organic way forward
DESCRIPTION
Scope for organic farming and food in INdiaTRANSCRIPT
Centre for sustainable agriculture
Telangana Andhra Pradesh MaharashtraPunjab
2004-2014 …caring for those who feed the nation
Head office: 12-13-445, Street no.1, Tarnaka, Secunderabad, Telanagana- 500 017Contacts: http://www.csa-india.org, email: [email protected], ph. 040-27017735
Organic way forward
Farmer •Shifting to better and sustainable practices•Getting organised to deal with the markets and policies
Policy Support•Supporting sustainable models•Regulating unsustainable practices•Invest more in agriculture•Income security to farmers
Market Support•Farmers moving up the value chain•Direct marketing•Forward and backward linkages•Better prices
End to End solution across agri-value chain
•Mobilization, capacity building
Soil Fertility
Water harvesting and Moistureconservation
Seeds and Biodiversity
Community marketing professionalsCommunity procurement centersTie-up with bulk consumers
Quality management
Bio inputs
Small Scale Infrastructure
Farmer field Schools
Community extension
Best Practices Business Planning
Credit
Food security lineTie up with wholesalers
Insurance
Achievements 2004-14• Worked with Society for Elimination of Rural Poverty (SERP)
Govt. of Andhra Pradesh in designing and establishing Community Managed Sustainable Agriculture (CMSA) in 1500 villages covering 200 thousand ha across 18 districts during 2004 to 2008 which is now practiced in more than 35 lakh acres in all the districts of AP and Telangana
• Worked with Govt. of Chhattisgarh in designing and establishing Community Managed Sustainable Agriculture in 2 clusters, 10 villages in Raipur dist.
• CSA has established 14 Cooperatives including an aggregator FPO ‘Sahaja Aharam Producers Company’ in Andhra Pradesh and Telangana with combined membership of 1500
• In Maharashtra, CSA is working with farmer groups organised into Naisargik Sethi Beej Producer Company producing and marketing organic food and seeds
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Sahaja Aharam Producer Organisations
Producer Co-op-1Farmer Group B
Organic Stores
•Healthy food•Affordable Price•Max share to farmers Organic Store
Mobile Store
Direct to Home
Producer Co-op-2
Other farmers and farmers groups
Farmer Group A
Farmer Group C
Sahaja Aharam Producer Company•Capacity building•Institutional building•Investment support•Brand building•Quality Management•Fair Trade
Market placeDirect to resellers
Whole sale to traders
Bulk buyers
Processing unitsSeeds
Yet to estiblish
Marketing Agency
Bioinputs
What is Sahaja Aharam?• An F2C initiative to create a meeting ground for nature-friendly consumers and farmers
– blend the values of traditional bazaars with ecological concerns– to build a new supply chain on Farmer to Consumer (F2C) model which helps
• Increasing farmers’ income – by realising better prices for their produce (50% over cost of production and 50% of consumer price, locally grown by
adopting ecological farming practices– More employment opportunities by value addition and selling processed produce .
• consumers in getting access to healthy and diverse food
• By establishing a Participatory Food Quality Assurance System and a Fair Trade Model• By direct retailing to consumers (bulk/individual consumers)• partnerships
www.sahajaaharam.in
Awards and Recognitions
• 2014: Best Rural Innovation Award for Non Pesticidal Management in Bihar Rural Innovation Forum
• 2014: Best Rural Innovation Award for ‘Community Managed Sustainable Agriculture’ in Maharashtra Rural Innovation Forum
• 2012: Best Green Enterprises award by Hivos for NPM scalingup in AP
• 2010: Krishi Gourav Award for Enebavi• 2008: TV9 ‘Navya’ Award for effective campaign• 2005: World Bank Development Market Place Award
Public Policy
• Increase right investments in agriculture– Budgetary allocations to 10-15% – increase more informed choices to farmers than driven by captive
institutions– Support to farmers own labor, resources and knowledge– Infrastructure support
• Regulations over unsustainable practices– GM crops– Chemical pesticides
We are what we eat
What makes food unsafe?
