our dna: private labels for all pets including dry dog and cat food, wild bird food, rodent food...
TRANSCRIPT
Our DNA:
Our DNA: Innovative private label partnerships Vital Petfood Group is a privately owned pet food manufacturer with two sites in Denmark. We are your pet food partner in private
labels in the categories: Dry dog food, dry cat food, snacks for cats & dogs, wild bird food & feeders, rodent food and pet bird food.
Since 1997 our team of dedicated and qualified specialists has worked with more private label customers than many other pet
food manufactures. With our manufacturing and nutrition expertise we make it easy and profitable for you to launch your brand
and grow your business.
Our mission is to develop the ideal and best nutritional pet food and packaging solution for your brand. We keep raising the bar as
to what we want to achieve – to the benefit of our customers, ourselves and, of course, millions of pets and pet owners.
Copenhagen
VPG Aarhus Wild Birds & Small Pets
VPG OelgodDogs & Cats
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Our DNA: We go further – buy as you like We have worked with our own labels for dogs, cats and wild birds throughout Europe in different distribution channels for years.
Given our extensive experience we are able to add valuable market insights and expertise to you as we know the challenge which
you encounter with your brand.
We go further than traditional private label production and provide extra services and expertise within market analysis, market
trends, design input, business intelligence, distribution set-up, logistic services, brand position, distribution channels, pricing, legal
labelling and proof reading of labelling text.
Our DNA: Our own product series As an alternative to your own brand we can offer you our own series of high quality food for dogs, cats, wild birds, pet birds and
rodents. All recipes are well-proven and loved by pets.
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STEP 1RESEARCH
MARKET RESEARCH/IDEA GENERATION
INITIAL PROJECT DESCRIPTIONAND SCOPE OF PROJECT
DEVELOPMENT OFPRODUCT FORMULATION
DISCOVER MARKET ANDBUSINESS OPPORTUNITIES
INVESTIGATION FURTHERINTO PROJECT CONCEPT
DEFINING TYPEOF PACKAGING
EVALUATION OFOPPORTUNITIES
DETAILED PROJECTSPECIFICATION INITIAL TESTING
PLANNING THE PROJECT ANDDEFINING MILESTONES DEVELOPMENT OF DESIGN
STEP 2DEFINE
STEP 3DEVELOP1 2 3
To ensure a succesful launch every time we follow these steps:
Our DNA: Quality All the Way RoundWhen we produce pet food it is crucial that each product meets the high quality standards that give all pet owners confidence in
our products.
Each step in the process from buying the raw materials to development, production, packaging and dispatch is carefully checked
and approved.
Our quality assurance programme is accredited according to the food standards of:
• British Retail Consortium (BRC)
• The Tesco Food Manufacturing Standard (TFMS) outlining the best practice in food safety, legality & quality
• ISO 22000 (a specific tool for managing food safety)
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Our DNA: Responsibility & Sustainability Vital Petfood Group has joined the United Nations Global Compact, an initiative to promote ethical business
practices. In short, we are committed to operate responsibly and support society.
COMMERCIALIZATION FOLLOW UP ON SUCCESS CRITERIATEST AND TRIAL TO VERIFYNEW PRODUCT
FULL SCALE PRODUCTIONDETAILED PLANNING OFIMPLEMENTATION PHASE
LAUNCH
STEP 4VALIDATE
STEP 5IMPLEMENT
STEP 6EVALUATE4 5 6
WE SUPPORT
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Our DNA: Food for Dogs & CatsOur dry food recipes include:
• Fresh Meat Recipes
• Dietetic Recipes (PARNUTS)
• Single Protein Recipes
• Grain Free Recipes
• Life Stage Series
• Snacks/treats (including dry or semi moist)
All food for dogs and cats are developed by vets with years of experience.
They are nutritional experts and will advise on the best nutritional
solutions to suit your brand.
Our production is flexible and delivers the same quality and consistency
whatever the batch size.
Our technologically advanced extrusion equipment allows us to include
high levels fresh meat in dry pet food. In addition we coat every single
kibble evenly with fats, oils and natural palatants by use of our vacuum
coater.
