Oracle Sensor-Based ServicesMaximizing the return on your RFID investment

Allyson Fryhoff

Vice President, Oracle Advanced Technologies

Agenda

Real-Time Enterprises– Sensor-Based Computing

The Challenges– The Responsive Enterprise

The Market– RFID Market

The Oracle Solution– Know More. Do More. Spend Less.

Trend: Real-Time EnterpriseData Processing Internet Real Time

• Weeks• Batch• Megabytes• Punch Cards• Few People

• Days• Request/Reply• Terabytes• Human• Many People

• Minutes• Automated• Exabytes• Event Driven• Beyond People

(Still Happening)

RFID in the News…

Key growth areas -Verticals: Retail, Healthcare,

CommercialSegments: Baggage, Rental Items, POS,

RTLS, Supply Chain --

January 2003

VentureDevelopmentCorp.

“Manhattan Associates’ ‘RFID in a Box’ successfully takes the complex processof… RFID and boils it down to oneoff-the-shelf-solution.”

-- December 2003

IndustryWeek

Walmart and the U.S. Department of Defense published RFID mandates for their suppliers in 2003, to be implemented beginning 2005. -- June 2003

The OpportunityThe Opportunity

Oracle Confidential: This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.

Business Benefits

Has it crossed the

border?

Are these authentic products?

Any hazardous materials?

Is the food still fresh?

Has the containerbeen tampered?

Where is mypackage? Whenwill it arrive?Patient details

and history?

Right operationand medication?

Market Size

Global RFID market to be $3 Billion by 2007– Wireless Data Research Group (Oct. 1, 2003)

Global RFID shipments (hw, sw, services) to reach $2.7 billion by 2007

– VDC (Dec. 2002) Japan RFID Market is $240.5 million

– IDtechEx (http://www.idtechex.com/sla22s.html) Kearney Report

– Major retailers to invest $400,000 at each distribution center and $100,000 at each store

– A major chain to spend $35M to $40M to integrate information into its reporting systems

Distribution33%

Government11%

Health Care3%

Industrial49%

Retail4%

RFID Spending Patterns

Readers25%

Tags48%

Software & Service

27%

Americas39%

Asia-Pacific15%

EMEA46%

Spend by Sector($663m in 2000)

Spend by Area($965m in 2001)

Spend by Region

ABI Research

Nov 2003Nov 2003

Oracle Sensor-Based Services

CaptureCapture appropriate, filtered information from a variety of

different readers and sensors.

ManageManage the explosion of data and events in a scalable, reliable and

secure single source of truth.

AnalyzeAnalyze the data and events in real-time to provide business intelligence and business activity monitoring for continuous process improvement.

AccessAccess the information anytime, anywhere by all the appropriate people, applications and business processes.

RespondRespond to events and information automatically and allow for people to manage by exception.

BACKEND BACKEND SYSTEMSSYSTEMS

EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE

DEVICESDEVICES

MANAGE

ANALYZE

ACCESS

Business Processes

BusinessIntelligence

Business ActivityMonitoring

CAPTURE

PortalAlerts

Application ServerDatabase

Oracle RFID Infrastructure

Integration

Application Server(Edge Server)

E-Business Suite

Packaged Apps

Legacy

Other

ORACLE RFIDINFRASTRUCTURE

Oracle E-Business Suite

Immediate access to sensor-based information and intelligence throughout the supply network

Develop

Market

Sell

OrderPlanProcure

Make

Fulfill

Service

MaintainFinance Projects

HR

CustomersCustomersCustomersCustomers

ProductsProductsProductsProducts

SensorsSensorsSensorsSensors

Oracle Sensor-Based ServicesEnabling the Real-Time Enterprise

Architect to reduce risk– Complete solution for sensor-based services built on the Oracle

Information Architecture – platform and applications– Single source of truth for all business-critical information– Integration with existing and new applications and business

processes– Automatic data capture and filtering from various sensors

Intelligence to add continuous business value– Continually automate and optimize business processes for

competitive advantage– Real-time supply chain visibility and access to information

Leverage existing investments– Low integration, implementation, maintenance costs– No additional management, training

Start small and grow– Compliance Assistance Package and Pilot Implementation Kit– Scale to global enterprise production deployments

The Oracle DifferenceMaximize Your Return on RFID Investments

Incr

easi

ng

Ben

efit

s

Increasing RFID Adoption

Compliance Assistance

Package

Compliance Application Adapters to Wal-Mart, Metro, etc. Print RFID Labels: Zebra, Printronix, Intermec, etc. Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc.

Pilot, Prototype and Test RFID in Lab or Warehouse Ready to Run with Leading RFID Tags and Readers Out-of-the-box Analysis Reports Customize Business Intelligence

Sensor-enable existing business processes Integrate RFID data into existing applications Scale to enterprise-wide global deployments with Grid Enterprise infrastructure architected to support sensors

Sensor-Based ServicesFlexible Adoption and Implementation Options

RFID

Pilot Kit

RFID

Infrastructure

Sensor-centric business processes Complete business automation E-Business Suite (WMS and more) Partner Applications (ISVs)

RFID Applications

Extending Your Applications

Many key industries are moving towards the broader adoption of RFID technology as part of the key infrastructure for their applications.

Integrate with your existing applications to extend information, business processes, applications and data capture technologies.

Adding additional sensors to your RFID solutions. Easily add new information, business processes,

applications and data capture technologies. Maximize quality of service with a common

management framework through proactive monitoring and automated administration out to the edge.

Why is this Important for ISVs?

Many key industries are moving towards the broader adoption of RFID technology a part of the key infrastructure for their applications.

ISVs who wish to compete in these industries must look to incorporate this technology into their stack.

Oracle is uniquely qualified to assist ISVs wishing to adopt this technology as we offer the entire technology stack - from database and development tools, to middleware and applications technology.

Next Steps for our Partners

Attend our RoundTable on Wednesday at 10 am Not already a partner? Join us at

http://partner.oracle.com Information and Resources available on Oracle Partner

Network – Hot Topics– RFID Initiative to Launch Summer 2004– Register your Pilot or Customer opportunity to receive

additional assistance

Upgrade existing applications to Oracle 10g Database and Application Server

AQ&Q U E S T I O N SQ U E S T I O N S

A N S W E R SA N S W E R S