orchestrating, operationalizing, monetizing sdn/nfv enabled networks

Orchestrating, operationalizing, monetizing

Bala Thekkedath

Director of Product Marketing, Cloud and IP

Ericsson

sdn/nfv enabled networks

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44 pt

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SDN/NFV progress report

Time

We are probably

somewhere here

Co

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SDN/NFV @ BBWF 2013

Uses cases that involve deeper integration with existing infrastructure

Revenue driven business rationales

Operational Impact Assessments

In the past one year …

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









Service Provider SDN a catalyst for network transformation

Tra

nsp

ort

Netw

ork

V

irtu

al

Netw

ork

Ericsson S

DN

Contr

olle

r

Service Chaining Bro

ad

ban

d

Serv

ices

IP & Opto

transport

Connectivity &

Virtualization

Service Personalization Policy Aware Traffic Steering

VAS Optimization

Converged Multilayer Operations Optimal Path Computation

Application Aware Dynamic Traffic

Engineering

NFV Operations Cloud Connectivity

Interworking with IP Networks

From

Contained Domains

To

Integral part of the network

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









VNF (VM) Mobility

L3 / L3VPN / Interworking with IP Networks

Reliable Failure Detection

Scalable load balancing

end to end use cases need deeper integration to existing infrastructure

Agility for new revenue generating service offers

Enforcement of QoS across network domains

Abstracted view of capacity at all layers - optical & packet

Scale for application driven bandwidth demands

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









Orchestration creates consumable services

Single source inventory

for physical and virtual

assets, networks and

services

Rapid service

composition, exposure

and partner

management

Service Management

Service Exposure & Interaction

M2M Device & Data Management Enterprise Catalog

User Experience & Interaction

Ecosystem Management

Cross Domain Service & Resource Orchestration

SERVICE INNOVATION FRAMEWORK

Inventory

Multivendor Multi-domain Activation

Virtualization & Abstraction

Virtual Network Functions

Integrated Network Control

} SDN/NFV Implementation

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









Where do we focus in the long run

Target Areas for VHG

$41 Billion

Operations &

Support

68%

$12 Billion

Depreciation &

Amortization

20%

$53 Billion

Expenses

88%

Repair Call Center

Network Install/Repair

Sales, Non-NW

Support Process, etc.

Network Operations

CPE Lifecycle Costs

Operating Profit

~$7 Billion 12% ~$2.4 Billion

Revenues

$60 Billion

New subscribers – from acquisition, retention based on

user experience

New Differentiated Services, new business

relationships

New Addressable Verticals

Faster TTM as a revenue opportunity

Rather than a

7% decrease here

Talk about a 2%

increase here

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









Drivers for sdn and nfv are revenue driven

SDN Drivers

68% Automate Service

Provisioning

68% Launch New Services

Faster

61% Automated Network

Provisioning & e2e

Control

Source: Infonetics Worldwide Survey of Operators, representing 50 percent of telecom capex and revenue

NFV Drivers

86% Scale Services Faster

69% New Revenues from

Software Services

62% Use Commercial

Hardware

TTM ==

Revenue

TTM ==

Revenue

TTM ==

Revenue

Revenue

TTM ==

Revenue

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









Operational impact assessments

Governance / Security

Systems / Technology

Processes

People / Organization

Target Operating

Model

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









blurring the it / Telco divide

Functional Architecture Vs Organizational Chart

When Network Functions reside in a Data Center

IT Expertise

Network Expertise

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









verified functionality Vs guaranteed performance

Verification Processes for VNFs as opposed to traditional PNFs differ vastly

based on implementation

Native

Solution

Certified

Solution

Validated

Solution

Acceptance criteria differs based on solution packaging - Open Vs

Interchangeable

Application

Virtualization

Environment

Hardware

Integration

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









1. If you don’t have a use case, it is a science project

2. You can’t save your way to growth

3. Nothing kills a technology faster than an organization chart

Technology, business and operations

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt









As an industry, we have moved the bar

Time

We are probably

somewhere here

Con

trib

utio

n to

sle

ep

less n

igh

ts

SDN/NFV @ BBWF 2013

Time

We are probably

somewhere here

Con

trib

utio

n to

sle

ep

less n

igh

ts

SDN/NFV @ BBWF 2014

Where do you stand ?

Bala Thekkedath

[email protected]

@balathekkedath

Ericsson

THANK YOU

mailto:[email protected]