oracle bi strategy

Drive Better Business Outcomes with Real-time Insight and Action Anywhere, Anytime

Jos Pohner, Business Development Manager

Greg Rakers, Senior Sales Consultant

Wouter van der Brugghen, Pre-Sales Director


Program Agenda

Oracle’s Analytics Vision

Delivering In-Memory Analytics

Beyond Structured Data

Summary and Questions


Program Agenda






Program Agenda


– Strategy

– BI Foundation (BIF)

– BI Enterprise Edition (OBIEE)

– BI Applications (OBIA)


Program Agenda


– Strategy





The Race to Gain Insight

25% 26%

28%

50%

2007

2008

2009

2014?

Gartner BI Summit, 2011

*Source: Gartner


Dark Reality – Complex Analytic Infrastructure is the Norm


Challenges Acknowledged by Companies

Too many decisions are based on inaccurate / incomplete data

Difficult identifying operational inefficiencies

Demand for timely and accurate facts

Growing volumes of organizational data is under used

Addressed by ‘Ex-celerated’ Insight

Source: “….Magnifying the Analytic Impact”,

Aberdeen Group, 2011


Analytics Strategy

Right Information

•At-a-glance

•Rich content

Right Person

•Role specific

•Secure

•Everyone

Right Time

•Fast

•Push or Pull

•Online or Offline

Right Format

•Mobile

•On-Premise

•Embedded

•OLAP, MOLAP, Discovery

Right information to the right person at the right time in the right format


Program Agenda


– Strategy





<Insert Picture Here>

Solution Overview: Oracle BI Foundation


Benefits

– Richest end-user experience

– Translate insight to action

Unique features

– Most complete

Oracle Business Intelligence Enterprise

Edition

Oracle Business Intelligence Publisher

Oracle Essbase & Essbase analytics link

Oracle Scorecard & Strategy management

– Most integrated

– Unrivaled performance & scalability

Oracle Business Intelligence Foundation Integrated Suite of Tools Improves Decisions

Office Integration Scorecards

Secure Search

Rich Visualization

Embedded in Apps

Interactive

Mobile Tablet


Oracle Business Intelligence Foundation Best in class Query Analysis Interface

Powerful dashboards – Visually appealing

– Intuitive

– 100% thin client

Across all styles of analysis

– ROLAP, MOLAP, Scorecards, Reporting,

Collaboration, Actions

Across all data sources – Simplified model for users

– Federated data access

– On-the-fly calculations, even with complex share and

time series

– Custom members & groups

– Share, collaborate, & publish

– Consistency & alignment


Immersive Mobile Experience

• New user experience

• Quick access to frequently used

information

• New gestures - including using the

one-finger swipe, two-finger pinch,

tap-and-hold, and tap-and-drag

• Offline access to content with fine-

grained security to grant or revoke

privilege

Fastest Time to Mobile Value. No Additional Development


Oracle Business Intelligence Publisher

Benefits – Make your data stand out with pixel-prefect

reports and dashboards

– Create layouts via the Web or in familiar

desktop tools

– Go beyond tradition reporting and create all

types of highly formatted documents

Unique features – Multiple report document types

– Interactive reporting for web

– High volume scheduling and bursting to print

and email

– Reports can be viewed using iPad

– Pre-integrated with 20+ Oracle Applications

– Broad data source coverage

Single Platform for Authoring, Managing & Delivering Interactive Reports


Benefits

– Merge EPM and operational results

– Build KPI definitions based on existing BI structure

– Present strategy in terms that can be understood and

acted upon

– Make high-level, strategic information accessible and

actionable across the extended enterprise

Unique Features

– Graphic visualizations - strategy maps & trees, cause

and effect maps, contribution wheel (patented)

– Collaboration – initiatives, threaded discussions,

related documents, action links, KPI agents

– Performance tracking - against target / trending,

threshold assessment.

