opticon 2015-the membership economy
TRANSCRIPT
@robbiebax #opticon2015
THANKS JESSIE!
@robbiebax #opticon2015
@robbiebax #opticon2015
WHAT IS THE
MEMBERSHIP ECONOMY
?
@robbiebax #opticon2015
@robbiebax #opticon2015
SELF-‐ ACTUALIZATION
ESTEEM
SOCIAL
SAFETY
PHYSIOLOGICAL
Maslow’s Hierarchy
@robbiebax #opticon2015
@robbiebax #opticon2015
@robbiebax #opticon2015
@robbiebax #opticon2015
@robbiebax #opticon2015
WHY
NOW ?
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@robbiebax #opticon2015
SUPERUSER Crea>ng a
@robbiebax #opticon2015
SALESFORCE
MVP
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@robbiebax #opticon2015
MEAN FOR YOUR CUSTOMER
WHAT COULD THE
MEMBERSHIP ECONOMY
?
@robbiebax #opticon2015
THINK, PAIR, SHARE
@robbiebax #opticon2015
WHAT PROMISE JUSTIFIES A
“FOREVER TRANSACTION”
?
@robbiebax #opticon2015
Online Subscrip>on Companies
Online Communi>es
Organiza>on with loyalty programs
Mainstream Membership Businesses
Small Businesses and Consultancies
Nonprofits, Professional Socie>es & Trade Associa>ons
@robbiebax #opticon2015
THE AMAZONSTORY
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@robbiebax #opticon2015
NOW
WHAT ?
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@robbiebax #opticon2015
MINDSET Membership is a
Not a
PRICING STRUCTURE
@robbiebax #opticon2015
READ ALL ABOUT
IT!
