com/articles/radical_redesign/ | image source: https://twitter.com/search?q=jarred%20spool&src=typd
Take The Glacial-Speed Approach like Amazon do
Jarred Spool
Usable
In summary
Habits: powerful automation tool; help us stay sane and happy
People: excellent habit-building machines; form habits in any situation
Redesign: can easily break existing user habits
We, the designers, must consider user habits
Development process: do you have the right habits?
Now, it is habitual for the audience to ask questions
Dimiter Simov@dsimov
about.me/dsimov