One Step AheadHottest Search Trends &How to Maximize Opportunities

Grant Simmons

Dir. SEO & Social Media Product

The Search Agency

Search Engine Optimization

SEO

It’s about the user, stupid.

Not the stupid user.

Search Engines are the

*most* discriminating of users!

@simmonet

Current Future SEO

Connect Search Intent to Site Content

With Context of:

• Location

• Behavior

• Platform

@simmonet

Future SEO

New Locations

Hyper GEO Target

• Inside Stores

• ZIP Codes

• Events / Venues

@simmonet

Future SEO

New Behavior

• New queries

• More personalization

• When Searching

• Where / how searching

“Search Everywhere Optimization”

@simmonet

Future SEO

New Platforms

• Mobile

• Wearable

• Smart vehicles

• Appliances etc.

@simmonet

What to Do?

@simmonet

Brands Need to…

Identify:

• Who?

• Where?

• When?

• What?

Create & Connect

@simmonet

Current Future SEO + Social

Content is King

Authority Content is Kingier

Authorities are:

• Known

• Credible

• Topic Experts

@simmonet

Future SEO + Social

Getting Known

Google “web of people”

Google+ +@simmonet

Future SEO + Social

Building Credibility

• Reviews, news, views…

• Authors of content

• Broadcasters

• Social Amplification

Create Engagement

@simmonet

Future SEO + Social

Recognized Topic Experts

Focused Consistency

• Links

• Social Love

• Associations / Citations

“Digital Footprint”

@simmonet

Future SEO + Social

“

o”

We’re (Google) doing a better job of detecting when someoneis sort of anauthorityin a specificspace… and trying to make sure that those rank a little more highly if you’re some sort of authority…”

@simmonet

Matt Cutts – Google Engineer

What to Do?

@simmonet

Brands Need to…

Identify, Grow,

Encourage, Find,

Promote, Hire,

Engage, Build,

and / or Empower

Authorities

@simmonet

SEO / Social Prognostications

Crowd Source the Last Slide

Thoughts?

@simmonet

One Step AheadHottest Search Trends &How to Maximize Opportunities

Grant Simmons

Dir. SEO & Social Media Product

The Search Agency