open day jic: sme instrument, jordi cusidó roura
TRANSCRIPT
Winning on Impact: how to make your business case
PhD in Engineering ‘08 UPC
Design Thinking Executive ’12 STANFORD
Ignite Program Postgraduate ‘11 STANFORD
European Patent Law ‘11 CEIPI
Engineering Degree ‘05 UPC
CEO and Co-Founder of SMARTIVE, HealthApp, Ignite & Garage Lab.
European Expert Evaluator for the SME Program
10 years of academic experience at UPC, UVic, EADA
UPC, Best Thesis Award 2010
VALORTEC Award 2011 (Best Business Plan for Start-Up)
Jordi Cusidó Roura
Who am I?1
The SME Program
The Examiner Role
Treat Proposals as an investor.
10 pages are considered as elevator pitch.
• Is there any user need?
• Which will be the impact?
• Which is the actual market opportunity?
• Who are the competitors?
• Which are the barriers of entrance?
• Is there any competitive advantage?
• Who are the early adopters?
Defining Business Opportunity
Useful tools
Provide Clear Information
TSI
Tecnitest
Tecnology
Market
TECNATOM
Use Figures
Forecaste, Price
Turbines
Price SaaS (Euros/month/turbine)
Income Statement Account
Sales Saas
Cost of sales
Assets
Expenses
Personal cost
Project Cost (I+D)
EBIT
PERSONNEL
2015 2016 2017 2018 2019
200 1.056 2.000,0 3.500 4.500
200 € 200 € 200 € 200 € 200 €
480.000 € 2.534.400 € 4.800.000 € 8.400.000 € 10.800.000 €
-48.000 € -253.440 € -480.000 € -2.103.000 € -2.321.000 €
-11.369 € -31.369 € -73.700 € -73.700 € -73.700 €
-159.600 € -915.400 € -2.096.200 € -2.341.460 € -2.575.606 €
-240.309 € -391.888 € -1.073.984 € -1.989.824 € -2.280.324 €
20.722 € 942.303 € 1.076.116 € 1.892.016 € 3.549.370 €
6 10 20 40 50
Reduce wind turbine maintenance cost by 20%: €44 million annually in the Spanishmarket, €190 million per year in Europe and €440 million annually in the world market.
Reduce wind turbine operation cost and component replacement of cost by 20%: astandard park of 50 MW (16 turbines) installation power working 2,100 hours per yearfaces production losses of at least €378,000 annually. Our system enables 20% savings of€75,600 (€4,725 per turbine).
• Unclear or unrealistic statements
“It is expected that the humanity increases the interest to explore the space”
• Non detailed information
“the market is big and grows exponentially”
• Just focus on the Technology or Science behind
Things to avoid
• Treat the proposal as it was for an investor
• Stay focused to provide market evidence
• Use clear figures
• Graphical examples are welcome
• Draft clearly your initial strategy
Recomendations
Jordi Cusidó CEO
Almeria 40, F. 08226. Terrassa
Ignite Technologies
+34 620 602 495
Contact
2
Jordi Cusidó – CEOAlmeria 40, F. 08226. Terrassa
Ignite Technologies
+34 620 602 495