opulent ambassdor handbook

9
GOLFER Opulent The BREAKDOWN

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The Opulent Golfer is an online, global travel/leisure/lifestyle magazine that caters for golfers and non-golfers around the world, both amateurs and professionals. While the publication has an undeniable focus on golf, we realize that behind every great golfer stands an equally great non-golfer. This Ambassador Handbook is for anyone wanting to join our company.

TRANSCRIPT

GOLFER

OpulentThe

BREAKDOWN

ENTITIES GOLFER

OpulentThe

The Opulent ProgrammeGlobal Travel Service Programme

The Opulent GolferBucket List WebsiteQuarterly Online Flip MagazineMonthly NewsletterSocial Media

The Opulent CharityAnnual Charity Program

“To create Opulent, universal platforms through which any individual, busi-ness and organisation can be heard. The idea behind all entities is to keep them as simple yet sophisticated as possible.

Our three current pillars are the Opulent Golfer online platform (magazine, website, newsletter, social media campaign) , The Opulent Charity, and The Opulent Concierge Programme (coming soon).

The Opulent Golfer

Online Bucket List - Designed to enable everyone to suggest Bucket List ideas, to which we can attach brands, businesses, locations, services, etc.

Monthly Newsletter - Promotes the online magazine, our latest Strategic Part-ners, Bucket List ideas, and other products and services.

Quarterly Online Magazine - Broken into 6 regions (Africa, Americas, Asia, Aus-tralasia, Europe and Middle East). We look at promoting our Partners from each region while delivering interesting quality content and stories. The magazine also will cover various categories: Gadgets, Travel, Health, Sport, Events, Photography, Fitness and more.

The Opulent Charity

The Opulent Charity is a one of its kind initiative: it has no sta� or other over-head costs. 10% of our revenue goes to this fund. Overseen by Kirkman Lan-fear Accounting, all funds minus a management fee are divided among the charities (3 to 5) at the end of each calender year.

New charities are chosen at the beginning of each calender year.

The Opulent Programme

The Opulent Programme is a global travel service that handles vacations, golf bookng, impossible event tickets and more. With strategic partnerships with opulent tour operators through to private jet and super yacht charters we can arrange a trip of a lifetime.

CONCEPT

WEBSITE FACT: Averaging 62% new visitors per week (As of March 2013)

“Keep it simple stupid”We have split the world into 6 regions and have Opulent Golfer Ambassadors working in each region.

Our regions:

AfricaAmericasAsiaAustralasiaEuropeMiddle East

Through our opulent universal platforms we can reach every content in the world through many di�erent channels. This makes us extremely special to partner with. What we under-stand is that every individual, business, company and organi-sation is di�erent. They also have di�erent needs depending on their location.

OUR WORLD

REGIONS6

WEBSITE FACT: Average site dwell time: 9 minutes (As of March 2013)

“Get busy living or get busy dying.” - Stephen King

In business, if you are not moving forward, you will be fading away. In today’s modern world, things move at incredible speed and if you are not moving with these development, you will be left in their wake.

We believe that partnering with us can o�er you a plethora of di�erent ways to ensure your voice is heard while making your brand visible - globally and locally.

WIN-WINWhy do we stand out from the crowd? Unlike others who have products and plans, we have none. We pride ourselves on being open to creating indi-vidual, tailor-made win-win solutions for each and every Partner. No client is too small for us, and no client is too big.

PARTNERS

WEBSITE FACT: Average over 300 new site visitors per week

50 OPULENTGOLFER TWEETS =

10,767IMPRESSIONS

FACTS

REGIONS6TWEETS50=10,767IMPRESSIONS

6 to 9 min site dwell time

Average over 300 new site visitors per week62.44%

new visitors per week

1TWEET reaches1,920 accounts

Just a numbers game.

Worldwide database of

100,000 and growing

2013 REGION BREAKDOWNEach Ambassador will be assigned to one sector. This does not limit an ambassador from sourcing content, articles, clients, part-ners from other regions.

Per Quarterly Online Magazine Targets

* 1 Golf courses

* 1 article, story or feature per issue. Stories should be accompa-nied by quality high resolution images, wether taken by the Am-bassador or not. Word count: 800 words per story. US$500 per story when submitted with images, US$350 without images.

* 4 Advertisers

* 1 Strategic Partner

Monthly Website Targets

* 2 Monthly News�ash articles

* 2 Monthly Newsletter articles

* 2 Event Calendar listings

* 2 Bucket List listings

* 1 Website Partner per quarter

All information supplied by Ambassadors must follow the speci�-cations in the Media Pack.

All content submissions must be emailed to the Editor-in-chief, Miriam Mannak, using [email protected]. Content must be approved in writing via email by Miriam Mannak.

2013 WEBSITE PRICING

- News�ash US$150Full website page on the news�ash section with content, images, links and downloads.

- Monthly Newsletter (12 slots) US$500 per newsletterArticle mentioned in newsletter with external links. One page on the website (News�ash) with content, images, links and down-loads.

- Event Calendar Listing US$250Listing on the events calendar with full page with event descip-tion, dates, times, costs, images, links and downloads.

- Bucket List Listing US$500Full website page with images, content, links and downloads. Main image displayed under selected regions.

- Site Partner US$5000 per annumLogo on partners page, full website page with images, content, links, downloads. Logo on monthly newsletter, 4 news�ash list-ings, 4 event calendar listings and 4 bucket list listings.

Additionals: - Social Media Campaigns (Facebook, Twitter, LinkedIn, etc)- Front Page Slider

All requests for discounts, exclusivity or quote queries must be emailed to [email protected].

All discount must be approved in writing via email by Christopher Haigh.

The Opulent Program

[email protected]

www.theopulentgolfer.com

twitter.com/opulentgolfer

facebook.com/theopulentgolfer

www.theopulentcharity.com