One Wall One World

One Wall, One Growing

and Sharing World Pacific Paints (Boysen)

Philippines Inc.

What’s the big deal about air pollution anyway?

Quick Facts:

•Manila is the 4th most air polluted city in the world

•5000 deaths due to air pollution

•Asthma: children who play outside are 3.3 times more likely to get it.

•Every Filipino spends P2000 for treatment and medication of air pollution related illness/year.

• Reduce life expectancy 5 months

• IQ points get reduced by 4 points.

Air pollution is a health issue.

It’s too crowded– trees need space to grow!

Tree planting as CSR – what happens after the photo-op?

Trees don’t grow by themselves! The first five years are the

most crucial and they need special attention. Because of this,

the seedlings usually just die.

But how will you plant trees in

the city?

An alternative to tree-planting

1 SQM of KNOxOUT = equivalent to 1 mature tree; 10 cars’ worth of emissions.

An alternative to tree-

planting

NOx reduction of up to 0.44 g / day per sq. meter (exterior)

1 mature tree filters 0.42 g NO2 per day

NOx reduction of 1 sqm ~ NOx reduction of 1 mature tree

=

An alternative to tree-planting

Empowering people against air

pollution Petrol Stations

Empowering people against air

pollution Schools

Empowering people against air

pollution City Governments

Empowering people against air

pollution Street Car Stops (Sakai, Japan)

Empowering people against air

pollution Elegant Embellishments

Empowering people against air

pollution The Boysen KNOxOUT Project EDSA

But EDSA is just one highway. It should not be the end but just the start of urban renewal. What comes after the highway?

How do you turn a campaign into a commitment?

How can you and your company contribute to a one growing and sharing world?

Painting the walls of our house could help protect our family. Painting the walls of our school could help protect our children. Painting the walls around our neighborhood could help protect our community.

If everyone in every community could paint

one wall, we could help protect our town, our city, our country, our world. One person, one wall. One wall, one world.

Corporate Partnership

Redefine CSR and let your company be part of OneWallOneWorld.

Let your company be among the first in the world --and in your industry– to paint for cleaner air.

There are two ways to be part of it:

 A. Be Part of Project EDSA

B. Own a Project

 

We’re currently have 8 art works; but what about the SPACES

in between the art works?

We can guarantee you exposure along EDSA for three years –

in a redefined out-of-home advertising execution.

Package is at PHP 1000/Sqm*minimum of 500 sqm painted with KNOxOUT.

Own an OWOW Project

Be part of OWOW and turn your workplace or your institution into an air purifier

400 Shell Stations all over the country are set to become NOx Shelters

Thank you!