online dating sites for newspapers and radio stations

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Love is in the Air Presented To: Alexis Cameron Vancouver Sun Presented By: Bob Bentz Advanced Telecom Services

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MatchLink is an online dating solution provided by Advanced Telecom Services for newspapers and radio stations. Online dating is a valuable source of non-traditonal revenue for newspapers and radio stations and a great way to make your medium more relevant to younger consumers. You can learn more at http://www.advancedtele.com/online-dating

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Page 1: Online Dating Sites for Newspapers and Radio Stations

Love is in the Air

Presented To: Alexis CameronVancouver Sun

Presented By: Bob Bentz Advanced Telecom

Services

Page 2: Online Dating Sites for Newspapers and Radio Stations

Looking for Love in all the Right Places.

Page 3: Online Dating Sites for Newspapers and Radio Stations

Plenty of Fish in the Sea

• Customized online dating solution• Look and feel of your newspaper• Power of the Match.com database

15 MILLION SINGLESIn our database

Page 4: Online Dating Sites for Newspapers and Radio Stations

Keep the Romance AliveGreat Source of NTR

• Residual revenue source• Builds community• Drives traffic to your website• Makes newspaper more relevant

to singles

Page 5: Online Dating Sites for Newspapers and Radio Stations

Love and MarriageOnline Dating in the USA

• 17 % of marriages in 2010 were between couples that met online.

• 40 million singles use online dating• $1.049 billion Industry• Average Spent = $239/year

(Source: InternetDatingTips.info)

Page 6: Online Dating Sites for Newspapers and Radio Stations

You Have to Kiss a lot of FrogsOnline Dating Fun Facts:

• Average Courtship Time:– Online: 18.5 Months– Offline: 42 Months

• Average Visit: 22:27• 35-year-old women get 3X more pursuers than 35-year-old men.• 48-year-old men get 2X more pursuers than 48-year-old women.• Men’s Top Lies: Age, Height, Income• Women’s Top Lies: Weight, Build, Age• 1 of 3 Online daters have had sex on the first date.• Women who show cleavage in photos get 79% greater response

rates. (Just like at the bar.)

Page 7: Online Dating Sites for Newspapers and Radio Stations

Fun to be WithYou’re in Good Company

• Companies that have API Link to the Match.com Database.

Page 8: Online Dating Sites for Newspapers and Radio Stations

“EASY” Turnkey Solution

• Run the Promotions• Link from website• Cash the Checks

Page 9: Online Dating Sites for Newspapers and Radio Stations

Custom Website

Page 10: Online Dating Sites for Newspapers and Radio Stations

Custom Banner Ads

Page 11: Online Dating Sites for Newspapers and Radio Stations

Radio Spots

Page 12: Online Dating Sites for Newspapers and Radio Stations

Online Reporting

Page 13: Online Dating Sites for Newspapers and Radio Stations

LOVE. It’s a Numbers GameTale of the Tape

• 100 Unique Visitors = 7.5 Registers

• 100 Registers = 6.2 Sales

• 215 Unique Visitors = 1 Sale

Page 14: Online Dating Sites for Newspapers and Radio Stations

LOVE. It’s a Numbers GameTale of the Tape

• Average Member Life = 6.7 Months

• 1 Sale = $239

• 215 Unique Visitors = $95.60 (40% To You)

Page 15: Online Dating Sites for Newspapers and Radio Stations

Long Walks on the BeachWho is the Average Online Dater?

• 48 years-old• 52.4% Male• Divorced• Spends $279 Annually • on Online Dating

Page 16: Online Dating Sites for Newspapers and Radio Stations

Rekindle the FlameCustomers for Life

• RETURN DAYSE-mail RegistrationBack in the Dating Pool

Page 17: Online Dating Sites for Newspapers and Radio Stations

Sales Tools

• Power Point• 1-Sheeter• Matchlink.net• E-mails• Video

Page 18: Online Dating Sites for Newspapers and Radio Stations

Fix-Up

“I know of at least 6 couples that have married.”-Michael Waite WJBR Wilmington, Delaware

Page 19: Online Dating Sites for Newspapers and Radio Stations

For Love…Or Money?Now You Can Have Both

[email protected]

Page 20: Online Dating Sites for Newspapers and Radio Stations

On-Air Talent Scripts & Liners

Page 21: Online Dating Sites for Newspapers and Radio Stations

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