Oracle Scorecard & Strategy Management An Interactive and Collaborative Environment


Benefits

– Enables ‘speed of thought’ modeling of alternative

scenarios

– Simplifies the forecasting and variance analysis

processes

– Secure, shared, single version of the truth

– Centralized functions, calculations, aggregations

Unique Features

– Use the same familiar tools - Excel, Word, PowerPoint

– A centralized enterprise-scale solution

– Financial & time intelligence

– In-Memory performance

Oracle Essbase Forward Looking Analytics

OBIEE Microsoft Office

Oracle Essbase Server

• Enterprise scale

• Optimized multidimensional storage

• Over 300 analytic functions

• Financial, time and calendar intelligence

• Read/write/write back

• Trickle feed


Intelligent Decision Cycles In the Organization Pervasive Insight-Driven Management Processes

• Shared KPIs

• Shared Metrics & Targets

• Consistent Metadata

• Tie Strategy to Operations

Drive intelligence decision cycles across all levels of

management from strategy to operational execution

STRATEGIC

PLANNING

OPERATIONAL


Complete.

OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications

(Oracle, SAP, Others)

Excel XML/Office

Business Process

OLAP Sources

Exalytics Exadata

Unstructured & Semi-Structured

Interactive Dashboards

Reporting & Publishing

Ad-hoc Analysis

Detect & Alert

Office Integration

Search Embedded Data Integration

Mobile Scorecards Collaborate


Open

Common Business Intelligence Foundation

OLTP & ODS Systems




Excel XML/Office

Business Process

OLAP Sources

Exalytics Exadata




Ad-hoc Analysis

Detect & Alert

Office Integration




Integrated

OLTP & ODS Systems




Excel XML/Office

Business Process

OLAP Sources

Exalytics Exadata




Ad-hoc Analysis

Detect & Alert

Office Integration



• Common Metadata Foundation across all Data Sources

• Common Security, Access Control, Authorization, Auditing

• Common Request Generation and Optimized Data Access Services

• Common Clustering, Workload Management, & Deployment

• Common Systems & Operational Lifecycle Management

Common Enterprise Information Model


Build Once, Deploy Anywhere

Office Integration

Ad-hoc Analysis

Scorecards

Secure Search

Strategy Maps

Geographic Visualization

Embedded in Applications


Scenario Analysis

Production Reporting

Business Processes

Predictive Analysis Tablet / Mobile


Program Agenda


– Strategy





DASHBOARDS&

REPORTS

• Prebuilt best practice

library

• “One size does NOT fit all”

SUBJECT AREAS

• Many metrics and dimensional attributes not

surfaced by prebuilt dashboards and reports

• Possibilities are endless

• Incremental work to build tons more content

from this foundation

BI is more than just dashboards and reports


9


What is an Oracle BI Application? Integrates Data for Analysis and Reporting

• Pre-built integration of data from Oracle EBS, PeopleSoft, Siebel, JD Edwards, SAP and other sources into

an integrated data warehouse optimized for analysis

Provides User-Friendly Analytic Model of Enterprise Information and Metrics

• Embedded best practice calculations, metrics, and KPIs

• Easy for business people to access, analyze, and use the information

Delivers Personalized Performance Dashboards for Everyone

• Thousands of pre-built dashboards, reports, and alerts by business function and role

1

2

3

1 2 3


BI Applications – Rapid Performance Insight

CRM ANALYTICS

AND OTHER OPERATIONAL AND ANALYTIC SOURCES

SOURCE ADAPTERS:

SALES

• Pipeline Analysis

• Forecast Accuracy

• Up-sell/Cross-sell

• Cycle Times

• Lead Conversion

• Sales Team Effectiveness

MARKETING

• Campaign Effectiveness

• Customer Insight

• Product Propensity

• Market Basket Analysis

• Campaign ROI

SERVICE & CONTACT

CENTER

• Service Effectiveness

• Customer Satisfaction

• Resolution Rates

• Service Rep Efficiency

• Service Cost

• Service Trends

PRICE

• Price Segments

• Price Waterfall Analysis

• Deal Life Cycle

• Deal Desk Analysis

• Product Pricing Performance

LOYALTY

• Member Demographics

• Membership Trends

• Promotion Cost

• Promotion Effectiveness

• Points Analysis

ERP ANALYTICS

FINANCIALS

• General Ledger

• Accounts Receivable

• Accounts Payable

• Cash Flow

• Profitability

• Expense Management

PROCUREMENT &

SPEND

• Direct & Indirect Spend

• Buyer Productivity

• Contract Compliance

• Supplier Perf.

