orange money branchless banking: progress & potential for new business models
DESCRIPTION
Orange Money Branchless banking: progress & potential for new business models. Aurore NOUMAZALAY – Marketing @ Orange Money European Microfinance Week 2011 - Luxembourg, Nov 3rd 2011. Orange Money is launched in 8 countries, with already more than 2.8 million customers. Mali. Niger. - PowerPoint PPT PresentationTRANSCRIPT
Confidentiel groupe
Orange MoneyBranchless banking: progress & potential for new business models
Aurore NOUMAZALAY – Marketing @ Orange Money
European Microfinance Week 2011 - Luxembourg, Nov 3rd 2011
2 Orange group
Orange Money is launched in 8 countries, with already more than 2.8 million customers
launched in May 2010
Mali
Launched in Dec 2008+ 1 million customers
Ivory Coast
Launched in June 2010Senegal
Launched in Sept 2010
Madagascar
Launched in Oct 2010
Kenya
Launched in June 2010Niger
Orange Money countries
Orange AMEA footprint
Launched in August 2011
Launched in September 2011
Cameroon
Botswana
3 Orange group
Orange Money launched in partnership with leading banks on African Market …
Partnership to issue electronic money and to apply compliance framework
Partnership to distribute Orange Money services across the bank & MFI distribution channels
Orange Money used to pay for Orange bills, electricity bills, TV programs, school fees ….
NIGELEC
… and innovative merchants accepting Orange money as a mean of payment
4 Orange group
money in
Orange Money’s basic value proposition is to transfer, pay & buy with the mobile
National Money Transfer
National Money Transfer
Airtime Top up
Airtime Top up
Orange Money Account
Orange Money Account Merchant
PaymentMerchant Payment
Salary disbursement
Salary disbursement
Bill Payment
Bill Payment
Link with account at financial
Institution (bank, MFI)
Link with account at financial
Institution (bank, MFI)
basics money out
Services available at agents: cash in, cash outOn line account management: balance enquiry, mini statement
Need to hold an Orange line to open a walletCompatible with all mobile handsets
Account open free with no minimum amount
acce
ss
acce
ss
5 Orange group
Our ambition is to attract the unbanked and deliver financial services on top of Orange Money
transfers
payments
account
savings
credits
Orange Money is the primary “financial account” + money transfer services
+ mean of payment at acceptance network
Bank/MFI provides financial services for OM customers= interest bearing account
+ credit @ lower interest rates
insurance Insurance company provides micro-assurance for OM customers= health ….
6 Orange group
MFI have been traditionally considered as users of Orange money platform or cash managers in the agent network
Improve service to existing customers through the MNO
mobile banking platform
Get additional revenues as MNO cash agents
MFI integrates technically to MNO’s platform to offer mobile based loan disbursements, repayments and saving deposits to customers
Orange provides mobile based money transfer to unbanked & payment acceptance network
MFI branches are part of the MNO agent network and ensure cash liquidity for agents/customers
MFI pays fee to MNO
MFI optimizes internal processes costs
MFI receives commission from MNOBENEFITS
FOR MFI
MFI’S ROLE
INTEREST FOR MFI
7 Orange group
Extend business portfolio
leveraging MNO
customer base
SAVINGS
CREDITS
Banking/MF license B2B2C product design solutions for MNO to help
them offer savings on interest bearing accounts
MFI brings
MF
I gets→ High volumes of cash from MNO & improves credit portfolio capacity
→ Collects information on users savings & financial behaviors
→ Reaches new customer segments for credit
Banking/MF licenseDesigns credit products for qualified customers
MFI should reinforce financial capacity and ultimately gain new customers through extended partnerships with Orange
Orange brings Brand, capacity to manage large scale technical, distribution networks & marketing programs
8 Orange group
Orange Madagascar: innovating with saving & micro-insurance
SAVINGS - Orange Madagascar has launched a first live test in October
Value proposition:
Customers earn interest on their Orange Money account
Opt out service
Interests are paid on a monthly basis
4 to 6% depending on account balance
Partner is MICROCRED (MFI & Bank)
INSURANCE – coming
life insurance
Subscription @ OM agents
All payments/disbursements on mobile
