online shop diy

1http://www.biz-online.hk

!

This presentation pdf can be download at :

http://cloud.biz-online.hk/f/17a8413155/

To discuss : http://www.eshopowners.hk/qh

Online Shop DIY with open source eCommerce software

[email protected]:


!

1 2 3 4Introduction eCommerce

platform

Features Highlight SEO/SEM/Internet

Marketing

5 6 7 8O2O Big Data Other Business

Models & Trends

Training and

Community

The Challenges

http://www.biz-online.hk

C h a l l e n g e s


B2B

eBay

B2C

eSho

p

Blogging

Market

Place K

eywo

rds

Youtube

SEM

SEOInternet

Marketing

Groupon

Weibo

Amazon

Viral

Mark

eting

iPad

Android

iPhone

Adsense

TaobaoAdword

Affiliate

Marketng

Tmall

O2OW

eb POSLogistics

Big D

ata

iBeacon

Location B

ase

Mark

eting

Twit

ter

Inst

agram

Dro

p

Ship

ping ?


Get Your Stone & Practise


C h o o s e Yo u r P l a t f o r m


Choose your platform of eCommerce

Portals Software


Portals


Software


Choose your platform of eCommerce

Portals Software


High sales volume and traffic Start from zero

Portals SoftwareVS

Direct CRM not encouraged Build-in or 3rd party CRM

Logistic service via portals’ logistic

systems

Direct connect to logistic service

providers via logistic extensionsConstrained layout design Flexible layout design

Compete for ranking within the

portals

Compete for search engines’

ranking

Limited extensibility Extensible via 3rd parties’

extensions or cloud services

Not favourable to late comers Competition on SEO, SEM &

internet marketing, etc.

Follow the rules of the game Define your own rules of the game


Mobile Apps1

Online 2 Offline3

Social Marketing5

Drop Shipping7

Big Data Cloud Service2

POS <-> eShop4

Affilate Marketing6

SEO8

Extensions include

Market place9 Others10


Source: Alexa, an

Amazon company


Fe a t u r e s H i g h l i g h t

Suppose you get the

worldwide sole agency of

this product.

How would you market it

worldwide?



S E O/ S E M / I n t e r n e t

M a r ke t i n g

20

SEO/SEM/Internet Marketing

Lorem ipsum more info

"

!

• Your Story

• Research on Keywords, Customers, Competition, Products, Websites, etc.

• Execution Plan

STRATEGY

21Lorem ipsum more info

"

! !

ON SITE

• Search Engine Friendly URL,

• Lang,

• IP address (Server Location)

• Site Structure

• Site Map

• Keywords, Tags, Links, Menu, etc.

• Blog

• Search Terms

• SEO extensions



"

! ! 7

OFF SITE

• Social Media

• Youtude, etc.

• Viral Marketing

• Broken Links Building

• Press Release,

• Posting to website, forums, etc.

• Adv



"

! 7" 7

LOCATION BASED

• Google Map Posting, etc.

• Location base Messaging, iBeacon

• Mobile apps



"

77!!

STRATEGY ON SITE OFF SITE LOCATION BASED



How this site gets No. 1 Ranking?


O 2 O


Delivery/ Pick up

Pricing / Promotion

Inventory / Warehouse

Coupons Membership

Online

Offline


How to handle O2O

business conflicts?


B i g D a t a


Simple Example of Big data


Leverage popular solutions like Hadoop and NoSQL data stored Have strong Query engines for querying data Integrate with many popular database systems, ERP systems, and unstructured data


SaaS based solutions Simple to use Provide solutions that integrate directly into Magento Provide “Canned” solutions, simply install and they will start making recommendations for you.


#

https://www.youtube.com/watch?v=H2AZIqR2qIo


Site Launch

On-Site SEO & Sales

Conversion

Customer Segmentation, Product Upsell

& Cross-sell Optimization

Customer Loyalty

Programs, Customer Retention,

& Abandoned Cart

$Big Data

Are you ready for Big Data?


O t h e r B u s i n e s s

M o d e l s


Drop Shipping

Single Vendor or Multi Vendors


Affiliate Marketing

Single Level or Multi Levels


Market Place Integration1

Drop Shipping3

Blog5

Market Place2

Licensing4

Press Release6

eCommerce Concept used in 3DLT.com


Tra i n i n g &

C o m m u n i t y


!

Questions?

To view online: http://www.biz-online.hk/kyy

To download: http://cloud.biz-online.hk/f/17a8413155/

To discuss : http://www.eshopowners.hk/qh

To enroll "Magento Jump Start Classroom" Course: http://goo.gl/o1XhzQ


THANK YOU

http://www.biz-online.hk email: [email protected]

Phone : +852 34666790%