online activation: read, connect and share in 15 minutes a day
TRANSCRIPT
Online Activation for Hospital Executives
Greg MatthewsMayo Clinic Social Media Network
May 17, 2016#MCSMN | @chimoose
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Activate your offline network - online
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Grow and deepen them both
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By projecting you through connection & content
Activating Your Online Network
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The online activation model
Content§ Make it RELEVANT
§ Become the QUALITYFILTER
Audience§ Your AUDIENCE isn’t
an ACCIDENT
§ FIND THEM where they are
§ Post REGULARLY (1x)§Don’t SPAM (10x)
Show Up
How to grow your presence
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The online activation model
Content - READ
§ Stay on top of the right news –easily
§ Customized reading list based on personal habits & preferences
§ Synchronized over web, tablet and smartphone
Audience - CONNECT
§ Bring your real-life network online
§ Connect with customers, peers, partners & colleagues
§ Identify influencers & others with shared affinities
§ Add value for your network by filtering and sharing content
§ Create and deepen relationships with connections by sharing their content
§ Enhance reputation as a leading thinker
Show Up - SHARE
Online Activation Structure
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READ – Feedly & Google News RSS
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READ – Feedly & Google News RSS
#MCSMN | @chimoose
READ – Feedly & Google News RSS
#MCSMN | @chimoose
READ – Feedly & Google News RSS
#MCSMN | @chimoose
READ – Feedly & Google News RSS
#MCSMN | @chimoose
READ – Feedly & Google News RSS
#MCSMN | @chimoose
READ – Feedly & Google News RSS
#MCSMN | @chimoose
READ – Feedly & Google News RSS
#MCSMN | @chimoose
CONNECT – Twitter List Search
hospital* AND “social media”
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CONNECT – Twitter List Search
hospital* AND “social media”
site:twitter.com inurl:lists
#MCSMN | @chimoose
SHARE – Scheduling with Buffer
j.mp/mcsmn-oap
