Our digital marketing framework will provide you with a blueprint to success

in your competitive and dynamic marketplace.

Thinking is all about ensuing that before you act, you have a sound strategy that connects with your overall business.

Creativity is a balance between imagination and analysis. The online creative process involves purposeful analysis, imagination idea generation, and critical evaluation – hence the balance.

Rating online is a complex mix of prominent search engine rankings, industry reviews and consumer sentiment expressed via social media.

Performing in a digital world is all about continual innovation, measurement and ongoing optimisation.

FIRST - THINK

PLANNING

STRATEGY

RESEARCH

Thinking is all about ensuring that before you act, you have a sound strategy that connects with your overall business goals.

Research:• international benchmarking • competitor analysis• audits• consumer demand data• online surveys

Strategy:only employ technological solutions which are relevant to the success of your business.

Planning and Project Management:ROI and the agile approach, suited to fast- evolving digital environment.

FIRST - CREATE

DEVELOPMENT

CONTENT

DESIGN

Creativity is a balance between imagination and analysis.

Design:• Refreshing• User Experience & Interface • Information Architecture

Development:successful design in the digital world is only delivered when design and developers work hand in hand.

Content:Content is key and how this is delivered in an effective manner is imperative

FIRST - RATE

SOCIAL MEDIA

SEO

REPUTATION

We are one of the first companies in Australasia to specialise in online search. We help businesses be found online

SEO:• keyword research• site technology• site architecture• content production• content distribution

Reputation:online reputation is now a prerequisite to achieve high Google rankings. Links and a whole lot more!

Social Media:Its imperative you have effective social media strategies in place.

FIRST - PERFORM

MEASURE

CONVERT

MEDIA

The ability to measure and analyse your activities allows you to optimize opportunities and truly reap the benefit of a media budget.

Media:• performance media channels• search ads• social ads• display exchange & DSPs• targeting data (cookies)

Measure:Digital marketing is all about end to end measurement and automated real time bidding supported by human insight

Convert:The easiest way to improve your digital marketing ROI is to increase engagement and conversion rates

OUR CLIENTS

OUR SHOWCASE

VISIT: www.FIRST.com.au

OUR AWARDS

LearnX • Best collaborative partnership 2012

Winner• Best eLearning Design 2012 Winner

IAB • Organic Search 2011 Winner• Organic Search 2012 Finalist

Mobile Awards • Education 2012 Finalist

OUR PEOPLE

VISIT: www.FIRST.com.au

OUR TOOLS

MAGENTO eCommerce software platform - www.magentocommerce.com

SITEFINITYFull-featured CMS - www.sitefinity.com

WORDPRESSIntegrated online solution - www.wordpress.com

GOOGLEGoogle Analytics and Google Adwords Certified Partners

MARIN SOFTWAREOnline advertising management platform - www.marinsoftware.com

GREAT PROMOTIONSTrusted competition and promotion platform - www.greatpromotions.com

Our digital marketing framework will provide you with a blueprint to success

in your competitive and dynamic marketplace.