You can choose from a very wide range of raw materials, extruded shapes,
packaging formats and sizes – we pack from 85g upwards.
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How dietetic eating can support your cat
Hypo AllergicNovel Ingredient dietHydrolyzed ingredients. Single/unique protein source. No wheat. No gluten. Nutraceuticals: Fructo oligosaccharides (FOS). Inulin. Yucca. Taurine. Lecithin. L-carnitine. Chelated minerals. Microencapsulated vitamin C. Choline chloride. Omega 3 (EPA/DHA) & Omega 6.
Gastro SupportDigestion dietHigh content of highly digestible proteins of high quality. High content of electrolytes (minerals/salt). Nutraceuticals: Fructo oligosaccharides (FOS). Yucca. Omega 3 (EPA/DHA) & Omega 6. Microencapsulated vitamin C.
Hepatic SupportLow protein dietHigh content of highly digestible carbohydrates of high quality. Low content of fat. High content of water soluble vitamins. Reduced content of phosphorus & sodium. High content of potassium. Nutraceuticals: Omega 3 (EPA/DHA) & Omega 6.
Urinary SupportUrine acidifying diet for dissolution of struvite stonesUrine acidifying diet for dissolution of struvite stones. Highly digestible proteins in restricted amounts. Reduced content of magnesium. Reduced content of phosphorus. Nutraceuticals: Glucosamine. Taurine. Zinc methionine. Microencapsulated vitamin C. Omega 3 (EPA/DHA) & Omega 6. Ammonium chloride. Phosphorous acid. DL-methionine.
Cardiac SupportHigh protein dietIncreased content of potassium. Increased content of calcium. Increased content of magnesium & vitamin B. Moderate content of phosphorus. Low content of sodium. Nutraceuticals: Taurine. L-Carnitine. Omega 3 (EPA/DHA).
Weight ReductionLow calorie dietVery high content of highly digestible proteins of high quality. Moderate content of fat. Very low content of carbohydrates. Carbohydrates with a low glycemic index. High content of fibers. Nutraceuticals: L-carnitine. Fructo oligosaccharides (FOS). Inulin. Yucca. Cellulose fibers. Glucosamine. Chondroitin. Chelated minerals. Microencapsulated vitamin C. Taurine. Choline chloride. Omega 3 (EPA/DHA) & Omega 6.
Renal SupportLow protein dietHighly digestible proteins of high quality. Reduced in phosphorus. Nutraceuticals: DL-methionine, Phosphor. Taurine. Zinc methionine. Chelated selenium. Microencapsulated vitamin C. Yucca. L-carnitine.
DiabeticLow glycemic dietVery low content of carbohydrates. Carbohydrates with a low glycemic index. High content of highly digestible proteins of high quality Low content of fat. Nutraceuticals: L-carnitine. Inulin. Lecithin, Choline chloride. Glucosamine. Chondroitin. Zinc methionine. Microencapsulated vitamin.
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How dietetic eating can support your dog
Gastro SupportDigestion dietEasily digestible carbohydrates. High content of highly digestible proteins of high biological index. Moderate content of fat. Low content of fibers. Low content of raw ash. High electrolyte content. Nutraceuticals: Fructo oligosaccharides (FOS).Omega 3 (EPA/DHA) & Omega 6. Organic zinc. Microencapsulated vitamin C.
Hepatic SupportLow protein dietHigh content of highly digestible carbohydrates of high quality. Low content of fat. High content of water soluble vitamins. Reduced content of phosphorus & sodium. High content of potassium. Nutraceuticals: Omega 3 (EPA/DHA) & Omega 6. Choline chloride. Vitamin B complex.
Urinary SupportUrine acidifying diet for dissolution of struvite stonesLow level of magnesium. Restricted level of protein of high quality. Nutraceuticals: Glucosamine. Taurine. Zinc methionine. Microencapsulated vitamin C. Omega 3 (EPA/DHA) & Omega 6. Ammoniumchloride. Phosphorous acid. DL-Methionine.
