High Tech Lead GenerationTips & Tools for Success

Jessie BeaudoinFounder / CEO, CallAction.co

Lead Generation

Fish Where the Fish Are94% buyers & sellers search online (NAR)

• Search = Google• Social Media = Facebook• Websites = Online Portals

Lead Generation• Goal is to create inquiries to get face to face

meetings and the opportunity to build trust & rapport.

• + Meetings > + Sales > + Income

• 1 - 15% are realistic lead conversion rates

• Track & measure everything while building system.

Understand the Digital Journey• 94% buyers & sellers search online

• 65% view homes found online (showings)

• 33% found Realtor used to buy home

Lead Generation Ideas• Think like a buyer or seller.

• What information are they looking for?

• Listen for buyer & seller frustrations

Keys to Lead Gen Success

• Advertise solution to problems to generate inquiries.

• Instantly respond to inquiries.

• Understand it’s a numbers game.

• Follow up, nurture, retarget… forever.

Technology Tools

Start with the “Want”

“People don’t want to buy a quarter-inch drill.

They want a quarter-inch hole.”

Theodore Levitt Harvard Marketing Professor

Want the TruthConsumers don’t “want” a REALTOR.

They “want” to buy or sell a home.

REALTORS don’t “want” more technology.You “want” more sales.

TechexpectationsSet realistic expectations of your tech tools.

Easier, Faster, Cheaper & Scalable

… but they are not silver bullets.

You still need to do the required work.

Talk Technology

Talk Technology

Rotary to Smartphones.

You still talk.

Writing Technology

Writing Technology

Pen to Digital.

You still write.

Home Search Technology

Home Search Technology

MLS Books to Apps.

You still search homes.

Lead Gen Lifecycle • Create Ads / Offers

• Capture & Respond to Inquiries

• Follow Up & Nurture Leads

Lead Gen Tools

Ad ToolsCreate beautiful ads & easily capture leads.

• Canva.com• Leadpages.net• Facebook Ads - Lead Pages & Canvas

Canva.comFree, Simple, PowerfulGraphic Design Software

Create all your ad imagesand digital or printmarketing pieces.

Facebook.com/business/Most important mobile ad platform

Learn how to use all adformats, especially leadPages & click-to-call.

Use Custom Audiences toretarget your leads

Leadpages.netSimple “landing page”service to capture leads.

Create specific pages withhighly targeted offers.

Build email marketing list.

Lead Inquiry ToolsTools that instantly respond to leads.

• CallAction.co• GetRileyNow.com• Drip.co

CallAction.coLead engagement &automation platform

Capture, responds & tracksleads from calls, emailsand text messages.

Instant lead intelligence thatintegrates with over 127 tech tools.

GetRileyNow.comHuman powered textMessaging service.

Engages leads 24 hrs aday via text message usinga mobile app.

Drip.coSales funnel emailMarketing automationplatform.

Easily build custom emailworkflows to respond toleads captured from landingpages or forms.

Lead Nurturing ToolsFollow up & nurture your leads.

• Handwrytten.com• Automate.io• ActiveCampaign.com

Handwrytten.comHandwritten cards withgift cards options printed &delivered automatically.

Zapier integration allows usewith CRM’s & automationtools allowing for long term drip marketing.

Automate.ioMulti-step marketingautomation platform makes itmore powerful than Zapier orIFTTT.

Integrates directly with majorCRMs and other softwaremaking long termmarketing campaignspossible.

ActiveCampaign.comPowerful MarketingAutomation CRM Platform.

Simple drag & dropworkflow design usingkanban board based CRM

Shiny Objects

S.O.S. Shiny Object Syndrome

Don’t get distracted by technology.

Focus on the task you want to accomplish when buying / using tech tools.

You must take the time to learn how to correctly use your technology tools.

Where to Start?• What does the consumer really want?• Where will they go to find it?• How will they inquire?• Why would they contact you?• Use tools to solve the “wants” quickly• Be ominpresent in their life • Avoid S.O.S.

Thank You

Get a copy of this presentation with links to the tools.

Text your email address nowto (657) 444-1500

CONTACT

Jessie Beaudoin

Founder CEO, CallAction.coJessie@CallAction.co

@CallActionCo | fb: /CallActionCo | (323) 741-2255