optimizing content for discovery and conversion
DESCRIPTION
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.TRANSCRIPT
OPTIMIZING CONTENTFOR
DISCOVERY & CONVERSIONSean Jackson
IS SEO DEAD?IS SEO DEAD?
PROOFMost respected SEO professionals consider themselves Content Marketers. Why?
Youtube, Facebook, Twitter, LinkedIN, Pinterest have optimization potential. Is it SEO or Social Media Marketing or a combination of both?
What matters more; the SERP ranking or the conversion of visitors to a CTA?
ON-SITEOptimization
EXTERNALOptimization
Optimizing ContentDiscovery & Conversion
Edit HeadlinesReview In-Links
Improve CTALists to Individual
PostsRevamp
Keywords
Low cost services from Google and Survey Monkey
1.Downloadable report from your site2.Infographic highlighting the key data points3.Presentation deck uploaded to sites like SlideShare.net4.Narrated presentation deck on YouTube5.Webinar discussing the results of the analysis6.Press release detailing the analysis7.Guest posts on the results of the research8.In-person speaking opportunities to present the data
@seanthinks
#OCDC