oracle fusion data hub

7/29/2019 Oracle Fusion Data Hub

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ORACLE DATA SHEET

ORACLE FUSION CUSTOMER HUB

SOURCE FOR CLEAN ENTERPRISE

DATA

KEY FEATURES

Effective closed loop data quality

management

Consolidated Data Governance

Dashboard

Flexible duplicate resolutionmechanisms and comprehensive history

What-if analysis in data management

Declarative business policy specification

Integrated data quality metrics

Customer model that is comprehensive

and easily extensible

KEY BENEFITS

Drive more revenue by improving cross-

sell/upsell, customer retention,

campaign response rate and reducing

sales cycle times

Increase operation margins by reducing

IT costs, cost credit risks and non-

compliance risks

Do more with less resources by

enhancing staff productivity in Call

Centers, Field and Data Management

Oracle Fusion Customer Hub enables companies to drive more revenue,

improve operational margin and efficiency, do more with less resources

through improving IT agility, improving risk and regulatory compliances by

managing and providing uniform customer data over the full customer

lifecycle: capturing customer data, standardization and correction of names

and addresses; identification and linking of duplicate records; enrichment of

the customer profile; facilitate enforcement of compliance and risk policies;

and the distribution of the single source of truth best version customer

profile to operational and analytical systems.

Take the complexity out of maintaining clean, accurate customer data.

Fusion Customer Hub is a comprehensive master data management solution for customer

data that unifies customer data across multiple business units and functionally disparate

systems within the enterprise to be the source of truth for customer information.

Fusion Customer Hub is the first enterprise grade master data management solution on the

cloud, supporting both on premise and SaaS deployment with the single codeline. Fusion

Customer Hub is part of the Fusion master data management suite, the only true multi-

domain MDM solution that is not only purpose-built but also can be easily leveraged as a

framework for mastering additional domains.

Fusion Customer Hub is a solution that takes the complexity out of maintaining clean,

accurate customer data to provide a trusted, authoritative source of customer information

across the enterprise. Using pre-built integration components, the application takes the

complexity out of the maintenance of clear, accurate customer data.

Figure 1. Overview of Fusion Customer Hub Components and Capabilities


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Comprehensive, Trusted Party Modeling

Fusion Customer Hub provides a comprehensive customer data model with the aim to ensure

capability to use one single party record to present a physical entity in the real world, be it

person, or organization, in B2B, B2C, or B2B2C scenarios, not just customers, but also

employees, partners, suppliers, competitors etc. Different profile attributes related to various

aspects of the customer can be tracked and segmented with the party usage model, for

example, a customer can be also a reseller, competitor, supplier, with different profile

attributes tracked and managed.

Fusion customer data model enables modeling of any types of relationship between two

parties, and track contact points (address, phone, email, SMS, IM, social network etc)

associated with the relationship only.

The data model delivers capability to simultaneously manage multiple corporate hierarchies

and to model multiple relationships between two parties. The same corporate entity can

participate in multiple hierarchies, for example, the legal structure and the management

hierarchy. The same pair of parties can maintain multiple relationships, such as

contact/employee vs board member. A graphical user interface is provided which enables

efficient browsing and management of hierarchies and relationships.

In order to understand the customer life cycle, Fusion Customer Hub captures complete

history of all customer information, including versions of corporate hierarchies. This allows

you to better understand the evolution of customer information and relationships, providing

a foundation for more in depth analysis and proactively respond to customer behavior and

changes.

Figure 2. Comprehensive Customer Profile and Relationships in Customer Center

Pervasive and Embedded Data Quality

Fusion Customer Hub provides the capability to manage a customer record over its complete

lifecycle from analyzing/measuring the quality of customer data, to identifying potential

duplicates, merging them, standardizing the record, cleansing and validating the address,


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updating the record over time, enhancing it with third party data, and monitoring data quality

over time.

Fusion Customer Hub embeds customer data quality metrics and dashboards to provide a

snapshot as well as the trend of data completeness. The dashboards also provide direct links

on each individual record to enable immediate corrective actions.

Figure 3. Data Completeness Analytics embedded in Steward Dashboard

Fusion Customer Hub uses an embedded data quality engine to provide sophisticated

matching, address validation capabilities, which are enabled in all the data entry methods

within the application, whether the data entry is accomplished via UI, batch import or real

time integration.

Once potential duplicates are identified, Fusion Customer Hub provides two mechanisms to

resolve the duplicates. Data stewards can either physically merge the duplicate records, or

link them. In the link scenario, each individual record would remain untouched in theapplication and can be used in future transactions while a duplicate relationship/link is

established between the records. With merge, only one record would remain, the rest of the

duplicates are no longer able to be associated with new transactions. This provides flexibility

and satisfies companies various business situations.

If a company decides to merge duplicates, a guided task flow is available to facilitate

resolution of conflicts and preservation of best information after merge. The task flow

guides the data steward to select the master record, identify the values for each attribute to

be preserved, and determine appropriate actions for important child entities such as address

and relationships.


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Figure 4. Attribute Mapping Step in Merge Override Flow

Effective and Efficient Data Governance

Fusion Customer Hub provides an integrated customer data steward dashboard with

embedded analytics as entry point for all steward day to day functions.

Figure 5. Customer Data Steward Dashboard with Embedded Analytics

There is integrated simulation capability for data management tasks such as bulk import anddata cleansing to enable further what-if analysis and review before the data is committed to

the application.


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Figure 6. Results of an Address Cleansing Batch Run in Simulation Mode

A Data Steward Manager can also assign data management tasks to appropriate stewardbased on workload, experience, expertise and availability criteria, thus better managing theproductivity of the steward team.

In order to prevent erroneous consolidation of customer records, Fusion Customer Hubutilizes the underlying business rules engine to declaratively specify merge policy andexecute during runtime before each merge request can be processed. This enables FusionCustomer Hub to centrally enforce business policies for all merge transactions across the

enterprise.

Fusion Customer Hub records all changes to customer data, including updates, deletes,merges and links, to provide comprehensive lineage and history on individual customer aswell as a solid foundation for any future reversal/rollback actions needed.

In addition to keeping comprehensive history of the customer data, Fusion Customer Hubalso tracks all data management decisions, such as whether two records should not beidentified as duplicates. This way, data management tasks only need to be performed once.

Easy to Create, Consolidate and Share Trusted Data

Fusion Customer Hub is fully compliant with Service Oriented Architecture and is built on

standard based middleware components.Fusion Customer Hub is fully compliant with

Service Oriented Architecture and is built on standard based middleware components. It

provides composite and granular services along with flexible and extensible interface for

other applications to access and manipulate the data and business logic in the master

application. Fusion Customer Hub also leverages an embedded Extract-Transform-Load

(ETL) tool for high volume bulk data import/export.

For more information about Oracle Customer Hub, visit oracle.com/goto/mdm or call +1.800.ORACLE1 to speak to an Oracle

representative.

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oracle fusion data hub

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