PURE’S ORGANICFERTILIZERS (DISTRTIBUTORS)

BUSINESS DESCRIPTION BUSINESS NAME: PURE’s Organic

Fertilizers (Distributors)PU-Punsalan

RE-Rebagoda

FORM OF BUSINESS:

Partnership type

The managing partner

is Ms. Krisandreya J. Punsalan.

CAPITAL: Php700,000.00

Each partner will contribute

Php350, 000.00 with the help

of their family and relatives.

EMPLOYEES:

-Sales Agent

-Cashier

-Worker 1 (Caretaker)

-Worker 2 (Driver/Delivery Man)

LOGO A plant with soil-represents growth

Hand- a farmer’s hand

Grain/Seed- represents rice or palayan

Name of the firm

Sack- represents the package of organic fertilizer itself

TARGET MARKET THREE BARANGAYS OF APALIT, PAMPANGA:Brgy. Sucad

Brgy. Cansinala

Brgy. Tabuyuc

*Farmers

ACCEPTANCE RATE of the product

WILLING TO TRY ORGANIC FERTIL-IZER

NOT WILLING TO TRY ORGANIC FERTILIZER

3%

97%

DEMAND AND SUPPLY

YEAR TOTAL FARMLAND

(Three Barangay)hectares

1 hectares= 16 bags ( 1 year)

TOTAL DEMAND(bags of fertilizer)

2009 1, 247.1 16 bags 19, 954 bags

2010 1, 247.1 16 bags 19, 954 bags

2011 1, 247.1 16 bags 19, 954 bags

2012 1, 247.1 16 bags 19, 954 bags

2013 1, 247.1 16 bags 19, 954 bags

2014 1, 247.1 16 bags 19, 954 bags

2015 1, 247.1 16 bags 19, 954 bags

YEAR TOTAL DEMAND

TOTAL SUPPLY

GAP TARGET (%)

TARGET MARKET SHARE

2009 19, 954 bags 0 19, 954 bags

2010 19, 954 bags 0 19, 954 bags

2011 19, 954 bags 0 19, 954 bags

2012 19, 954 bags 0 19, 954 bags

2013 19, 954 bags 0 19, 954 bags 25% 4, 989

2014 19, 954 bags 0 19, 954 bags 31% 6, 187

2015 19, 954 bags 0 19, 954 bags 38% 7, 583

Target Market Share

FOUR (4) P’s of PURE’s Organic Fertilizers

PLACE

PRODUCTPROMOTION

PRICE

1. PRODUCT COCO DUST ORGANIC FERTILIZER NATURAL

COMPOST

FPA REG. # 1-4 LF- 111

Guaranteed Analysis:

N= 2.25% Ca= 0.23%

P2O5= 0.52% Cu= 5.6ppm

K2O= 0.27% Fe= 0.15ppm

Mg= 0.56% Zn= 24.9ppm

Na= 0.14% Mn= 74.7ppm

S= 0.09% B= 30ppm

BENEFITS OF COCO DUST ORGANIC FERTILIZER Guaranteed free from synthetic

chemicals and residues for environmental and food safety

Balance Nutrition Correct the damaged soil texture and

acidity Replenishes lost organic matter against

pest and diseases Helps activate presents nutrients from

the soil

2. PROMOTION

“PRODUCT INFORMATION & DISSEMINATION”

Radio Advertising in DZWW 774, “Kaunlaran sa Agrikultura”, 15-20 mins.

Demonstration…word-of-mouth Visiting organizations like the Samahan

ng mga Magsasaka in barangays with the support of the DA Municipality.

Demonstration

Organization

3. PRICE

Php 360.00 per bag (50 kls)•More than 10 bags of order

Php 370.00 per bag (50kls)•Less than 10 bags of order, plus P10.00 per bag when it’s far from the target area.

4. PLACETARGET MARKET FARMLAND (ha.)

Brgy. Sucad 201.5

Brgy. Cansinala 545

Brgy. Tabuyoc 500.6

TOTAL: 1, 247.1 has.

LOCATION OF THE FIRM

MAP

(4-079 Brgy. Sucad, Apalit, Pampanga)

LAYOUT

(150 square meters)

Mary Check CorporationOffice Address: Mamatid

Rd., Brgy.Banlic, Cabuyao, Laguna

Warehouse: Brgy. Sta.Lucia, San Luis, Pampanga

SUPPLIER

Profitability Ratio2013 2014 2015

Net Income

Php193,950.94

Php393,997.33 Php663,929.23

Divide by: Average Total Assets

449,223.61

1,008,070.19

1,285,589.45

Return on Assets 43.17% 39.08% 51.64%

2013 2014 2015

Net Income

Php193,950.94

Php393,997.33 Php663,929.23

Divide by: Average Total Equity

379,092.64

817,284.88

975,973.86

Return on Equity 51.16% 48.21% 68.03%

Liquidity Ratio

2013 2014 2015

Current Assets Php773,186.82

Php1,010,086.62 Php1,363,533.04

Divide by: Current Liabilities 140,261.94 241,308.69 377,922.49

Current Ratio 5.51 4.19 3.61

Financial Leverage Ratio

2013 2014 2015

Total Debt Php140,261.94 Php241,308.69 Php377,922.49

Divide by: Total Assets

898,447.22

1,117,693.17

1,453,485.74

Debt Ratio 15.61% 21.59% 26.00%

2013 2014 2015

Total Debt Php140,261.94 Php241,308.69 Php377,922.49

Divide by: Total Equity 758,185.28 876,384.48 1,075,563.25

Debt-to-Equity Ratio 18.50% 27.53% 35.14%

Return On Investment

2013 2014 2015

Net Income

Php193,950.94 Php393,997.33

Php663,929.23

Initial investment

700,000.00 700,000.00

700,000.00

Return on investment 27.71% 56.29% 94.85%

PURPOSE OF THE STUDY“Why do proponents want to distribute organic fertilizers to the farmers?” To introduce the basic farming again to

the farmers which is the organic farming , with the support of Republic Act 10068 (Organic Agriculture Act of 2010)

To help the farmers increase their yield To lessen the use of chemical fertilizers

which is the cause of acidity of the soil

To help the farmers on very expensive use of chemical inputs (fertilizers)

To bring back the minerals needed by the soil and of the plants