OPERATION REBRAND ME

a social media strategy

Summary

● OPERATION REBRAND ME is a social media strategy to rebrand my social presence.

● There are 3 stages, but the main focus is the Initial Stage.

Initial Stage

● Website● Social Media Platforms

o Twittero Tumblr

● “Official Launch Date”: July 15, 2015● Analytic Tools: Google Analytics &

Sprout Socialo Insightly (maybe)

Goal● Twitter & Tumblr: gain 1-2 followers per month.

o Instagram: TBD● Be more transparent and engaging in social

media● Have writings posted on ForHarriet, Medium,

Black Millennials, and Huffington Post.● Become an expert in a field/industry not yet

created (e.g. social media/nerd anthropologist)● Use my undergrad in anthropology for

something meaningful.

Website

MissionWhile using an anthropological framework, BRITTNEY THE BLERD is about creating content that will inform people about television and films how it impact fan/nerd culture and vica-versa. Also to use social media as an example on the influences of fan culture with a light-hearted humor as a bonus.

Content Examples● In The Week: articles Brittney read in the week.● In Retrospective: opinions on the lasting impact of long-

running TV shows or shows that ended five or more years ago.

● Blackapiece Theatre: original thoughts/reviews on black films and the evolution of the “genre” over the years.

● TV/Film Reviews: anthropological reviews of TV and films she is currently watching.

● Analysis of Fandom: praises and criticisms of fan/nerd culture and fandom as a whole and individual fandoms. o Supernatural, Sherlock, Law and Order: Special

Victims Unit, and Hannibal.

Twitter● Twitter is the place

to post semi-personal ideas and beliefs in 140 characters or less.

● Follow the 3 P’s: Personal, Third-Party, & Promotion.

● Goal: post 3 tweets & 1-2 followers per month.

Tumblr● Tumblr is the place of fannish

ideas and behavioral, including some personal beliefs...in the visual aspect.

● Reblog or/and post 5 times per day.

● Connect with communities and fans with similar and different taste in fandoms or ideas.

● Set-up an “Ask the Blerdster” box on Tumblr, so people can ask questions.

● Goal: 1-2 followers a month.

● Website/blog: 20 views on first post

● Twitter: 3 new followers o Tweets are

following the 3Pso Engage with more

people.● Tumblr: work-in-

progress

Results