• bad practices (poor hygiene, reliance on antibiotics and pesticides)
• unproven or risky technologies (genetic modification, nanotechnology, irradiation, cloning)
• deliberate contamination (such as tampering)• just poor supervision, • Genetic predisposition causing allergies, and• Food habits including the combinations
Food is as safe as it is grown
•What is sprayed comes to your plate
•What is left comes into your bottle of water, tea, coffee, softdrink, packed or breast milk
Food processing, storage
• Highly polished rice-diabetes• Calcium carbide used in
ripening• Wax coated apples• Transfats in edible oils
Food Adulteration
• Synthetic milk• Metalic colors on greens• Growth hormones to fruits and
animals• Animal oils• Turmeric, chillipowder, tea
adulteration
Changing Food Habits
• Loosing diversity in food• Millets, minor fruits, vegetables disappearing• Unseasonal vegetable• Pizzas, softdrinks, icecreams• Unnatural combinations: cooldrinks/ice creams after fatty food
Junk food
• Junk food is bad for health• It lacks nutrition and is loaded with empty calories (refined carbohydrates)• High on Salt, Sugar and Fats, including Trans fat• Unhealthy diet is one key cause of the growing global burden of disease-
WHO• Changing diet -- low on nutrients and high on salt, sugar and fat, are
directly indicted to disease.• Junk food is responsible for rising cases of obesity and non communicable
diseases (NCDs) like cardiovascular diseases and diabetes
Food processing, storage
• Highly polished rice-diabetes• Calcium carbide used in
ripening• Wax coated apples• Transfats in edible oils
Food Adulteration
• Synthetic milk• Metalic colors on greens• Growth hormones to fruits and
animals• Animal oils• Turmeric, chillipowder, tea
adulteration
Changing Food Habits
• Loosing diversity in food• Millets, minor fruits, vegetables disappearing• Unseasonal vegetable• Pizzas, softdrinks, icecreams• Unnatural combinations: cooldrinks/ice creams after fatty food
Junk food
• Junk food is bad for health• It lacks nutrition and is loaded with empty calories (refined carbohydrates)• High on Salt, Sugar and Fats, including Trans fat• Unhealthy diet is one key cause of the growing global burden of disease-
WHO• Changing diet -- low on nutrients and high on salt, sugar and fat, are
directly indicted to disease.• Junk food is responsible for rising cases of obesity and non communicable
diseases (NCDs) like cardiovascular diseases and diabetes
Organic Food Market: Growing potential
• Organic agriculture systems and products are not always certified and are referred to as “Non-certified Organic agriculture or products".
• Government of India has initiated Participatory Guarantee System (PGS) through National Centre for Organic Farming (NCOF)
• Certified Organic products are generally more expensive than their conventional counter parts for a number of reasons
• Production cost for Organic food is typically higher because of greater labour inputs per unit of output.
• Post-harvest handling of relatively small quantities of Organic food results in higher costs because of the mandatory segregation of Organic and conventional produce.
• Marketing and Distribution chain for Organic products is relatively inefficient and costs are higher because of relatively small volumes
Status of organic farming in IndiaOrganic area: 4.43 million ha; Certified production: 17.11 lakh tonnes;
Total exports:69,837 MT; Value of export: INR 700 Crores
Organic domestic sales and exports
Market size and Off-Take(As per NCOF and APEDA March 2012)
Total certified production 29.50 lakh tonsExport 99,000 tons (3.36%)Domestic sales 3.0 lakh tons (10%)
Rest is sold as conventional
Total value of produce (Farm gate) 5000 croresExport value 999 croresDomestic (market value) 1,000 coresPotential to be tapped 4000 crores
Domestic Marketing Channels(As per OTA Feb. 2012)
Organic Produce value Rs. 5000 crores,
Marketable surplus Rs 4000 crores• Modern High End Retail 350 units • General Trade Outlets 1500 units • Institutional Consumers 300 units • Claimed Organic Outlets 2000 units • Rural/Farmer/NGO operated 2000 units • Existing trade volume Rs. 450 crores food crops and Rs. 550 crores others
A premium organic produce worth > Rs 3500 crores is being lost as conventional - farmer is loosing its value and consumer is not having access to it
Roadmap to Organic Farming-Recommendations
• Vegetable Initiatives for Urban Clusters This is being championed by Department of Agriculture & Cooperation under Ministry of Agriculture.
• Aims at encouraging farmers to grow organic produce and provide enhanced funding to them.
• State government s to take lead for subsidising group certification of organic products, so as to reduce the overheads for farmers wishing to take up organic farming
• Encourage setting up “Community Based Organisations” (CBO) for organic farming in villages.
• State government to provide subsidy schemes for capacity building.• State government support to Organic farming producer groups by forming “Organic
farmer markets” in urban centres for direct sales to consumers by producer groups
Centre for sustainable agricultureHead office: 12-13-445, Street no.1, Tarnaka, Secunderabad, Telanagana- 500 017Contacts: http://www.csa-india.org, email: [email protected], ph. 040-27017735