Planet Web Solution Pvt. Ltd.

ORM Presentation

"It takes years to build a reputation and minutes to

ruin it."- Warren Buffett

Content What is ORM

Why ORM is important

How Does it work

Tools for ORM

Difference b/w SEO and ORM

Online reputation management have the ability to choose how your target people sees your business.

Online Reputation management is a great source to find out the success of marketing campaign which is related to brand & product identification.

ORM push already highly ranked negative posts off the result pages so that few people can see that.

Why ORM is important

ORM basically follows 3 steps

1) Analysis-What, when and where negative posting about a company have been made. Are the posting associated with competitor.

2) Strategic planning-Develop an action plan that is perfectly fitted to the analysis

3) Action- Execute planed strategy

How Does it work

Blog monitoring tools

1. BackType Blog Comments Monitoring

2. Technorati

3. Google Blog Search

Tweeter Monitoring tools

1. Monitter

2. Tweet Beep

3. Tweet Search

Tools for ORM

Blog Monitoring tool

BackType Blog Comments Monitoring: This tool is mainly used for indexing the conversation from blogs, social networks and other social media.

Technorati: It is the leading blog search engine indexing millions of blog posts in real time. It also lead the authority, power and popularity of blogs.

Google Blog Search: This is a Google important search engine for blogs.

Twitter Monitoring tool

Monitter: A real-time Twitter monitor for up to three keywords at a time.

TweetBeep: This tool provides the Twitter alerts on hourly basis .You can define keywords, people and links to track.

Twitter Search: This tool searches all Twitter action for keywords, links or user action in real time.

SEO fixes the problem while ORM prevents it.

SEO techniques use for improve ranking but online reputation management hide those pages that contain the negative comments by pushing them down in the SERPs.

Goal of SEO is to impress Search Engine while of ORM focuses on Business or person.

Difference b/w SEO & ORM