1. Marketing & LoyaltyMauro OldaniCRM Sales Consultant1Copyright 2012, Oracle and/or its affiliates. All rights reserved.

2. Safe Harbor StatementThe following is intended to outline our general productdirection. It is intended for information purposes only, and maynot be incorporated into any contract. It is not a commitment todeliver any material, code, or functionality, and should not berelied upon in making purchasing decisions. The development,release, and timing of any features or functionality described forOracles products remains at the sole discretion of Oracle.2 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 3. Marketing & Loyalty3 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 4. Your Average Customer $4 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 5. Achieve Better Sales and Marketing Alignment $ LEAD LEAD5 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 6. Increase Customer Loyalty and Retention $ LEAD LEAD6 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 7. Deliver a Unified, Personalized Experience $ LEAD LEAD7 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 8. Convert Customers into Advocates $ LEAD LEAD8 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 9. Oracles Marketing and Loyalty SolutionsComplete Solutions. Complete Choice. Enterprise MarketingOn-Demand Marketing Fusion CRM Marketing and Loyalty and Lead ManagementWeb Experience ManagementReal-Time Decisions eCommerce(Endeca)9 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 10. Oracles Marketing and Loyalty Solutions Complete Solutions. Complete Choice.Alignment Loyalty Experience Advocacy Oracle CRM On Siebel Loyalty Siebel Loyalty Social Loyalty Demand Marketing ManagementManagement Oracle Social Media Fusion CRM Siebel Marketing Manager Marketing and Lead Oracle Real-Time Management Decisions (RTD) Oracle ATG WebCommerce Oracle Endeca Clienteling Oracle Business Intelligence10 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 11. ALIGNMENT11 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 12. The Problem: Broken Revenue Funnel Marketing Mostly Wasted; Sales Spends more effort to rebuild pipelineMARKETING FUNNELSALES FUNNEL Sales compensates byprospecting for its own leads C LeadNegotiation/ hQualificationDiscoverySelection Close a sAwarenessLead Lead LeadOptyClosedGeneration m Qual ConversionMgmt Business80% of leads are never converted12 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 13. The Solution: Unified Revenue Funnel Demand GenerationProspectingOpportunity Management Lead Lead Lead Lead Negotiate/AwarenessDiscovery Selection Generation Nurturing Engagement Qualification Close Zone of Coordination Marketing InfluencedSales Influenced13 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 14. Oracle CRM On Demand Marketing Grow Revenue PipelineNurture High Quality LeadsGain Enterprise Visibility Find more prospects through Enhance your knowledge about Manage the unified revenuebroader reach and targeted the buyer through progressivefunnel from target to closemarketingprofiling Gain end-to-end visibility to keep Reduce neglected and dropped Make leads actionable and sales & marketing alignedleadstimely for sales reps Enable Marketing to Proactively nurture every lead Make smart calls, not cold callsdemonstrate revenue impact14 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 15. Oracle Fusion CRM Marketing and Lead ManagementSmart Lead GenerationIntegrated Lead Enterprise Visibility Smart Prospecting ManagementAcross Revenue Funnel Sales CampaignsEmbeddedAnalytics Sales Predictions Advanced Opportunity Lead Landscape Qualification Smart leads generated with Automatic conversion of Qualified Marketing and Sales Visibility intopredictive analytics based on past Responders to Leads Sales Pipeline, Lead Quality andpurchase history, buying patternsAging Analysis Timely Lead Distribution based on Interactive Whitespace AnalysisRules and Sales Territories Lead Distribution By Channel, Industry and other key dimensions Sales Campaigns with Immediate Separate Lead Scores for Sales /Results Review Marketing Quality Assessment Campaign Performance Trends15 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 16. Alignment Complete Solutions. Complete Choice. Fusion Lead Management MARKETING Fusion Sales Prospecting Fully Integrated with Oracle CRMOD Part of Fusion CRM Comprehensive Marketing, Demand Integrated B2B Lead management Generation and Sales Prospecting Sophisticated web and email Unique support for distributed marketingmarketers, sales rep prospecting Designed for Rapid Deployment and Next Generation, Standards- Based Adoption Fusion Technology 100% Multi-Tenant, SaaS -Enabled