Sources:Study on the evolution and prospects of e-commerce for 2016 - KANLLIGlobal B2C E-commerce Report 2016 - Ecommerce FoundationE-COMMERCE: FASHION - Statista

Did you know that... •each euro that is invested in the translation and adaptation of web pages turns into profit that is 20 times greater?

•the main fashion companies with international presence and with online sales have their websites translated into at least 5 languages?

2016 E-COMMERCE SALES

42%58%

SERVICES

RETAIL

E-SHOPPER SPENDING

1490EUROS/YEARIS THE AVERAGESPENDING PERE-SHOPPER

INTERNET USERS

INTERNET USERSBUY ONLINE

2016 RETAIL

28% FASHION

OF WHICH 3 REGIONS(China, EU and US)

HAVE83%

ONLINE SALES

3 OUT OF 10OF RETAILSALES ARE ONLINE

MOST USED LANGUAGES ON THE INTERNET

JAPANESE SPANISH CHINESE

ENGLISH

2016

MARKET ESTIMATES

€180 BILLION

€98.55 BILLION2016 2021

ONLINE FASHION IN EUROPEE-COMMERCE IN FIGURES

EL E-COMMERCE IN 2016: €2,358.49 BILLION

ONLINE FASHION IN THE

EU2016

www.blarlo.com

@blarlo

7%

83% of the world’s onlinefashion market in 2016 (China, EU and US) Others

ONLINE FASHION AROUND THE WORLD 2016

21,4 %

8,1 % 28 %

Others

55% of the European onlinefashion market in 2016(Germany, France and United Kingdom)

28%8.1%

21.4%

31%

48%21%

over 15 years old

CHINESE More than 216 million

ENGLISH More than 116 million

SPANISH More than 73 million

FRENCH More than 35 million

JAPANESE More than 35 million

GERMAN More than 25 million

e-shoppers/language