orange leaf frozen yogurt

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The wave of the future…

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Post on 07-Mar-2016

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Cross promotion among Nike, Orange Leaf, and Wi Fit.

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The wave of the future…

  Orange Leaf is a specialty frozen yogurt retailer. Orange Leaf uses a system that is new to the food and beverage service industry in providing frozen yogurt in a convenient and attractive way giving ultimate pleasure to our customers.

  Orange Leaf provides its customers to serve from a soft-serve machine their choice of flavors and toppings the way they want. Orange Leaf is offering a high quality alternative to fast-food restaurants, and institutional frozen yogurt shops.

  Potential Benefits of Yogurt

  Preventing – Colon Cancer, Infections, Constipation, Diarrhea, Bloating, Harmful Bacteria Growth

  Strengthening – The Immune

  System Improving – Immune Function, Mineral Absorption

  Lowering – Cholesterol, Blood Pressure Reducing – Inflammation

  Yes, it’s finally here. You can now use the Nike + shoes and the WI Fit gaming system to fulfill all your Orange Leaf Frozen Yogurt fantasies . The three companies have cross-promoted their brands to make the world a healthier place .

  Grab your iPod nano, iPod touch, or iPhone 3GS, a pair of Nike+ shoes, and the Nike + iPod Sport Kit or Sensor. Put the sensor in your Nike+ shoe — there’s a built-in pocket specifically designed for it under the insole. Then connect the receiver to your iPod nano. iPod touch and iPhone 3GS include built-in support for Nike + iPod, so no receiver is necessary. The sensor tracks your run, then sends the data to your iPod.

  As you run, your iPod or iPhone 3GS tells you your time, distance, pace, and calories burned. And it gives you feedback at the halfway point and in the final lead-up to your goal. You can also see the details of your workout on your iPod or iPhone 3GS.

  WI Fit has revolutionized the gaming world and the fitness world.   Wii Fit is as much a fitness application as it is a game. The software has

several amusing activities that work very well as minigames, but one of the game's most important features is its ability to record and track each individual's physical fitness level, much like how the Brain Age games on the Nintendo DS record and track your cognitive fitness level.

  When you first start Wii Fit, you're asked to create a profile that the game will use to track your progress. You then set your goal weight and deadline date to give yourself an objective to work toward. The game will use your height and weight information to calculate your BMI, or body mass index. Optimal BMI scores range from 18.5 to 25; 25 through 30 counts as overweight; and any score over 30 is officially classified as obese. Don't be shocked if you see a score above 25, given that most Americans are overweight these days.

  The way the cross-promotion works is by playing the WI Fit using the Nike + shoes to earn points for Orange Leaf Frozen Yogurt.

  The whole idea of the integration is to get people more active and eating healthier.

  The integration works by the consumer buying the Nike + shoes in order to log the necessary hours while playing the game to get fit to earn a free Frozen Yogurt From Orange Leaf.

  For the points to work you have to buy the Nike + shoes because they are the only shoes on the market that can log the necessary information to earn the points while playing the game.

  The game is a fitness game that has points you can earn for free yogurt.   In the game there are certain levels you have to complete and once you

get to that level a caption box will come on the screen in the shape of the Orange Leaf Logo saying congratulations you have earned points toward your free Yogurt.

  The start-up menu of the WI Fit will have a game you can play while waiting for the WI Fit to download.

  The mini-game will consist of the person moving in place trying to catch as many flying Orange Leaf Frozen Yogurt samples as possible without too many hitting the ground.

  Nike + shoes are a huge part of the integration, because in order to be eligible you must have the shoes before you can play. The shoes and the game go hand-in-hand to log the time and energy spent to reach the levels to get free yogurt.

  In the game Nike’s + shoe will be featured by little tidbits of real people and their achievements. The Orange Leaf logo will appear occasionally telling the true stories of triumphant people, such as Lance Armstrong and Magic Johnson.