On Premise, Hosted16 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 17. LOYALTY17 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 18. Drive Dynamic, Differentiated Loyalty Programs Customer Acquisition Identify, attract and acquire customers across channels - PoS, web, mobile and social Customer Recognition Recognize customers for who they are and their long term value Loyalty-Influenced Commerce Deliver real-time loyalty rewards to maximize conversion and basket size Enable loyalty currency as a mode of payment for regular commerce transactions18 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 19. Siebel Loyalty Drives Dynamic and Differentiated, Customer-centric Loyalty Programs Comprehensive solution integrated Unified, actionable cross-enterprisewith worlds leading Siebel CRM suite customer view Highly flexible, configurable and Innovative program strategies thatbusiness-friendly solutiondrive competitive advantage andrevenue End-to-End automation of bestpractice loyalty processes Enable great, cross-customer Architected for scalability & experiencesperformance Multi-Channel solution19 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 20. Siebel Loyalty Investment ThemesEnabling Cross-Channel Loyalty and Customer Experience ManagementSocial LoyaltyCross-Chanel Loyalty Industry Loyalty Social Rewards and Recognition ATG Siebel Loyalty integration for Loyalty Management for Hospitality for brand advocacy cross-channel loyalty program Loyalty engine performancemanagement and loyalty-influenced Viral distribution of loyalty program commerce optimization offerings and promotions Partnership Exchange Automation and Clienteling : In-store, On-board, Location based promotions and @Premise Billing Management rewards Advanced In-Store Loyalty Engine 20 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 21. Siebel Loyalty 8.2.1 Customer-Driven Innovation Theme-Based Loyalty Clubs Loyalty 1:1 Event-Based Promotions Time-Based Promotions Graphical Promotion Designer Business User Hierarchical Rules Author Empowerment Rules Library Advanced Promotion Simulation Recurring AwardsIndustry Best Dynamic Vouchers Modularized Loyalty EnginePractices21 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 22. Oracle 22Corporation 2011 OracleCopyright 2012, Oracle and/or its affiliates. All rights reserved. Confidential Information Proprietary and Confidential 23. Oracle 23Corporation 2011 OracleCopyright 2012, Oracle and/or its affiliates. All rights reserved. Confidential Information Proprietary and Confidential 24. Loyalty Complete Solutions. Complete Choice.Enterprise Loyalty Management Enterprise- Class Loyalty Management Part of Siebel CRM Cross- Industry Data Model and Best Practices Comprehensive Loyalty Analytics On Premise, Hosted, BPO24 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 25. EXPERIENCE25 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 26. Buying Journey Has Become More Complex ResearchShopBuy Pickup Service Buy Follow-On SearchWebOnline PurchaseReceiveCheck EmailDelivery MobileOffer StatusBrowse WriteChatReviews Review TabletCheck Like With SocialFriendsTweet Inspect In-Store ProductPickup StoreCall forProduct- Accessory Related Call Call CenterInformation26Copyright 2012, Oracle and/or its affiliates. All rights reserved. 27. Companies Need a Solution that Unify every customer interaction across all channels Personalizes the products and content that interest the customer Delivers targeted promotions to the right customer Drives lifetime revenue, increases retention, and incents referrals Engages with customers when they needs it27 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 28. Unify the Experience Connect every customer interaction Deliver consistent brand Web experience Actionable Insights Unify marketing strategies across channels28 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 29. Personalize the Journey Deliver contextual experience driven by dynamic customer profile Offer customer-centric promotions Ensure consistent cross-channel marketing29 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 30. Maximize the Engagement Turn insight into action with relevant recommendations Enable customer-centric loyalty programs Engage customers at the point of need30 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 31. Across All Channels31 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 32. Siebel Marketing Investment ThemesIntelligent Interactions Cross-Channel Marketing and LoyaltyImproved Marketing Collaboration Siebel CRM Oracle RTD: Web Experience Management Integration with BPM andNext Best Actions (NBA)(Integration with ATG/WebCenter for marketingFrameworkWebCenter