Oral presentation.Oral presentation.

Who, what?Who, what? You will do an oral You will do an oral

presentation presentation by by pair or alonepair or alone..

You will talk at You will talk at least least 10 minutes10 minutes..

It will deal with a It will deal with a question question concerning a concerning a company.company.

What?What?

Examples: Examples: How did Apple become the most How did Apple become the most

expensive company? expensive company? Why is StarbuckWhy is Starbuck’’s a success in the UK s a success in the UK

and not in France? and not in France? How to make money with low-cost How to make money with low-cost

service, the example of Easy Jet? service, the example of Easy Jet?

When?When?

The presentations will take place on June The presentations will take place on June 18 and 20.18 and 20.

DonDon’’t come up with lousy excuses (I forgot t come up with lousy excuses (I forgot my usb key…)my usb key…)

You must include in your You must include in your presentationpresentation

I. A history of the companyI. A history of the company: : When was it founded? When was it founded? By whom? By whom? Why? Why? How? How? Where?Where?

You must include in your You must include in your presentationpresentation

II. A descrption of the company.II. A descrption of the company. What product or service does it sell?What product or service does it sell? Evolution of the turnover and the profits. Evolution of the turnover and the profits. Human resources: Human resources:

• how many people are there in the workforce, how many people are there in the workforce, • what is the evolution since the beginning, what is the evolution since the beginning, • what is the tendency (growing or downsizing), what is the tendency (growing or downsizing), • what is the profile of the workforce (engineers, what is the profile of the workforce (engineers,

executives, sales staff, factory workers/office executives, sales staff, factory workers/office workers),workers),

• what is the type of management.what is the type of management.

You must include in your You must include in your presentationpresentation

PlacePlace: how many outlets/subsidiaries does : how many outlets/subsidiaries does the company have, in which/how many the company have, in which/how many countries?countries?

Who are its customers (market segment)? Who are its customers (market segment)? What is its market share?What is its market share? Who are its competitors?Who are its competitors?

Marketing strategyMarketing strategy: What are the objectives of : What are the objectives of the company and what marketing tools do the company and what marketing tools do they use?they use?

III. Explain your question, and try to give III. Explain your question, and try to give an answeran answer..

List of companies and List of companies and questions.questions.

1. Why is 1. Why is GOOGLEGOOGLE so successful? so successful? 2. Why is 2. Why is APPLEAPPLE so successful? so successful? 3. 3. StarbusksStarbusks: why aren’t they successful : why aren’t they successful

in France? What new competition are they in France? What new competition are they facing worldwide?facing worldwide?

4. 4. EasyjetEasyjet: how can you make money with : how can you make money with a low-cost service?a low-cost service?

5. Explain 5. Explain Ryan Air Ryan Air model?model?

6. 6. Abercrombie and FitchAbercrombie and Fitch: the reason for : the reason for their commercial success, the ethical limits their commercial success, the ethical limits (exclusion of bad-looking people/fat (exclusion of bad-looking people/fat people)people)

7. 7. NespressoNespresso: how did they become the : how did they become the market leader? market leader?

8. 8. ZARAZARA: how to be successful without : how to be successful without advertising?advertising?

9. Can you run an ethical company and be 9. Can you run an ethical company and be successful: successful: InnocentInnocent

((http://www.innocentdrinks.co.uk/) ) or The Body Shop or The Body Shop

(http://www.thebodyshop.co.uk/)(http://www.thebodyshop.co.uk/)

10. choose your company and your 10. choose your company and your question.question.

The rules!The rules!

You must You must involve the audienceinvolve the audience during your during your presentation (presentation (do a survey, ask someone to do a survey, ask someone to come to the board for someting, ask a come to the board for someting, ask a question to the audience, make them question to the audience, make them guess something, vote, calculate. guess something, vote, calculate. Etc) Etc)

BE ORIGINAL!!BE ORIGINAL!!

The rules!The rules!

Catch the attentionCatch the attention of your audience in of your audience in the introduction the introduction (bring a product, (bring a product, show a little show a little video…) video…)

BE DYNAMIC!!BE DYNAMIC!!

The rules!The rules!

You MUST use You MUST use language signpostslanguage signposts.. You must use the list of vocabulary You must use the list of vocabulary

your teacher will give you.your teacher will give you. Do not use for your Do not use for your

translation. translation. You MUST do a You MUST do a powerpoint powerpoint Finish your presentation by a Finish your presentation by a

conclusionconclusion..

Nulle part en France est inconnue: c'est à peine une terre de surprises. Néanmoins, le voyage de Paris à Cognac est moins familier que de nombreux. Au 18ème siècle il a été l'une des routes les plus fréquentées par les voyageurs commissions de travail de l'eau de vie et les métiers du vin de Bordeaux. Un voyageur a été commis - et est toujours - un voyageur de commerce, un explorateur du monde des affaires nouvelles, c'est une invention typiquement française que le cognac lui-même.

Vous vous demandez comment le cognac est devenu un éponyme pour le brandy, j'ai pensé qu'il serait amusant de redécouvrir le voyageur commissions sur cette route, en reproduisantle parcours de la chair de poule Alphaville-comme le réglage de Paris-Montparnasse en TGVà Tarbes, via Poitiers et Angoulême, où vous descendez du train dans un marigot Balzacien calme.

A few tips!A few tips!

Do not read Do not read from your notes! Have some from your notes! Have some bullet points ready.bullet points ready.

Speak slowly Speak slowly (let people time to integrate (let people time to integrate what you say).what you say).

PausePause (silence is a powerful means of (silence is a powerful means of communication).communication).

Speak cleaSpeak clearly and loud enough.rly and loud enough. WatchWatch your audience, smile at them. your audience, smile at them.

Assessment.Assessment.

There will be a There will be a 360° feedback by:360° feedback by: Three studentsThree students YourselfYourself The teacherThe teacher

Evaluation sheetEvaluation sheetPerson(s) presenting : _________ 1 (needs improvement) 5 (good)Person(s) presenting : _________ 1 (needs improvement) 5 (good)

The presenter spoke clearly (I heard and understood everything)The presenter spoke clearly (I heard and understood everything)1 2 3 4 51 2 3 4 5

The presenter used proper EnglishThe presenter used proper English 1 2 3 4 51 2 3 4 5 The presenter spoke at a good pace (not too fast)The presenter spoke at a good pace (not too fast) 1 2 3 4 51 2 3 4 5 The presenter didn’t read from his/her notesThe presenter didn’t read from his/her notes 1 2 3 4 51 2 3 4 5 The presenter made eye-contact and faced the audience1 2 3 4 5The presenter made eye-contact and faced the audience1 2 3 4 5 The presenter used language signposts and the required wordsThe presenter used language signposts and the required words

1 2 3 4 51 2 3 4 5 The presentation was interestingThe presentation was interesting 1 2 3 4 51 2 3 4 5 I learned somethingI learned something 1 2 3 4 51 2 3 4 5 The audience got involvedThe audience got involved 1 2 3 4 51 2 3 4 5 The introduction caught my attentionThe introduction caught my attention 1 2 3 4 51 2 3 4 5

Total :Total : /50/50