The Cloud is a term for data centers that are:•Virtualized

- processes are not tied to a particular piece of hardware•Dynamically Scalable - add or subtract resources as needed, no up-front costs•Internet Service - shared computing model that enables huge capacity

What is the Cloud?

BenefitsOffloads Heavy Lifting•Gives you access to massive data centers•Maintain the flexibility your business demands•Use only the capacity you need, when you need it

Lowers Costs•Eliminates up-front capital expenditures•Significantly reduces ongoing operational expenses•Offers a pay-as-you-go utility computing model

Reduces Time to Market•Eliminates hassle of configuring data centers•Reduces time to pilot and test projects•Enables you to focus on adding value to your business

Workshops DailyIn the Middleware Lounge• Daily, 11:30 AM Introduction to Amazon Web Services

• Monday 2:00 PM Developing with Oracle WebCenter and Oracle Content Management in Amazon Web Services

• Tuesday 2:00 PM Developing with Oracle WebCenter and Oracle Content Management in Amazon Web Services

• Wednesday 2:15 PM Developing with Oracle SOA Suite in Amazon Web Services

• Thursday 2:30 PM Developing with Oracle SOA Suite in Amazon Web Services

* Amazon will provide attendees with a $35 credit. However, you will need to enter a credit card number to open your account and to cover any time used beyond your credit.

What does amazon offer?

Media Hosting

Backup and Storage

Search

Engines

Web Hosting

High Performance

Computing

E-Commerce

Content

Delivery

Application

HostingOn-

Demand Workforce

Content

Delivery

Content

Delivery

Oracle Fusion Middleware and The Cloud

Application(SaaS) e.g. Oracle On Demand Built by

Cloud Customer

Pro

vid

ed

by

Clo

ud

Platform(PaaS) e.g. Google App

Engine

Infrastructure(IaaS) e.g. Amazon EC2

Oracle On-DemandSalesforce.com

Google App Engine Amazon EC2

Internet

Corporate Cloud

Services

Corporate Network

Public Cloud:• Lower upfront

costs• No infrastructure

setup• Minimal

management

Private Cloud:

• Lower total costs

• Easier integration

• Greater control

• Quality of service

• Security

Both offer:

• High efficiency

• High availability

• Elastic capacity

Private Cloud

PaaS

• Cloud because– Agility– Quality of service– Efficiency

• Private because– Cost structure– Control over QoS– Control over security– Easiest evolution of existing expertise and practices

• Platform (PaaS) because– Best balance between minimizing what users build

and maximizing their flexibility and control

SOA/Shared Services

Grid/Dynamic Resourcing

Virtualization

Management/Automation

Management/Automation

Cloud Taxonomy

Public vs. Private Clouds

Workshops DailyIn the Middleware Lounge• Daily, 11:30 AM

Introduction to Amazon Web Services

• Monday 2:00 PM Developing with Oracle WebCenter and Oracle Content Management in Amazon Web Services

• Tuesday 2:00 PM Developing with Oracle WebCenter and Oracle Content Management in Amazon Web Services

• Wednesday 2:15 PM Developing with Oracle SOA Suite in Amazon Web Services

• Thursday 2:30 PM Developing with Oracle SOA Suite in Amazon Web Services

* Amazon will provide attendees with a $35 credit. However, you will need to enter a credit card number to open your account and to cover any time used beyond your credit.

Whether in a private or public cloud, Oracle offers the elements that make your development and data center integrated, comprehensive, and, open.