Sites)collaterals management Integration with Oracle Data Social Media Marketing andMining Integration (ODM) Loyalty Mobile Marketing 32 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 33. Next Best Action Framework (Next-Gen IOG) Siebel CRM and Real-Time Decisions Integration Configurable workflow-based integration between Siebel CRM and Oracle RTD Support for a wide range of Recommendation choices not just marketing offers! Response-Action framework Rich recommendation visualization Business friendly administration33 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 34. Enhanced Online Experience EndecaATGUser-Driven Both Commerce-Driven Relevancy, Search & GuidedMerchandising Commerce (cart, pricing,NavigationPersonalizationcheckout, etc.) Templating & configuration Content Targeting Promotions, cross-sells, up-mgmtMobile & Socialsells Intelligence & OptimizationSEO Gift lifts/wish lifts Search and Searchandising 34 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 35. Experience Complete Solutions. Complete Choice. Siebel Marketing and Loyalty ATG Web Commerce Closed- loop enterprise marketing management Leading platform for Web Commercefrom planning and budgeting to execution and Multi-site architecture for multi-channel, multi-analysiscountry, multi-brand deployment Sophisticated segmentation multi- channel, multi- Product Recommendation and Live Help servicesstage , triggered campaigns Performance, scalability, flexibility and high Leverages Oracle BI and MDM availability On Premise, Hosted, BPO On Premise, Hosted Oracle EndecaOracle Real-Time Decisions Comprehensive Web personalization solution Closed-loop, cross-channel enterprise Search engine optimizationdecisioning platform Targeted content personalization based on rules Self learning, predictive models and rules to Support for social interactivity, mobile apps enhance RoI and customer valuedevelopment Service oriented J2EE architecture On Premise On Premise35 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 36. ADVOCACY36 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 37. Oracle Redefines Customer Lifetime Value Customer TransactionCustomer Referral Customer Lifetime ValueValue Value37Copyright 2012, Oracle and/or its affiliates. All rights reserved. 38. Convert Customers into Advocates VIP Customer Near VIP StatusBuild Community of Social InfluencersDeliver Choreographed Customer Journeys ?First TimeBuyerReward, Recognize and DifferentiateAnonymousBuyer38 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 39. Maximize Brand Affinity and Engagement with Social Rewards and Interactions Social Interactions for Automated and Distributed Marketing Inject product and promotion information directly into social channel and drive traffic to Web store Social Rewards for Word-of-Mouth Advocacy Encourage and reward existing customers for virally referring products/promotions through their social networks Recognize customers for their brand advocacy For each offer you tweet, you get 10 points.For each offer that your friends purchase, you get 200 points.39 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 40. Buzzient Dashboards on Social Sentiments40 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 41. Social Media Manager Listen, Act, Engage Add social media as a supported CRM channel Gain complete customer view, including social interactions and referral value Assess total customer lifetime value based on customer transaction and referral value41 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 42. Advocacy Complete Solutions. Complete Choice. Social Loyalty (integrated w/ Social Networks)Social Media Manager Siebel Loyalty integrated with Social Harness communal knowledge Networking Sites Detect sentiment and trends Seamless distribution of Loyalty Visual social graph for mining promotions on Social Networking Sitesrelationships Identify Key influencers and leads Closed-loop social rewards and Real-time discovery of issues, initiation of recognitionresponse and action42 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 43. Only Oracle CRM Addresses These Needs ADVOCACY Customer Lifetime Value EXPERIENCE Unified, Personalized Experience LOYALTY Reward, Recognize and Differentiate ALIGNMENT Integrated Sales and Marketing43 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 44. Stay In Touch with Oracle CRMReadblogs.oracle.com/crmWatch youtube.com/oraclecrmFollowtwitter.com/oraclecrmJoinfacebook.com/oraclecrmLearn oracle.com/oraclecrm44 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 45. 45 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 46. 46 Copyright 2012, Oracle and/or its affiliates. All rights reserved.