one small step for fundraising: best practices in mass email with soapbox mailer

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From the 3/18 webinar we hosted with guest presenter Soapbox Mailer.

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Page 1: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
Page 2: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

One small step for fundraising, one giant leap for nonprofits

March 19th , 2014:Mass email with Soapbox Mailer for Salesforce

Page 3: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

IntroductionsIdealist Consulting strives to advance social responsibility through thoughtful and approachable technical consulting.

• Top-rated on the AppExchange• Over 700 Salesforce implementations• Certified B Corp

PICnet empowers nonprofits to be more efficient and effective through technology

• Soapbox Engage is a suite of online engagement tools integrating with Salesforce

• Soapbox Mailer 5-star rated on the AppExchange

• Certified B Corp

Page 4: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

How can you generate more revenueusing mass email without paying an arm and a leg or pulling out your hair in the process?

Page 5: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

The Problem

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Overpriced mass email

Page 7: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Clunky Salesforce integration

Page 8: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Data bloat

Page 9: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

The Answer

Page 10: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer
Page 11: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Affordable mass email

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Hand-in-glove integration with Salesforce

Page 13: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

World-class deliverability

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Real-time performance metrics in Salesforce

Page 15: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Measure social media ripple effect

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True to the Salesforce core

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Soapbox Mailer is more than mass email…

Page 18: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

…it’s a business intelligence tool to inform action and raise more money at a lower cost

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Blue Water Baltimore

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Mission: to restore the quality of Baltimore’s rivers, streams and harbor to foster a healthy environment, a strong economy, and thriving

communities.

Blue Water Baltimore

Page 21: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Vincent Vizachero

Page 22: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Nursery Manager & Communications Manager

Vincent Vizachero

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Migrated from Common Ground to CauseViewand from MailChimp to Soapbox Mailer

Background

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To the Salesforce App!

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Three quick mass email tips:

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Be concise

Page 31: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Use a single call to action

Page 32: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Evaluate performance and use data to better inform your approach

Page 33: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

Q&A

Page 34: One Small Step for Fundraising: Best Practices in Mass Email with Soapbox Mailer

For more information:

Soapbox Mailerwww.soapboxmailer.com

Soapbox Engagewww.soapboxengage.com

Tim [email protected](202) 585-0270