COMMUNICATION TECHNOLOGY & CHANGE

TUTORIAL WEEK:

WEBSITE RETRIEVED FROM

MUNIR, K.A., & PHILLIPS, N. (2005). THE BIRTH OF THE 'KODAK MOMENT': INSTITUTIONAL ENTREPRENEURSHIP AND THE ADOPTION

OF NEW TECHNOLOGIES.

VIRILIO, P. (2005). DROMOSCOPY. NEGATIVE HORIZON

PREPARED BY:

SUMMARY• MUNIR AND PHILIPS EXPLORE THE INSTITUTIONAL ENTREPRENEUR'S ROLE IN THE

PROCESS OF INSTITUTIONAL CHANGE, MORE SPECIFICALLY, KODAK.

• THE KIND OF INTRODUCTION DONE FOR A NEW TECHNOLOGY WILL DETERMINE ITS SUCCESS IN THE MARKET, FOR INSTANCE THE ROLL-FILM CAMERA BY KODAK.

• THEY ADOPT INSIGHT FROM DISCOURSE ANALYSIS TO EXPLORE HOW ENTREPRENEURS USE DISCURSIVE STRATEGIES TO TRANSFORM THE MEANING OF CERTAIN TECHNOLOGIES TO CREATE NEW CONCEPTS, OBJECTS AND SUBJECT POSITIONS.

• IN VIRILIO’S BOOK, THE FOCUS IS ON HOW SPEED (DROMOSCOPY) CAN BE VIEWED AS AN INTEGRAL FACTOR IN BRINGING OUT CHANGE IN THE SOCIETY.

• VIRILIO SHOWS THE DIFFERENT EFFECTS OF SPEED ON THE SOCIETY, BOTH GOOD AND BAD.

• ACCORDING TO VIRILIO, TECHNOLOGY SUCH AS THE AUTOMOBILE CAN BE SAID TO INCREASE ACCESSIBILITY BUT HINDER SOCIALIZATION.

• KEYWORDS: TECHNOLOGY, DISCOURSE ANALYSIS, SPEED, DROMOSCOPY

MAIN IDEAS AND CONCEPTS• USE OF SETS OF TEXTS TO BRING OUT THE MEANING OF NEW CONCEPTS

WAS AN IMPORTANT ASPECT IN THE TRANSFORMATION

• BY PRODUCTION OF THE ROLL-FILM CAMERA, KODAK WAS RESPONSIBLE FOR POPULARIZATION OF PHOTOGRAPHY, WHICH WAS INITIALLY A STRICTLY PROFESSIONAL AND COMMERCIAL SERVICE.

• THE IMPORTANCE OF ENTREPRENEURS IN THE CREATION OF NEW CONCEPTS, DIFFERENT FROM NORMAL CHANNELS, COMES OUT CLEARLY.

• VIRILIO COINS A NEW TERM (DROMOSCOPY) TO EXPLAIN THE EFFECT OF SPEED ON TECHNOLOGY CHANGE

• VIRIIO ALSO POINTS OUT HOW SPEED BRINGS ABOUT LESS INTERACTION BETWEEN PEOPLE

• SPEED CAN LESSEN THE HUMAN SENSORY PERCEPTION SINCE EVERYTHING SEEMS TO BLEND IN.

APPLYING TO REAL LIFEHENRY FORD SPED UP LIFE IN TOWNS AND THEIR SUBURBS ON ESTABLISHMENT OF A FACTORY TO DEVELOP AUTOMOBILE PARTS. APPLIES VIRILIO’S THEORY OF DROMOSCOPY

COCA COLA COMPANY POPULARIZED TAKING OF COLD SOFT DRINKS EVEN IN THE COLD AREAS. SAME CONCEPT AS THE KODAK EXAMPLE.

ALSO RESPONSIBLE FOR THE INTRODUCTION OF COUPONS.

HTTPS://WWW.YOUTUBE.COM/WATCH?V=JTCL0BNQXPQ&LIST=PL0E36B727EAFCB31D

• (VRIRLIO ON DROMOSCOPY AND CLAUSTROPHOBIA.)

DISCUSSION POINTS• IS INNOVATION AND CREATIVITY DIRECTLY

LINKED TO CHANGES IN TECHNOLOGY?

• TECHNOLOGICAL CHANGE IS AN INTEGRAL PART OF ECONOMIC DEVELOPMENT