online stakeholder engagement
TRANSCRIPT
In this session we will
- introduce the concept digital engagement- discuss how to start creating a digital
engagement strategy - have the opportunity to address your
specific questions and work with you to start developing a digital engagement plan
Digital stakeholder engagement
Participation Week
Using digital tools and techniques to involve more people in the development
of better, more accountable and evidence-based policies.
Growing an online community through conversation, useful and unique content and by
gaining trust.
Building on your existing stakeholder engagement methods and skills.
What is it?
“The Government I lead will be the most open
and accessible Scotland has ever had.”
“Fostering a sense of participation… is about handing decision-making powers
back to communities.”
“Cabinet papers should clearly specify how the particular proposal…has or will be
developed with the benefit of stronger community
engagement and participation.”
Context
What we doWork with you to give bespoke advice, support and training to carry out engagement using digital tools
platforms.
What we don’t doManage your web and social media presences.
eConsultation
Revamping how we consult with citizens Skills
Helping to make the SG a truly digital organisationExperimentation
Developing innovative solutions to policy challenges
Digital Engagement Team
Developing a suite of guidance & training:
Community Management •eConsultation •
Digital engagement methodologies •Blogging •
Skills
Developing bespoke digital engagement solutions to policy challenges, using a range
of tools and techniques.
*Not* doing the same thing again.
Creativity!
Experimentation
Definine your goals
Be specific
Don’t take everything on at once.
Pick something specific to focus on.
Start small- do a few things really
well.
Creating a DE strategy
Identify your target audience
Who are you trying to reach and engage?
Reach wider! Communicate better with
your existing stakeholders and find new
stakeholders.
Creating a DE strategy
What incentive are you giving people to engage with you?
Think about the value you are adding for people. Your content and activity should
be unique, useful and useable.
Creating a DE strategy
Use the correct platform - don't make your audience come to you.
Do some research to find where people are already. Remember: you might be
coming late to the party.
Creating a DE strategy
Ensure that you have resources - develop a plan that you can effectively
implement.
Digital engagement is a way to augment traditional engagement activity. It should be resourced and planned for just as face
to face meetings and events are.
Creating a DE strategy
Consider how you will analyse and report performance as well as useful business
intelligence that comes out of interactions and conversations.
Creating a DE strategy
What are you trying to do?
Gather wider or more detailed feedback Crowdsource
Create or take part in debate and discussion
Co-create and collaborateWork out loud
Maintain or get credibility and trustBuild a community of interest or
practice Build your digital skills
Outcomes-focused
ResourceCapacity
Genuine motivation to do digital
What does this mean?
Yammer: #digicomms
Blog: http://blogs.scotland.gov.uk/digitalengagement
Twitter: @scotgovengage
Things we’ve foundhttps://groups.diigo.com/group/digital-engagement-team
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