online advertising – history, advantages and disadvantages

PPT Created By: http://www.postitfirst.com

PPT Created By: www.PostItFirst.com

Online Advertising – History, Advantages and

Disadvantages


Online Advertising is form of marketing that runs through the internet and World Wide Web marketing messages to

drive traffi c to your business.

What is online advertising?


-Contextual ads-Banner Ads-Blogs-Rich Media Ads-Social Network Advertising-Interstitial Ads-Online Classified Advertising-Advertising Networks-E-mail Marketing-E-mail Spam

Here is example of online advertising:

http://www.postitfirst.com/


In 1994 first time Pay-per-Click keyboard advertising was appeared on GoTo.com.

In 1998 Hotwired has started to sell banner ads in big quantities to commercial advertisers.

Online Advertising History



In 2000 Google has announced AdWords, a PPC (Pay-Per-Click) Service.

https://www.google.com/images/srpr/logo11w.png


In 2001 Pop-up ads has came out on user screens.

In 2005 Video ads started make approx $121 million and it is just 1% of Online ads revenue.


https://www.google.com/images/srpr/logo11w.png



In 2007 Facebook has unveiled its online advertising

service, including encouragement.

https://www.facebook.com/images/fb_icon_325x325.png


In 2009 companies like Lotame has started to research that user engagement is the new ad element a social networks.

Today, it is playing important role of a successful business, a media platform that allows direct relations with consumers.




Benefits of Online Advertising:


Target Potential Audience –

Post your ad on the internet and you will have the internet taking up your service or business.

Ease to keep a track - It is easier to track and measure the advertising figure then offline marketing.




Better information –

With Online advertising advertiser can provide better information about the product which he wants to sell, and it is chipper then other advertising form.




Faster than other mediums –

Start your ads on one click; just sign up for the campaign and start publish your ads at that very moment, not like other sources of Advertising.

Lets viewers make decision –

Give your consumers/viewers options to view the advertisement at all or not.




Disadvantages of Online Advertising


There are many blockers available to protect against the spam ads.

Many websites add so many ads, so customers can’t see the ad proper.

There might be chance to get low return against your expense, of online ads.

Disadvantages of Online Advertising:


online advertising – history, advantages and disadvantages

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