oskar kalmaru (narrative) how not to run a hardware startup
TRANSCRIPT
How Not to Run a Hardware Startup
#AWE2016@okalmaru
HelloOskar KalmaruCo-founder & CMO, Narrative@getnarrative@okalmaru#AWE2016
Narrative Is the Wearable Camera for Authentic Moments
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
Tiny Wearable Camera: the Narrative Clip
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
Software Tailored for the Narrative Experience
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
7
“There is a reason they call it hardware –
it is hard”Tony Fadell
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
What, Exactly, Is It That’s So Hard?
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
TeamProduct
Market Funding
Hard DesignHard Unit EconomicsHard Production
Product
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
Hard-found SkillsHard TimingHard Motivation
Team
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
Hard TimingHard SellHard Segmentation
Market
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
Hard CostsHard InvestorsHard Revenue
Funding
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
How Not to Run a Hardware Startup
1. Making a hard product harder. Keep it simple2. Hiring too early. There’s no such thing as scaling too slow3. Spreading your market too thin. Make your true fans pay4. Raising too little. Grab the cash and make it count
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016
Thank You!
Oskar Kalmaru – CMO Narrative – @okalmaru – #AWE2016