Cardiac SupportHigh protein dietIncreased content of potassium. Increased content of calcium. Increased content of magnesium. Increased content of vitamin B. Moderate content of phosphorus. Low content of sodium. Increased Potassium/sodium ratio. Nutraceuticals: Taurine. L-Carnitine. Omega 3 (EPA/DHA).
Weight ReductionLow calorie dietHigh content of highly digestible proteins of high quality. Low content of fat. Low to moderate content of carbohydrates and only carbs with a low glycemic index. High content of fibers. Nutraceuticals: L-carnitine. Fructo oligosaccharides (FOS). Inulin. Yucca. Cellulose fibers. Glucosamine. Chondroitin. Chelated minerals. Microencapsulated vitamin C. Taurine. Choline chloride. Omega 3 (EPA/DHA) & Omega 6.
Hypo AllergicNovel Ingredient dietHydrolyzed ingredients. Single/unique protein source. No wheat. No gluten. Nutraceuticals: Fructo oligosaccharides (FOS). Inulin. Yucca. Taurine. Lecitin. L-carnitin. Chelated minerals. Microencapsulated vitamin C. Choline chloride Organic minerals. Zinc. Selenium. DL-methionine. Omega 3 (EPA/DHA) & Omega 6.
Renal SupportLow protein dietHighly digestible proteins of high quality. Reduced in phosphorus. Nutraceuticals: Taurine. Glucosamine. Organic zinc.
DiabeticLow glycemic dietCarbohydrates with a low glycemic index. High content of highly digestible proteins of high quality. High content of fibers. Low content of fat. Nutraceuticals: Cellulose fibers. Inulin. Lecitin. Choline chloride. Glucosamine. Chondroitin. Microencapsulated vitamin C. Omega 3 (EPA/DHA) & Omega 6. L-carnitine.
Joint SupportMobility dietHighly digestible proteins. Carbohydrates with a low glycemic index. High content of omega 3 (EPA/DHA) & Omega 6. Glucosamine. Chondroitine. Nutraceuticals: L-carnitine. Glucosamine. Chondroitin. Lecitin. Microencapsulated vitamin C. Omega 3 (EPA/DHA) & Omega 6.t
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Our DNA: Food for Wild Birds With technologically advanced production facilities and a daily
capacity of 1 million fat balls Vital Petfood Group is the largest
producer of wild bird food in Europe.
Our wild bird recipes include:
• Fat balls in all qualities & flavors with or without net
• Seeds (blends & straights)
• Nuts
• Mix packs or Mix pallets
• Feeders
Our capacity: 1 million fat balls
per day
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Birding is one of the fastest growing hobbies. Wild bird feeding has proven to be extremely rewarding to many people at all ages as
they are experiencing the joys of nature close at hand.
The consumption of wild bird products is four times higher during spring and summer than during the cold winter period. This is
the reason why we recommend that you have wild bird products on the shelves all year round. We provide a range of products
specially formulated to all year round feeding and formulated to grow your business.
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Our DNA: Food for Pet BirdsWith more than 20 silos we are capable to produce some of the most advanced seed mixes for
all kind of pet birds. We have succeeded in creating universal mixes which means that even with
a limited number of SKU´s your range is complete.
We have developed our own extruded vitamin additive – we call it Amivit. It is a unique mixture of
essential vitamins & minerals. Our range also includes bird sand with crushed sea shells.
Our DNA: Food for Small Pets We can produce food for all types of rodents including rabbits, guinea pigs, chinchillas, and hamsters of all kinds, degus, rats & mice.
Given our experience we can advise you about specific nutritional needs of different rodents. Our nutritional experts have developed extruded pellets in different shapes and colors with a balanced content of vitamins & minerals. Our small animal recipes include:
• Extruded Pellet Diets
• Full Diet Blends in all qualities
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Our DNA: R&D VetsOur team of veterinarians is specialists in pet nutrition and has always been extremely aware of and demanding about their
responsibility to develop only safe and healthy pet food to serve pets and their owners in an optimum way.
