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How to Conduct an Effective “Open House”

Presented By -

Nirav Vakharia – Broker Owner @

What is an ??

Open houses are a long-standing tradition in the sale of residential real estate to expose more people to a home put up for sale.

Open houses are normally held on weekends to capture more traffic because most people are off work on weekends.

A real estate agent often suggests to his clients that they open their home up for an open house if he thinks that inviting the public to tour the home will help sell it.

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6 Important Steps for an …

Selecting the Right Property for open house

Pre open house Preparations

Marketing for More Visitors

Unique Experience during site visit to the customers

Recall Value of your Brand and Property

Follow Up Mechanism for results

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Right Property for an ..

It is critical to select the right property for Open House.

Rightly Priced

Property has to be in a well maintained

condition

Clear Title and Papers of the property

In Demand Community / Area

Semi Furnished/Furnished properties get better results

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The Property We Selected…

Exterior Elevation

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The Property We Selected …

Garden Space

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The Property We Selected …

Formal Living Room

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Preparations before the

Getting the Property Ready & Presentable:

Cleaning of the Property

Watering of Green Areas

Getting the Marketing tools ready:

Flyers/Invitations/Brochures ( Design Centre )

Open House Post Cards to invite neighbours

Getting the Tools for a Unique Experience to the Clients coming on site:

Music system, Air Freshener, Candies, Refreshments, Water, Sitting arrangements

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Innovative Marketing for More Visitors to the …

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Go All Out !!!

Target maximum triggers to attract and invite:

Neighbours, Potential Buyers, Potential Sellers, BA Prospects, RE/MAX Affiliates

Trigger 1: Print Media

Target the Press medium with the best response in your city for properties and make your AD

Stand OUT !!

Innovative Marketing for More Visitors to the …

Trigger 2: Web Presence

Iconnect Listing Upload: First step to gaining Web advantage.

Slideshare: http://www.slideshare.net/haritparikh5/high-endluxurious-4-bhk-bungalow-for-sale-in-manekbaug-society

Face book:

• Create a Face book Open House Event and Invite maximum Friends

– At least 1 week before the Open House & Keep posting on it daily to increase curiosity about it.

• Pay and Promote Your Open House Event on FB

• http://www.facebook.com/events/list#!/events/354795971304113

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Innovative Marketing for More Visitors to the …

You Tube: Make a small video of couple of minutes outside the Property for sale and upload it. Post the Video on Face book on your Wall as well as Page/Group and Tag as many people as you can. http://www.youtube.com/watch?v=lALuu476-Vw Remember: VIDEOS GO VIRAL !!! Our Open House Video Reached people as per our Face Book page statistics …

Trigger 3: Email Campaign Reach out to your database of past clients and leads Seek support from RO for the same as well Also take up paid services for Mass Email Campaigns.

Innovative Marketing for More Visitors to the …

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Trigger 4: RE/MAX Network

Informing entire RE/MAX network about the open house event through BBM/FB/SMS/Emails/Whatsapp Invite each BO personally with

Design Centre Brochure and get it pasted on the notice board of their office Pop by for a better feel good factor to other offices Invitation Card/Personal note Collect Matching listings from other offices for sharing options to coming Clients.

Trigger 5: Invitation to Neighbourhood Open House Invitation cards were distributed in bungalows in like wise societies in the neighborhood. Personal Invitation to the immediate neighbours

Design Center Invitation Postcard Front

Back

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Innovative Marketing for More Visitors to the … Open House Sign

Trigger 6: Direction Signs/Open House Signs

We missed doing this but realized later

This is a very critical requirement for Open House

Gives directions to the property

Generates more visitors on busy roads

Making this concept popular in India is something only RE/MAX can do.

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Unique Experience to Visitors .. Experience is all about senses:

5 Basic Senses to be kept in Mind Visual: Prepare the property in such a way that it’s a great

feeling to see the same.

e.g. - Colourful Balloons, Bright Bed Sheets, Clean Premises

Smell: Spray Air Freshener in the house for a better appeal

Taste: We arranged Chocolates/ice creams and Cold mineral water bottles for all visitors

Sound: Have soft music playing in the back ground

Touch: Let the customer touch and feel any thing in the house and have a first hand experience to his probable future Home. Do Have proper seating arrangements in place.

Brand your Property with RE/MAX Posters/Standee’s for overall customer awareness of OUR BRAND.

We managed to touch all senses for a pleasant experience to our visitors.

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RE/MAX Branding & Visibility

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RE/MAX Branding & Visibility

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RE/MAX Branding & Visibility

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Recall Value of Brand & Property

It is critical to build a recall value for:

The Property

The Broker Associate

The Broker Office

Each and Every visitor was handed over a Realty Solutions envelope containing:

Design Centre Brochure of the property

Personal Note – thanking them for visiting

Visiting cards with photo’s of BA and BO

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Design Center Brochure ..

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Follow Up Mechanism of Leads ..

A visitors feedback form was filled for all who came which contained:

Personal Details, Email, Mobile

Source of Lead

Basic Actual Need &

Time in which they wish to buy

On the Next day of Open House:

Thank you email to all the visitors for visiting

Thank you SMS to all the visitors

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Sign In Sheet for Visitors ..

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Cost v/s Results of …

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Overall including all the mediums of advertising and printing expenses, our total cost amounted to Rs. 25000 approx. However we gained:

Brand Awareness of great level Anxiety and curiosity amongst neighbours Brand Recall to over 50 visitors who had a Unique and Pleasant Experience of seeing a property Hopefully this transaction will be done and this will get us future buyers and future seller leads as well.

Heart Felt Thanks !!

We would like to thank the following for this Successful Open House:

Regional Owners of RE/MAX MGM and entire RO team for their support/help and advice.

TOM FERRY Coaching Manual

Brian Buffini Coaching

RE/MAX Design Centre for wonderful marketing tools

RE/MAX Network of BO’s and BA’s of Ahmedabad

Entire Team of BA’s and Admin of

RE/MAX Realty Solutions.

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