Open Government Directive February 17, 2010, Workshop

Team 2Easy to Implement and High

Impact Ideas

February 17, 2010 Open Government Directive Workshop Team 2 2

Internal: Workforce Culture, Networking, Skills

Complementary Concept

Public: Responsive, Engaging

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Idea 1:Practice what we Preach

• Goal: – Improved framework for transparency,

engagement, collaboration

• Issues: – Distributed workforce, field locations– Need buy in

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Idea 1A: Rules of engagement

• Executive-sponsorship and champions– Workforce awareness of responsibilities– Short-term

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Idea 1B: Workforce Development

• Communities of practice– Top down– Bottom up

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Idea 1C: Technology

• Communities of practice platform

• Ideation tool

• Webinars

• Video

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Idea 2: Public Engagement Model

• An Analogy: What Would a Business Do?– Start by thinking about government as a

storefront. – You need marketing - > explain what you do– Be easy to find/access -> social

media/websites– Make your product known and understand– Handle customer service

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The Process

• Listen -> Synthesize -> Triage -> Track -> Respond -> Share -> Report. Monitor ->

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Idea 2A: Listening Tool

• Listening seeking input– Channel integration– Find pain points by aggregating citizen data– Tools to gather citizen sentiment

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Idea 2B: Pro-Active Engagement

• Be pro-active.– use media monitoring to get ahead of the

concerns of the public – Invite continued comment on initiatives

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Idea 2C: Improve Participation

• Participation.– Look for policy solutions from citizens– Get enforcement assistance from public – Balance: finding the real public

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Idea 2D: Public Access

• Accessibility. Open Up.– Using electronic tools for citizen outreach– Find innovative methods for enhancing

internal and external collaboration

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Idea 2E: Measurement

• Efficiency. Prove you are successful. – Streamline the ways to connect with the public

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Introducing Team 2

• Tim Bertrand• Pat Bonner• Bill Brantley• Rachel Bocchino• Holly Davis• Matt Fella• John Kamensky

• David Kuehn• Dave Lewan• Moshay Simpson• Niel Sroka• Elizabeth Velo• Jeff Walpole