Our vet team has always worked in accordance with the nutritional guidelines from AAFCO (Association of American
Feed Control Officials), FEDIAF (the European Pet Industry Federation) and NRC (National Research Council), recognized
authorities on animal nutrition.
All recipes are well-proven. Our veterinarians run tests in private homes with private pets and their owners under
supervision including regular health checks. Our test program includes palatability, specific effects of specific ingredients
(health claims) and digestibility.
All recipes are produced under veterinarian supervision at our sites in Denmark.
Our DNA: Labelling & LegislationAs human food pet food is a highly regulated product covered by EU legislation. We are experts in this and offer a labelling
text in English according to the EU legislation in force. In addition, we can advise and explain the labelling information on
the label in everyday language. This service saves your time and effort.
As an active member of both FEDIAF (The European Pet Food Industry Federation) and the Nordic Pet Food Association
(NPFA) we have an impact on and follow the guidelines and best code of practice recommended by the pet industry
organisations in terms of nutrition and labelling.
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ELKA Labels A/S producerer selvklæbende etiketter i høj kvalilet og er altid på forkant med den nyeste teknologi. Vi producerer etiketter til fødevare- og industrisektoren, til vin- og medicinalindustrien samt billetter til alle formål.
Vi udvikler løsninger i tæt samarbejde med vore kunder, og vi giver ikke op, før vi har opnået et optimalt resultat.
Vi arbejder konstant på en bedre udnyttelse af materialer og trykpressere, og er eks-perter i at anvende råvarerne maksimalt med minimal produktionstid. Vi sætter miljø og sikkerhed i højsædet og producerer udelukkende etiketter med miljøvenlige råva-rer og trykfarver. Formålet er at give kunderne det allerbedste produkt og til gode, konkurrencedygtige priser.
Vi er det naturlige valg af leverandør for nogle af de største kunder i Danmark og store, internationale spillere på markedet.
ELKA Labels A/SEngelsholmvej 248940 Randers SV
Tlf.: 87 11 98 50 [email protected]@[email protected]
Our DNA: Customer & Consumer Trust We always consider our sourcing strategies and not only from a
cost or supply perspective. We also do it with the customers,
consumers and pets in mind. Trust and confidence are key
words.
We meet the needs of customers and consumers who may
have concerns about the pet food production process.
We have a close collaboration with our suppliers to secure
product safety, sustainable supply chain management,
responsible treatment of workers, and minimum
environmental impact on our planet.
Flexible packaging- optimised for your products
Erantisvej 9DK-8700 Horsens
Tlf.: +45 75 63 06 [email protected]
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Inn-Flex proposes itself as an innovative company that offers to the customers a range of standard products, studying at the same time, in a continuous and dedicated way. New specific technical solutions for the market of today and tomorrow.
Constantly attentive to environmental needs.
Production:• Reel• Doy pack• Stand-up pouch• Box pouch single lip• 4 corner seal bag• Tubular industrial bag
Product range:• From 50 gr. • Up to 25 kg.
The production site certified BRC IOP, ISO 9001
The technical staff can help you in choos-ing the most suitable materials for the conservation of your product at the same time improving the image given in the market for technical and novelty of the materials used.
