online retail industry
TRANSCRIPT
Online Retail Industry
Carolyn Gagnon & Jonathan Goyette
Introduction and Outline✖ History of Online Retail ✖ Who are the customers?✖ Types of Online Shopping✖ Fall of the Brick and Mortar ✖ Brooklyn Projects Example✖ Shopify ✖ Holt Renfrew Example✖ Question Period
History of Online Retail
1979Entrepreneur
Michael Aldrich invents
online shopping
1994First secure online retail
transaction is made
1991Commercial
use of the World Wide Web begins
Online retail customers
72% of millennials shop online before visiting a store
Webroomers vs. Showroomers
Webrooming
✖ Research online before going in store to buy
✖ These customers prefer comparing products online
✖ Looking to avoid shipping costs
✖ Want to physically touch the product
Showrooming
✖ Look for the product in store before returning home and buying online
✖ Many will shop in one store and purchase from another
✖ Like speaking to in-store associates about the product
Fall of the Brick and Mortar Are malls and physical stores becoming
obsolete?
more malls across America are starting to look like this
The Shopping Mall
✖ Nearly 200 malls across the united States are suffering 35% vacancy rates
✖ No longer need to go to the mall for specialized goods
✖ Mall shopping is being seen more as an excursion than a necessity
Brooklyn Projects ExampleToronto and LA based store
History of BP
✖ Brooklyn Projects is a world renowned skate shop located in the heart of Los Angeles.
✖ Founded December 2002.✖ Dominique DeLuca, former pro
BMXer,Skateboarder,MTV VJ. ✖ Japan location Opened 2005.
BP LA
✖ Backyard Mini Ramp✖ Online Shop✖ Brand New Website✖ Star Studded Clientele ✖ Street Shop✖ Art Gallery ✖ Pro Skate Team ✖ Major Collaborations
Brooklyn Projects Canada
✖ 2013 2 Montreal locations.✖ No Online Presence ✖ Mall locations✖ No Special Appearances ✖ No Marketing ✖ No Events ✖ No Skate team ✖ Limited Releases ✖ 2014 Toronto Queen Street Location✖ BP Toronto Website
The Numbers
Los Angeles Location.
Weekly Income average 2015.
$42,000-$49,000
Toronto Location
Weekly Income average 2015.
$23,000-$26,500
Montreal Location
Weekly Income average 2015.
$520-$950
February Bankruptcy.
Shopify Canadian based e-commerce platform
$ 7 Billionin current sales
across North America
150,000 users
$30 - $180 per month to set up an account
Unlimited Products and 24/7 Support
Shopify
Build A business program by: Shopify
✖ 2010 Shopify launched a competition to create a business and sell through their platform.
✖ Created nearly 1,400 new businesses and 3.5 million dollars in sales
✖ Runs once a year, the winners received $100,000
High-end Canadian department store
Holt Renfrew Example
✖ One of Canada’s only high-end department stores
✖ Recently closed stores in Quebec city and Ottawa
✖ No online shopping presence
✖ Facing changes because of new American presence in the Canadian market.
Holt Renfrew
Luxury Department stores in Canada
Online Store No Online Store
Place your screenshot here
Holt Renfrew OnlineNo online shopping, browse and store availability
Place your screenshot here
Nordstrom OnlineInteractive website, easy browsing, large amounts of
products.
Thanks!Any questions?