online enrollment *source: re:fuel college explorer 21,000,000 (100%) total students enrolled in...
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Online Enrollment
*Source: re:fuel College Explorer
At Least One Online Class
45%
Not Online55%
• 21,000,000 (100%) Total Students Enrolled in Undergraduate/Graduate Education
• 9,000,000 (45%) Enrolled in at Least One Online Course*
• 3,000,000 (14%) Enrolled Fully Online
Enrolled Fully Online
14%
Type of Institution for Online Study
Not-for-profit Public45%
Not-for-profitPrivate
20%
For-profit35%
Public Universities Lead in Offering Online Programs
Series1
0% 10% 20% 30% 40% 50% 60%
48%
34%
18%
15%
37%
48%
CIC AASCU
No online programs
1 to 4 fully online programs
5 or more fully online programs
The Great Online Student Market Rush 2010-2020
Age
Age When Last Enrolled Percent24 and younger 23
25-29 12
30-34 18
35-39 14
40-44 8
45-49 8
50-54 8
55 and older 8
Median Age: About 35 years
%
Income
Median Income: $55,000
Total Household Income PercentLess than $25,000 19
$25,000 - $39,999 17
$40,000 - $54,999 12
$55,000 - $69,999 9
$70,000 - $84,999 8
$85,000 - $99,999 7
$100,000 - $114,999 4
$115,000 - $129,999 4
$130,000 - $149,999 7
$150,000 or more 8
Prefer not to say 7
%
Online Program Worth Time and Money?
Good Financial Investment Percent
Yes, completely 65
Somewhat 31
Not at all 4
Worthwhile Time Investment Percent
Yes, completely 72
Somewhat 24
Not at all 4
%
%
Pay Increase + Promotion
Pay Increase PercentYes 45
No 55
Received Promotion All Undergraduate Graduate
Yes 36 23 47
No 64 77 53
Percent of Respondents
%
% % %
Online Revenue
Outcomes
Strategic Outcome Percent
Increased student access 74%
Increased enrollment 60
Increased revenue 59Attracted students from outside the traditional service area
57
Growth continuing and/or professional education
49
Provided pedagogic improvements
46
Enhanced value of university brand
40
Barriers Experienced
Barriers with Online Courses
Experienced at Any Point
Still Experience
OvercameDid Not
Experience
Greater faculty time and effort is required to teach online
86% 59% 27% 14%
A lack of acceptance of online instruction by faculty
86 58 28 15
Students need more discipline to succeed
80 69 11 20
CIC Online Continuum
Isolationists Beginners
Start Ups
Developers
Builders
10% 38%18%
18%
11%
5%Inte
grat
ors
Top 10 Undergraduate Degree Programs: 2012-2013
Degree Program 2012 2013
Business Administration/Management 17.1 17.9
Accounting 5.1 6.5
Information Technology 4.6 4.4
Criminal Justice/Law Enforcement 3.0 4.3
Business: Finance 4.9 4.0
Psychology: General 3.5 3.9
Graphic Design 0.7 3.7
Healthcare: Administration 3.3 3.7
Nursing 3.7 3.3
Computer Science 3.0 3.2
% %
Field of Study: Undergraduate
Factors in Choosing a Institution
Online Program Selection Factors (choose up to 3) Percent
*Overall reputation of the college or university 44%
*No set class meeting times 38
*Tuition and fees 35
*Amount of transfer credits accepted 32
A personal academic advisor who contacts me regularly
31
Availability of courses that teach workplace skills such as problem solving, critical thinking, and teamwork
28
*Ranked among top 10 in 2012
Academic Credit Based on Portfolios or Outside Experience
The Future of Online: What Institutions Plan to Do
Programmatic Additions in Next Two Years
Percent
Increase international student enrollment 52%
Hybrid graduate programs 33
Cohort-based programs online 32
Fully online certificates 31
Online or Not at All
Likelihood of Studying on Campus if Online Not Available Percent
1 I would not have 28%
2 17
3 25
4 13
5 I would definitely have 17
Average rating 2.7
Recommendations
• Hire an online leader and appropriate staff• Educate and incentivize faculty to teach online• Revise policies and procedures to accommodate online
faculty• Use good accounting and budgeting practices• Expand offerings• Save national and international marketing dollars for niche
programs• Accept all legitimate credit• Invest in outcomes• Synthesize online and on-ground processes for a consistent
student experience
References
The data referenced in this presentation can be accessed from two reports.
Online College Students 2013:
Comprehensive Data on Demand and Preferences
www.learninghouse.com/OCS2013-report
Online Learning at Private Colleges and Universities:
A Survey of Chief Academic Officers
www.learninghouse.com/CIC2013-report
For More Information
www.learninghouse.com/OCS2013
• David Clinefelter– [email protected]– (502) 751-8647