Organisation study at NAPCL Kerala

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AReport on the Study ofVEGETABLE AND FOOD PROMOTION COUNCIL, KERALAM (NADUKKARA AGRO PROCESSING FACTORY UNIT), Nadukkara, Muvattupuzha

Submitted to theBANGALORE UNIVERSITYIn partial fulfillment of the requirements for the award of the degreeOfMASTER OF BUSINESS ADMINISTRATION

Under the guidance ofProf. DEVIKA RANIAssistant Professor

ByNIKHIL MURALEEDHARAN12MG2135

KRISTU JAYANTI COLLEGEBANGALORE

Certificate from the Guide/ College I hereby certify that this organizational study report entitled study ofVEGETABLE AND FOOD PROMOTION COUNCIL, KERALAM (NADUKKARA AGRO PROCESSING FACTORY UNIT), Nadukkara, Muvattupuzha is an original study carried out by NIKHIL MURALEEDHARAN under my guidance.The study does not form a part of any other work submitted to any other institution or university for the award of any other degree, diploma, associate ship or other similar title.

(Signature of the guide)

Declaration of the studentI, Nikhil Muraleedharan, hereby declare that this organizational study report entitled Vegetable and Food Promotion Council, Keralam (Nadukkara Agro Processing Factory Unit)Nadukkara is an original study carried out by me, under the guidance of MS Devika Rani.The report does not form a part of any other work submitted to any other institution or university for the award of any other degree, diploma, associate ship or other similar title.

ACKNOWLEDGEMENT

First of all I thank God Almighty for all the uncountable blessings and strength he had given me for completing this work.I am greatly indebted to Dr. Vijaya Bhaskaran for providing me an opportunity to do an organizational study in the company, as part of the curriculum.I would like to place on record my gratitude and express my sincere thanks to Prof. Devika Rani, Internal Guide, for her valuable guidance and her sincere interest which involved me all through this venture.In bringing out this project work, I am immensely grateful to Mr. Senith S, Administrative Officer, NAPFU, the Company Guide for his help, constant guidance and encouragement during the course of this study. Without his earnest supervision, expert advice and appreciation, this work would not have happened in its present form.During my project work at Nadukkara Agro Processing Factory unit, Nadukkara, I was fortunate enough to get valuable guidance and help from many people like the department heads, supervisors, etc. I take this opportunity to thank each one of them.Last but not the least I would like to thank my parents and friends from the bottom of my heart for their help and encouragement.

TABLE OF CONTENTS

Chapter NoTitlePage No

Executive Summary

1Introduction

2Industry Profile

3Company Profile

4Department Profile17

5Product Profile62

6Organisation Profile 64

7SWOT Analysis67

8Findings, Conclusions & Recommendations70

9Bibliography74

EXECUTIVE SUMMARYThe organization study was done at Nadukkara Agro Processing Factory Unit, Nadukkara. The main objective of the study was to study the organizational structure of the company. This company was selected for study due to the high brand image and fame of its products. The study consisted of getting familiarized with the structure of the different departments as well as their functions. It has mainly four departments namely, production department, quality assurance and procurement department, marketing department, and finance and administration department. The time allotted for conducting the study was 4 weeks. The data was mainly collected by direct interview with the department heads as well as with the workers in the company. The company manuals, annual reports were also referred for the same purpose .The company is having a formal organization structure. The availability of raw material in plenty, nearness to the location of raw material, brand image of its products, etc. is the strength of the company. The company deals with agro based products and so the production will be seasonal. This is its main weakness. Since the society is becoming health conscious, carbonated drinks will lose its publicity and this is a great opportunity to jive. But the sudden climatic variations and competition from Frooty, Mazza, etc. are serious threats to the company. The company is running in serious losses. Its assets were taken over by Vegetable and Food Promotion Council, Keralam. The waste of the company is sold to companies like Milma.

