© Strictly Social 2011© Strictly Social 2011

Business Social Media ManagementPremium Chocolate Retailer

Food & Beverages

Drive chocolate buyers to the websiteDevelop online brand presence

Position with Hotel Chocolat, Green & Blacks, LindtManage Blog, Twitter & Facebook profiles

Create ‘influencer’ conversationsDouble event & tasting online sign-up rate

Strictly Service:Customer:Industry:

Brief:

© Strictly Social 2011

We have stunning chocolate products to get out to the world. We want to position with industry

leaders such as Green & Blacks, Hotel Chocolat and Lindt &

showcase our products.

We have no idea how to leverage social media to boost sales …

Client statement:

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We found people on a range of social platforms who LOVED chocolate (Bloggers, Teenagers, Deli’s, Mums, Other retailers etc) from around the world

What did we do?

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(Turns out a lot of people love chocolate)

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We wrote content for the blog, shared interesting stories about chocolate, ran competitions and created viral content from video taken at food fairs.

We asked the community to review chocolate, get involved in competitions and general help spreading the word if they loved it.

All via their Blog, YouTube, Twitter presence & Facebook Page.

© Strictly Social 2011

• Web traffic increased by 40%• Sales up by 20%• Raised brand awareness & brand advocates• New distribution opportunities with supermarkets including Waitrose

Results within 3 months