• Purch. Cycle Time

• Employee Expense

SUPPLY CHAIN & ORDER

MGMT

• Revenue & Backlog

• Inventory Analysis

• Fulfillment Status

• Customer Status

• Order Cycle Time

• BOM Analysis

PROJECTS

• Project Funding and Budget

• Product Cost

• Project Revenue

• Project Billing

• Project Profitability

HUMAN

RESOURCES

• Employee Productivity

• Compensation

• Talent Management

• Recruiting Analysis

• Learning Analysis

• Workforce Profile

MANUFACTURING

• Plan to Produce

• Work Orders

• Inventory and WIP

• Quality

• Resource Usage

• Bill of Material

• Costing

ENTERPRISE ASSET

MANAGEMENT

• Maintenance History

• Maintenance Costing

• Asset Genealogy

• Breakdown & Preventive

• Quality

• Inventory

ORACLE BUSINESS INTELLIGENCE FOUNDATION

http://www.siebel.com/

http://www.sap.com/index.asp

http://www.peoplesoft.com/corp/en/public_index.jsp


Analytic Workflows – Financial Analytics

Target collection efforts to reduce overdue

balances

How long is the underlying overdue balance pending?

Maximize cash flow

Drill to Detail

Business Objectives/

Issues

Gain

Insights

Take Action

Who are the customers?

Drill to

overdue invoice detail

Is overdue balances trending up?

Is DSO on target?


Build from Scratch with Traditional BI Tools

Oracle BI Applications

Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Prebuilt DW design, adapts to your EDW

Role-based dashboards and thousands of pre-defined metrics

Easy to use, easy to adapt

Weeks or Months

Back-end ETL and Mapping

DW Design

Define Metrics & Dashboards

Back-end ETL and Mapping

DW Design

Define Metrics & Dashboards

Training / Roll-out

Training / Rollout

Months or Years

Results Faster time to value

Lower TCO

Assured business value

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Speeds Time To Value and Lowers TCO

Applications CRM Financials Human

Resources

Supply Chain &

Order Mgmt Manufacturing

Enterprise Asset

Mgmt

Procurement

& Spend Projects

EBS R12.x NEW Service only NEW NEW

EBS 11.5.10 Service only NEW NEW

PSFT 9.1

PSFT 9.0

PSFT 8.9

JDE E1 8.11SP1

JDE E1 8.12

JDE E1 9.0

JDE E1 9.1 NEW NEW

JDE W A9.2

SAP R3 4.6c NEW NEW

SAP ECC 6.0 NEW NEW

IBM Maximo 6.2 NEW

Fusion Apps NEW NEW NEW NEW NEW NEW

Siebel 8.2.x

Not Applicable Siebel 8.1.x

Siebel 8.0

Siebel 7.8

Matrix shows operational applications supported by Oracle BI Applications ETL. To see which specific operational application modules are supported, and by which specific BI Apps, see product documentation

BI Applications OLTP Coverage


Start Simple and Evolve Your BI Strategy Single BI Foundation For All Analytic Functionality