1.1 AN INTRODUCTION TO THE STUDY An organization is a social unit of people, systematically structured and managed to meet a need or to presume collective goals on a continuous basis. It has a management structure that determines relationship between function and position, and subdivides and delegates roles, responsibilities, and authority to carry out defined task.Organization study is the process of studying the overall functions of the organization. Therefore the study of organizational structure, management process, functions, etc. are very significant. Also the study is important for future managers. In this study the organization is studied from a macro perspective.Fruits and vegetables are necessary to stay healthy and to keep the human body free from diseases. Nature provides us with a lot of goodness and it is up to us to find it out and consume them in right proportion to stay healthy and free from diseases. One of the best ways to utilize this goodness is through juice. Juices get absorbed quickly and are easy on digestive system. It is a liquid naturally contained in fruit and vegetable tissues. With the aim of preparation of fruit jam and its proper marketing, a lot of fruit juice manufacturing companies are established. This organization study is conducted at Nadukkara Agro Processing Factory Unit of Vegetable and Food Promotion Council, Keralam. It is a juice manufacturing company which started its operation in 1998.

1.2 SCOPE OF THE STUDYThe organizational study is intended to provide industrial exposure and bridge the gap between theory and practice. It is conducted to understand the functions, processes and procedures of different departments of the company The study was conducted to know how the entire organization is functioning and also different process of the organization .This study was intended to cover all the departments of the organization and also to acquire knowledge from the organizational leaders. The objectives of the study are to study about the organization and working standards of employees. This study would help the company to promote the activities for developing the company structure .Observation of all the machineries , all other facilities of an organization ,and different strategies of the company is possible by it.. It is intended for a period of four weeks from August1 to August 31 2013 at Nadukkara Agro Processing Factory Unit of Vegetable and Food Promotion Council, Keralam..

1.3 OBJECTIVES OF THE STUDYThe main objective of the study is to study the organizational structure of the company. The specific objectives include:- To understand the functional departmental structure of the organization. To analyze the operations of each department of the company. To analyze and study the overall financial performance of the company. To conduct a SWOT analysis of the organization.1.4 METHODOLOGYThe required data for the study are collected through both primary and secondary data sources. The primary data sources are:- Direct conversation (interview) with the departmental heads Direct observation of the company.The secondary data sources are:- Company Brouchers Company website Company Annual Report 1.5 LIMITATIONS OF THE STUDYThe limitations of the study are:- Short duration of the study. Limited details given by the officers. Confidential nature of certain data. Busy and tight schedules of the departmental heads and supervisors restricted flow of information.Even then efforts and care were taken to carry out the study in systematic manner and to make the result of the study reliable and useful one.

INDUSTRY PROFILE2.2 INDUSTRIAL PROFILE2.2.1 GLOBAL SCENARIOSurvey results reveal that global food and beverage industry manufacturer and supplier respondents identify China as the key BRIC region for their current business operations. Additionally, 37% manufacturer respondents identified they also carry out business dealings in Russia, whereas, 53% of supplier respondents identified India; furthermore, global food and beverage industry respondents across North America and the Rest of the World identified that their company is currently doing business with China and Brazil.Survey results reveal that global food and beverage industry manufacturer respondents are more inclined to do business with China in 2013, while supplier respondents favor Brazil. Moreover, 16% of manufacturer respondents identify that they are willing to do business with India, while 17% of supplier respondents identified Russia; furthermore, a higher proportion of respondents from small companies indicated a preference for business with Brazil in 2013Regardless of manufacturer and supplier categorization, respondents envisage the policy towards foreign investment to improve significantly in 2013 across all four BRIC, with an aim to ease up business opportunities. Additionally, Global food and beverage manufacturers identify the physical infrastructure of Russia and China to witness some positive changes in 2013, whereas the availability of local credit is expected to witness some positive changes in Brazil and a policy towards foreign investment is expected to witness some positive changes in India.

2.2.2 INDIAN SCENARIOIndia offers the greatest potential for the beverage industry. The country accounts for almost 10 per cent of global beverage co