Inn-Flex Srl • Via Casali, 52 • 33048 San Giovanni al Natisone - Udine - ItalyWeb: www.Innflex.it • E-mail: [email protected] • Phone nr: +39 0432 75 79 70 • Fax : +39 0432 756798
Enjoy the unique DNA and benefits as a VPG client…• Partnership with Danish manufacturer with BRC Food
certification
• Support from VPG’s team
• Access to latest trends and market insights
• Access to new product ideas and innovations
• Access to pet food in all categories
Your own brand with VPG gives you…• An easy launch
• Considerable margin and profit potential
• Control on your product range and pricing
• More time to grow your brand as you only need one supplier of pet food
• Flexible ordering, production & delivery all year round
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Sonac’s natural ingredients can provide the following functionalities for your pet foods:
• High quality sources of fat, protein and mineral
• Digestibility
• Palatability
• Binding
• Color
• Health claim
Natural Ingredients. Smart Solutions
LEADING SUPPLIER IN ANIMAL PROTEINS,FATS, MINERALSAND SPECIALTIES
EXCELLENCE IN YEAST – EXCELLENT FOR PETFOOD
REAL BREWERS‘
YEAST
Made in Germany • Made in G
ermany • Made in Germany • M
ade in G
erm
any
• M
ade
in G
ermany •
Leiber brewers’ yeast products
Cell regeneration
Immune system
Fertility/Performance
Digestion
Prebiotic effect
Skin/Coat/Claws
Excellent for:
Leiber GmbH • Hafenstraße 24 • 49565 BramscheTel. +49 (0) 5461 9303-0 • Fax +49 (0) 5461 9303-29 • www.leibergmbh.de • [email protected]
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EXPO-NET Danmark A/S manufactures and sells a wide range of plastic netting, among other things for packaging of fruits, nuts, fat balls etc.
The nets are made from environmentally friendly polyethylene and are available in various colours, mesh sizes, widths etc. – imagination is the only limitation.
For further details – please visit our web site www.expo-net.com
Georg Jensens Vej 5DK-9800 Hjørring
Phone: +45 98 92 21 22E-mail: [email protected]
www.spf-diana.com
CHRISTELLE
The Closer, The Better
Satisfyingcats and dogs
Closer to your pets. Let our palatability measurement experts help you assess the
performance of your products by combining expert pet panels, in-home tests and
human sensorial analysis… All with the goal of ensuring your product's success.
Every day, everywhere.If you need a translator ask Christelle to tell you how much cats and dogs enjoy your products.
Fromautomaticfillingandpacking topalletizingandpalletwrapping Fromconceptandprojectmanage- menttoinstallationandservice
www.sealing-system.dk
SealingSystemA/S,Ansagervej23 DK-6823Ansager,Tlf.(+45)75292092
Visit our new website:
Ishida Weighing systems
Meurer WA/Traypackers
Lantech Case erection/case packing
CPS Casepacking
Sealing System handling
& conveying systems
Okura or KUKA robot technology
AUTOMATIC PACKAGINGCOMPLETE PACKAGING LINESROBOT PALLETIZING
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HK Plastics B.V. is an international player in the packaging industry. We develop and manufacture plastic packaging containers for both the food and non-food industries
It’s the inside that counts, but it’s the outside that sells
HK Plastics B.V. • Bedrijvenpark Twente 96 • NL - 7602 KD Almelo • +31(0) 88-2402400 • [email protected] • www.hk-plastics.nl
The preferred suppliers of:Pet food - Fish food - Animal feed
Manufacturing technology!
Don’t miss out on the advantages we can supply:
• Consumable spares for all the leading extruder brands
• Innovation - Consultancy - Engineering - Refurbishment
• Fine tuning - Optimizing - Remodelling of existing plant & equipment
Phone: +45 4072 [email protected]
Phone: +49 151 4021 4958www.capicard.de
HM Systems - Danmarks førende mærknings-virksomhed supporterer VPG med innovative
mærkningsløsninger
Melskov Alle 6 · 6100 Haderslev · Tlf.: 7454 0933 www.hm-systems.dk
Din portleverandørKontakt 70 20 78 88
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PROFESSIONEL RÅDGIVNING – PERSONLIGT FOKUS
Strandvejen 94 · Postboks 161 · 8000 Aarhus C Tlf. 8734 3434 · [email protected] · www.interlex.dk
Vi dækker VPG A/S'svikar- og personalebehov, når de store udsving i produktionen skal klares.
Læs mere på
- landsdækkende vikar og rekruttering
Explore our innovative fl exible packaging solutions for the pet food and pet care industry.
www.mondigroup.com
IN TOUCH EVERY DAY
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Birkegaardsvej 8361 Hasselager Denmark
+45 70 20 40 [email protected] www.vpg.dk