oracle iot/csp platform footprint & case studies · communications industry oracle iot/csp...

Communications Industry Oracle IoT/CSP Platform Footprint & Case Studies

Presenter: Cheng Kian Khor Global Industry Solution Leader – New Revenue Stream Enablers (M2M, Big Data) Communications & Media Industry Solutions Group | Oracle Industries Business Unit

Date: 15 Jan 2014

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2

Introduction


Machine to Machine

New Technologies | New Possibilities Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3


The Internet of Things


Overall M2M / IoT Market Opportunity

The role of M2M/IoT Application Platforms in the M2M solution stack (Source: Machina Research, 2013)

M2M/IoT Application Platform provides the ‘glue’ that intermediates between application developers, M2M connected devices and a range of niche and specialised M2M platforms and wider enterprise IT systems


Source: “Designing an M2M Platform for the Connected World”, Beecham Research, 2012

•  Value Added Service & Service Enablement Revenues outstrip Connectivity Revenues

Seizing the M2M Revenue Opportunity


BASIC CONNECTIVITY

DIFFERENTIATED OFFERS

M2M Core

M2M Applications

SER

VIC

E EN

AB

LEM

ENT

Ser

vice

Cap

abili

ties

Client Application

M2M Area Network

M2M Area Network

M2M Devices

Gateway

Direct Connection

VALUE ADDED SERVICES

Seizing the M2M Revenue Opportunity


Connectivity

Core Network

IoT/ M2M Applications

Ser

vice

Cap

abili

ties

Client Application

IoT/M2M Area Network

IoT/M2M Area Network

IoT/ M2M Devices

Gateway

Direct Connection

Business & Operations Support

IoT Application & Analytics Platform from Device to Data Center

Device Cloud

“Config & Connectivity

Management”

Application Enablement Platform

Application Analytics “Data driven

Decision Making”

Device / Gateway Platform

“Intelligence at the

Edge”

Oracle’s IoT Platform Enablers for Communications Service Providers


BASIC CONNECTIVITY

M2M Core

M2M Applications

Ser

vice

Cap

abili

ties

Client Application

M2M Area Network

M2M Area Network

M2M Devices

Gateway

Direct Connection

Network Control & Enablers

Device / Embedded Platform


Device & Analytics Cloud

Enablement Platform

Industry Applications and Ecosystem Partners

Business & Operations Support

Portal & Development Community



BASIC CONNECTIVITY

M2M Core

M2M Applications

Ser

vice

Cap

abili

ties

Client Application

M2M Area Network

M2M Area Network

M2M Devices

Gateway

Direct Connection

Network Control & Enablers

Device / Embedded Platform


Device & Analytics Cloud Enablement Platform

Industry Applications and Ecosystem Partners

Business & Operations Support Portal & Development Community


Utilities Automotive Healthcare Home Autom. Logistics . . . *

Embedded Java

Embedded Technology

Embedded Middleware

Event Processing & NoSQL

Technology & Systems

BI / Analytics & Big Data

API Management

Webcenter

Policy Management

Sub & Profile Management

Sales & Service Management

Charging & Billing

Products, Orders & Fulfillment

BPM & SOA

11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

•  Growing Volume of M2M Devices •  Support of a huge number of nodes (SIM, devices or

applications) •  Support millions of connections and transactions •  Bill based on device, data usage, API usage and

application layer metrics / events

•  Unlimited Monetization Flexibility •  Any access technologies (GSM, GPRS, SMS, USSD) •  Any device identifiers •  Volume discounts / tiered pricing •  Initial free / trial pricing

•  Value Based Pricing •  Bill per M2M application (eg. Telematics as a service,

health care as a service, Asset Tracking as a service)

IoT Service Monetization

Platform

Platform Connectivity

2-Sided Bus Model Volume Discounts

One Time

Traffic

Data Stream

API Usage

Device Fee

Copyright ©2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential 12

M2M Core

Appl 1

Access Network

Core Network (CN)

M2M Service Capabili9es(SC)

M2M Device

M2M Gateway

M2M Appl

M2M SC

M2M Device

M2M Appl

M2M SC

M2M Mgmt Func9on

Network Mgmt (NM) Func9on

Appl 2 Appl 3 Appl …

Transport Network

M2M Area

Network

M2M Device Domain

M2M Service Management Solution

•  Rapid service innovation & differentiation

•  Unified product catalog

•  Scalable ordering and activation

•  Low cost customer self care

•  Extreme charging scalability & flexibility

M2M Service Management

Unified CRM & BRM

Intelligent Policy & Charging Billing & Revenue Management

Fault Management *

BI & Reporting

Device Management *

AAA *

Rapid Offer Design & Order Delivery

* Partner Capability

Oracle Communications Service Fulfilment

Order & Service Management

Service Activation

Unified Inventory Management


Flexible and Scalable M2M BSS & OSS §  Example: Elastic Charging Engine

Unlimited rating flexibility - M2M, cloud, telco, data, voice… The Elastic Charging Engine on a single Oracle Exalogic Elastic Cloud system can process over 3 billion events per hour §  4 times the SMS traffic in the

world §  All the data traffic in the world

(on four systems)

Throughput Latency

3000

1000

2000

0

20

10

0

Ops/sec/core ms

Leveraging patent pending innovation and the massively parallel processing capabilities of Oracle Coherence


Service Exposure API’s as a Core Strategy

Source: Innovation:SDP APIs, Open Innovation, App Sotres, OTT and the Service Domain by Alan Quayle