Operational Reporting


Scenario Analysis

Strategic Scorecards

Process Integration

Predictive Analytics


Program Agenda


– Strategy





Program Agenda






Oracle Exalytics

Spans Relational, Multi-

Dimensional, and Unstructured

Analysis, Combined with Financial &

Operational Planning

– In-Memory Optimized Hardware

– In-Memory Oracle BI, TimesTen,

Essbase, and Endeca

– Several In-Memory Software Innovations

Tightly integrated with Exadata and

Big Data Appliance

First In-Memory Engineered System for Analytics


Extreme Insights 4 Intel E7-4870

40 cores total

1 TB RAM

1033 MHz

40 Gbps InfiniBand (2 ports)

10 Gbps Ethernet (2 ports)

1 Gbps Ethernet (4 ports)

3.6 TB HDD

COMPUTE

MEMORY

NETWORKING

STORAGE


Full Range of

Analytics

Analytical Tools

ROLAP MOLAP Unstructured

Analytical Engines

Unstructured

Analytics

Reporting &

Analysis

Modeling &

Planning

Predictive

Analytics

Tapping into Diverse Analytical Styles


• Adaptive In-Memory cache stores &

computes analytic data all in-memory

– >10X Responsiveness and Throughput

– 3-5X Columnar Storage and Compression

• Cache algorithms ensure frequently

used data is always in-memory

– Guaranteed Sub-Second Interactivity

– Summary Advisor automates aggregate creation and management

• Immersive desktop and mobile user

experience

Adaptive In-Memory Cache

(TimesTen)

Oracle Business Intelligence

Dense

Visualizations

Summary

Advisor

OLTP DW /

Data Mart Custom

Exalytics

In-Memory

Machine

Oracle Exalytics In-Memory Reporting & Analysis


Planning & Profitability Management

Highly accelerated planning cycles

– Re compute cubes in Minutes vs. Days

– More users, more granular scenarios, more powerful

what-if modeling

Planning and performance management at

the speed of business

– 80X Faster Reads, 20X Faster Writes, and 5X more

Concurrency

– Deeper structures, more dimensions, and complex

allocations

– Lower TCO through application consolidation

Fully certified to work with Oracle Hyperion

Planning

In-Memory Cache

Oracle Essbase

Smart Storage

Manager

Lock

Manager

Leveraging Oracle Exalytics


Program Agenda






The Challenges of Unstructured Data

DATA IS GROWING

IN VOLUME

AND DIVERSITY

DATA CAN BE DIRTY OR

OF UNCERTAIN VALUE

Websites Social Media Text in Enterprise

Applications

Enterprise Content Systems,

File Systems, Email Big Data

80% UNSTRUCTURED

Business Intelligence

and Data Warehouses

20% STRUCTURED

XML

A MOSTLY TEXT, AND

DIVERSE SCHEMAS


Organizations Need Help to

Bring together diverse and unstructured

data sources

Easily explore those sources to draw new

insight and meaningful conclusions

Quickly analyze to make more informed

decisions

In an intuitive, easy to use manner without

burdening IT.


Unstructured Analytics

Oracle Endeca Information Discovery

Unique Features

– Contextual Search, Navigation, Analytics

– Dynamic Data and Metadata

– Content Acquisition and Text Enrichment

– In-Memory Performance

Benefits

– Unprecedented Information Visibility

– Leverage Existing BI Investments

– Self-Service Data Discovery

– Reduced IT Costs, Better Business Decisions

Rapid, intuitive exploration and analysis of data

from any combination of structured and unstructured sources


What is Data Discovery? Simplified

Quickly explore all relevant data

Advanced search

Faceted navigation

Analytics

Structured

Semi-structured

Unstructured

Even messy data is ok

Beyond the data

warehouse

Relationships

undefined or unknown

No pre-defined model

required

Rapid, iterative change


No Pre-Defined Model

Custo

mer

Pro

duct

Cale

ndar


Interactive Exploration and Discovery

User experience optimized to foster discovery

Advanced Search

• Search look-ahead

• Spell-correction

• Data-driven filtering

Visual Analysis

• Charting & crosstabs

• Geographic visualization

• Tag clouds

Faceted Navigation

• Select attributes, like a web site + +


Q&A


Program Agenda





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