online business: where to start from?
TRANSCRIPT
WELCOME TO…
Want to be your own boss and become
rich?
WHY ONLINE BUSINESS?
Investments: $ 1500Competition: 6 000Location: one city
Investments: $ 300Competition: less 100Location: one country
CUSTOMERS TRUSTPROBLEM:
- not many customers trust you and buy your products
SOLUTION:
- keep consistent communication
- create community
- work on giving customers more than just online shopping experience
CUSTOMERSPROBLEM:
- customers are not buying your product
- sales are not active as you want
SOLUTION:
- work out your marketing strategy
- focus on creating URGENCY with your products promotions
- improve your visibility
PRODUCTS RANGEPROBLEM:
- some of your problems are selling better than others
SOLUTION:
- analyse statistics
- work out right promotion and price strategy
COMPETITORSPROBLEM:
- competitors might copy you
SOLUTION:
- find a way or solution that would make you better than competition:
- faster delivery
- better customers service
- special loyalty discounts
- easier payment options
CUSTOMER SUPPORTPROBLEM:
- too many calls and e-mails
SOLUTION:
- get ready for training and bringing new staff members
e-commerce industry
FROM GIANTS
Key to success: - deliver great service!
Key to success: - bring variety
TO NICHE
ABOUT 70% OF CAMBODIANS ARE USING SMALL SCREENS TO ACCESS WEBSITES.
Number of apps available in the world
By July 2015
Internet exploded from 1 website in 1991 to 1 billion in 2014
choose option what is the best for your customers!
make sure your website is mobile optimised
data shows
• 51% of consumers prefer shopping on the mobile web vs. using a smartphone app • 82% of smartphone shoppers use their mobile browser to search for products in-store • 62% of shoppers say they visit a mobile website directly vs. 21% who say they use a retailer’s app in-store
Business Insider, 2015
QUESTIONS?
www.cambodia.itstep.org
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