•  Extend platform reach

–  60% of all listings on eBay.com added via their APIs

•  Enable self service and automation

–  SmugMug saves > $500K/year with Amazon S3 Storage

•  Capture eyeballs, build brand

–  Google Maps 300% growth vs 20% MapQuest

•  Go anywhere, client adaptation

–  Netflix now available on over 250 devices


M2M Core

Appl 1

Access Network

Core Network (CN)


M2M Device

M2M Gateway

M2M Appl

M2M SC

M2M Device

M2M Appl

M2M SC

M2M Mgmt Func9on



Transport Network

M2M Area

Network

M2M Device Domain

M2M Enabling Platform & Service Delivery Solution

•  Rapid partner ecosystem growth

•  Centralised service exposure layer

•  Policy enforcement & throttling

•  Scalable, resilient and secure

M2M Enabling Platform & Service Delivery

Oracle Communications Service Delivery (SD)

Oracle Fusion Middleware

SOA / BPM

Oracle Event Processing

WebLogic Suite

Oracle Coherence

Oracle Communications Services Gatekeeper

Oracle Identity & Access Mgt


Achieve IoT Scale using Platform Architecture Based on In-Memory Data Grid

§  Distributed caching §  Scalable extreme transaction

processing §  Real-time eventing, query, and

map/reduce aggregations §  Back-end data source offload §  Reliable data tier providing high-

availability to applications

End Users

M2M Applica1ons

Applica1on Objects

Cloud Infrastructure

Access Network

Devices

In-‐Memory Grid-‐enabled M2M PlaEorm


Key-Value Pair Database for IoT Operational Data

Scalable, Highly Available, NoSQL Key-Value Database Application

Storage Nodes Datacenter B

Storage Nodes Datacenter A

Application

NoSQL DB Driver

Application

NoSQL DB Driver

Application §  Ideal scalable, low-latency, high-

performance data store for M2M operational data

§  Simple Key-Value Data Model §  ACID Transactions at scale §  Transparent load balancing §  Horizontally Scalable §  Highly Available §  Elastic Configuration


Industry Applications & Ecosystem Partners

M2M Core

Appl 1

Access Network

Core Network (CN)


M2M Device

M2M Gateway

M2M Appl

M2M SC

M2M Device

M2M Appl

M2M SC

M2M Mgmt Func9on



Transport Network

M2M Area

Network

M2M Device Domain

Industry Applications & Ecosystem Partners

Oracle Fusion Middleware

Util

ities

Oracle DB / Technology

BI / DW Platform

M2M Technology Platform

Big Data Appliance

M2M Analytics Platform

Oracle Event Processing

Engineered Systems

Aut

omot

ive

Hea

lthca

re

Hom

e A

utom

.

Logi

stic

s

…*

* Includes partner/ISV application ecosystem

•  Reduce time/cost to market •  Oracle and Java Developer Community Java Embedded

Suite

Embedded

DB

Device & Gateway Platform

Embedded Middleware

Embedded Java

Embedded Technology


Portal / Development Community

Raspberry Pi • 700 MHz ARMv6 • 256MB RAM • HDMI, DSI, Composite VideoCore IV, 3.5mm Audio Jack • 2 USB 2.0, SD / MMC/ SDIO • 10/100 Ethernet • 3.5 Watts @ 5V • Cost: $35 + Power Cord


Case Studies


§  Provides embedded and aftermarket vehicle telematics services, leveraging a suite of integrated Oracle solutions

§  Support for new B2B2C business models §  14 days to bring a new offering to market

now reduced to 1 day §  Siebel CRM §  Oracle Communications BRM §  Oracle SOA, AIA, BI / Analytics

§  Telematics Service

Oracle@Verizon Telematics (Previously Hughes Telematics)


Oracle@Telenor Connexion

https://emeapressoffice.oracle.com/Press-Releases/TDC-Telenor-Connexion-and-TeliaSonera-among-More-Than-60-Communications-Companies-Worldwide-to-Select-or-Extend-Use-of-Oracle-Communications-Software-in-First-Half-of-Fiscal-Year-10c2.aspx


Oracle@Jasper Wireless - Tekelec Press Release

http://www.tekelec.com/press-releases/jasper-wireless-deploys-tekelecs-policy-server-to-enable-global-machine-to-machine-services.aspx


Oracle@Telecom Italia – Service Exposure Platform for M2M

SIM

Call Center

SOS Naviga1on Insurance Traffic Others Services

Travellers and cars services

• Voce • Messaggi • Dati

Service Exposure

External Service Provider (es. infotainment)

Agencies for urban traffic control

Connectivities Services and Telco Capabilities

!  Scope of the work is to provide a telema1c plaEorm in automo1ve context, where a vehicle on-‐board plaEorm is connected with the mobile network.

!  The framework is used to expose IT and network capabili1es to external Service Provider.

!  Service Providers are players of the

automo1ve domain (assistance for both the travelers and cars, traffics management, insurance services, etc.).


Oracle Java@Qualcomm, Deutsche Telekom IoE

Verizon Telematics Detailed Case Study

•  Verizon Telematics Presentation

Oracle’s IoT Platform Enables CSP to Grow IoT Wallet Share and Move Up Value Chain

IoT – Multiple devices in rich interaction, aggregating data, and participating in business processes Enabled by IoT platform

M2M – Device connected to application over communications network for data monitoring or remote control 1:1 interaction – an application silo

From M2M To IoT


Why Oracle

Enabling PlaGorm & Service Delivery

Service Management

Applica9on Development & Analy9cs PlaGorm

From Device to Datacenter

Differentiated M2M offers, charging and business models

Enabling platform for scalable, resilient, modular and secure M2M applications

Rapid time to market and reduced development cost for new M2M applications

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