OTT & IPTV Hybrid Video Market-

Legacy Order Management , Billing system-

Features to comply

• IPTV is delivered over a dedicated, operator-managed network that is used only for broadcasting

TV.

• The operator has full control over the network and can configure specific parameters, such as

bandwidth consumption and jitter prevention to ensure a high level of service quality.

• Traditional IPTV uses TS (transport stream) transmission technology which is based on satellite TV

broadcasting and delivers content over UDP in datagram mode.

IPTV

IPTV services may be classified into following:

• Live television, with or without interactivity related to the current TV show.

• Time-shifted programming:

• Catch-up TV (replays a TV show that was broadcast hours or days ago),

• Start-over TV (replays the current TV show from its beginning);

• Video on demand (VOD): browse a catalog of videos, not related to TV programming.

• Other On-Demand Services: games, music, karaoke, magazine etc.

• Value added services: movie/train ticket reservation, internet, YouTube, facebook. Etc.

• OTT TV differs from IPTV as it transmits streams using HTTP, the protocol which has been used for

decades to transport web pages over the Internet.

• HTTP is based on TCP, a connected transport protocol with more practical features than UDP.

• Until recently, live broadcasting was restricted to operator-managed IPTV networks using the UDP

multicast protocol because of the constraints with HTTP.

• The arrival of OTT streaming, however, has brought a new approach and it is now possible to

achieve levels of streaming quality over HTTP that allow live content to be broadcast over the

Internet.

OTT

Technology providers for OTT streams :

Apple®, promoting its HLS standard;

Google™, pushing its own WebM technology;

Microsoft®, with Silverlight Smooth Streaming;

Adobe, with HTTP dynamic Streaming.

OTT Vs IPTV

IPTV Delivery & Control framework

Satellite

Terrestrial

Local Digital Channel/Content

Billing

Decoder Encoder

Web Server

Middleware

Internet

STB

TV

PC

Modem

EPG / Content/ Customer Profile Management

Authentication/ Streaming/Redirection

Laptop

Handheld

Customer Management/

Provisioning/Content Packaging/Billing

Dedicated Backbone/ Operator Network

OTT Content Management, Delivery & Control framework

Pay TV, IP TV, OTT /Adaptive Streaming Flow diagram

Typical OSS & BSS stack for IPTV /OTT

1. Products , Service & Plan Management

2. Promotional Packs and Rules

3. Inventory management (Only applicable for IPTV)

4. Analytical Tool for performance tracking and Reporting

5. Call center

3. Billing, collections and taxation

4. Mediation/Rating (Applicable if streaming based usage charges required

5. Web portal deployment and maintenance

6. Case Management/Ticket Management

The major functional capabilities include:

1. Daily Depletion Billing

2. Accept balance top-up information from various sources and send acknowledgements.

3. Acknowledge various service authorization requests based on the subscription balance.

4. Interface with EPG system

5. Reduce IPTV subscription level balances based on the usage/subscription of services.

6. Provide subscription balance information in minimum number of clicks

7. Provide valid promotional offers based on the scenarios discussed in the document

8. Interface with external payment gateways, dealer vendor system for prepaid and with IPTV middleware for

near real-time customer/account/package provisioning.

IPTV/OTT Billing Features & Capabilities

Billing Models

a. Annual membership

b. Monthly subscription fee with various price ranges

c. Per title in cases of VOD and PPV

d. Per episode and per season for TV series

e. Per episode for Catch up TV

f. Per number of times to view

g. Per days to view

h. Streaming based usage charges

IPTV/OTT Billing Models

Glossary

Connected TV: A smart TV, sometimes referred to as connected TV or hybrid TV, (not to be confused with IPTV, Internet TV, or with Web TV), describes a trend of integration of the Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and these television sets / set-top boxes. The devices have a higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and less focus on traditional broadcast media than traditional television sets and set-top boxes. OTT: In the fields of broadcasting and content delivery, Over-The-Top Content (OTT) describes broadband delivery of video and audio without a multiple system operator being involved in the control or distribution of the content itself. The provider may be aware of the contents of the IP packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. Multi screen video : As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video.[5][6] Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video TV Everywhere (TVE[1]) is a verification system that allows television service providers to authenticate those who wish to use their IPTV video on demand Internet television services as actual paying customers of satellite or cable television.

Internet Protocol television (IPTV) is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet. IPTV is distinguished from Internet television by its on-going standardization process (e.g., European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment. live television, with or without interactivity related to the current TV show; time-shifted television: catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning); video on demand (VOD): browse a catalog of videos, not related to TV programming. Catch up TV (or Replay TV) is VOD in which TV shows are available for a period of days after the original broadcast.

Thanks Biju M R Sr. Functional Architect, OSS/BSS for Telco/Media & Entertainment Magnaquest Technologies +91 8978213693