our behavioral biases play a major role in our investing success
TRANSCRIPT
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Our Behavioral Biases Play a Major Role in Our Investing Success
By Larry Swedroe
The field of behavioral finance has provided us with fascinating insights into how ourbehaviors as human beings impacts investment results. Studies have helped us
understand how we hold and trade stocks and mutual funds, and show how
behavioral biases such as familiarity, overconfidence, narrow framing, trend chasing,
the lottery effect, and home bias lead to poor decision making.
Traditional portfolio choice models imply a simple investment strategy based on well-
diversified, low expense mutual funds and minimal portfolio rebalancing. Index and
other low-fee, low-turnover equity funds are cheap, convenient vehicles for individual
investors to implement such a strategy. The purpose of the study "Behavioral Biasesof Mutual Fund Investors" was to test whether behavioral biases explain why the use
of mutual funds varies substantially across individual investors and often departs from
the simple strategies suggested by classic theories.
Using a database of tens of thousands of brokerage records of U.S. individual
investors, the authors examined the effect of behavioral biases on the mutual fund
choices of a large sample of U.S. discount brokerage investors. Their basic conclusion
was that behaviorally biased investors typically make poor decisions about fund style
and expenses, trading frequency and timing -- resulting in poor performance.
The following is a summary of their conclusions:
Investors with strong behavioral biases or lack of attention to firm-specific or macro-
economic news are less likely to hold mutual funds, or select mutual funds for the
wrong reasons. When they do buy mutual funds, they trade them frequently, tend to
time their buys and sells badly, and prefer high expense funds and active funds
instead of index funds.
Biased investors are more likely to chase fund performance, casting doubt on the
idea that trend-chasing reflects rational fund selection decisions.
These decisions are suboptimal because they're associated with lower overall
returns.
The average (median) market risk-adjusted return on an investor's portfolio of
individual stocks is an unflattering -0.38 percent (-0.28 percent) per month.
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Interestingly, behavioral biases don't appear to affect the performance of index fund
holdings.
Despite the obvious diversification benefits offered by mutual funds, the proportion
of mutual funds in a typical equity portfolio that includes mutual funds is less than 24
percent.
The proportion of index funds in the aggregate mutual fund portfolio is very low, with
a mean of only 6.5 percent. However, among investors who hold index funds, the
proportion of index funds in the mutual fund portfolio is about 38 percent.
The authors also placed investors into five broad categories, or stereotypes, they
characterized as "gambler", "smart", "overconfident", "narrow-framer", and "mature."
Here are the breakdowns of these categories.
Gamblers Gamblers represent individuals who are:
Less likely to use mutual funds
Tend to select high-expense funds
Are more likely to trend-chase, and suffer significantly inferior mutual fund portfolio
performance as a consequence
Gamblers employ mutual funds less than they probably should, but, when they do,
they make poor use of them.
Smart Smart describes investors with higher income, relatively higher educational
level, and greater investment experience. It also represents individuals who are more
likely to use mutual funds and benefit from their choices by choosing funds with low
expense ratios or loads, and are less likely to trend-chase - and thus enjoy better
performance.
Overconfident Overconfident describes investors who are poor decision makers, avoid
participation in mutual funds and chase trends to an even greater degree thanGamblers. They also tend to select high expense, high load, and high turnover funds.
Narrow Framers Narrow Framers' mutual fund participation is about as bad as
Gamblers' participation, though not as bad as those in the Overconfident category.
Small holdings of mutual funds, selection of high expense funds, trend chasing and
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consequent poor performance are also evident, though milder than for Gamblers and
Overconfident investors.
Mature Mature investors participate and hold mutual funds to a greater extent than
our other stereotypes and avoid high-expense funds and trend chasing to an even
greater extent than those in the Smart category. However, there are other elements
of Mature investors decision making about mutual funds that yield significant
negatives on other performance measures, negatively impacting performance.
This study contributes to what was an already overwhelming body of evidence
demonstrating that most investors make poorly informed decisions impacted by both
behavioral biases and ignorance. The authors suggest that "given the misuse of
equity mutual funds, a public campaign to increase awareness of basic investment
principles and the benefits and pitfalls of equity mutual funds is likely to help many
types of individual investors make better decisions. Furthermore, the lack of attention
to low cost or index funds suggests more explicit disclosure of fund expenses and
turnover, perhaps even as prominent as the health warnings now displayed on
packets of cigarettes. Finally, the reliance of mutual fund investors on broker-supplied
information at the time a fund is selected and on delegated investment decisions
afterwards suggests that even more explicit disclosure of fund characteristics be
imposed on brokerage firms and fund managers."
How do you decide what stock to buy? How do you determine the best time to buy?
And once we have made the decision to buy when do we sell? These questions, and
how we answer them, are a direct result of how we frame the questions, thus directly
impacting our trading performance. Framing determines the viewpoint from which we
look at an issue, such a stock chart. Framing, in essence, acts as a filter determining
what information is important and what is not. For example, some of us tradeaccording to Elliot Wave cycles; others classical patterns; some using point and figure
charting; others Japanese candlesticks. Any one of these are neither right or wrong.
We simply create the stock chart and trade our creation accordingly. Even the rules
for entry and exit, for profit or loss, is framed within a certain set of self-created
parameters. If we have not created a frame or if the frame constantly changes to
satisfy current emotional imbalances then our performance will suffer accordingly.
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